Otros libros que te pueden interesar

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  Activating the Common Good -...

  Peter Block

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  A powerful, inspiring, and achievable vision of a society based on cooperation and community instead of competition and commodification. 
   
  This book counters the dominant and destructive story that we are polarized, violent, selfish, and destined to consume everything in sight. That is not who we are. 
   
  The challenge, Peter Block says, is that we are suffering under an economic theology that is based on scarcity, self-interest, competition, and infinite growth. We're told we can purchase and outsource all that matters. Block calls this the "business perspective narrative." It dominates not only the economy but also architecture, faith communities, journalism, arts, neighborhoods, and much more. 
   
  Block offers an antidote:  the "common good narrative." It embodies the belief that we are basically communal and cooperative. And that we have the capacity to communally produce what we care most about: raising a child, safety, livelihood, health, and a clean and sustainable environment. 
   
  This book describes how shifts to the common good perspective could transform many areas, fostering journalism that reports on what works, architecture that designs habitable spaces creating connection, faith collectives that build community, a market that is restrained and local, and leadership and activism that build social capital by creating trust among citizens. With these shifts, we would fundamentally change the world we live in for the better.

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  Doing AI - A Business-Centric...

  Richard Heimann

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  When businesses try to "do AI," they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. 
   
   
    
  Doing AI explores AI for what it actually is—and what it is not—and the problems it can truly solve. Author Richard Heimann unravels the tricky relationship between problems and high-tech solutions, exploring the pitfalls in solution-centric thinking and explaining how businesses should rethink AI in a way that aligns with their cultures, goals, and values. 
   
   
    
  As the Chief AI Officer at Cybraics Inc., Richard Heimann knows from experience that AI-specific strategies are often bad for business. Doing AI is his comprehensive guide that will help readers understand AI, avoid common pitfalls, and identify beneficial applications for their companies. 
   
   
    
  This book is a must-listen for anyone looking for clarity and practical guidance for identifying problems and effectively solving them, rather than getting sidetracked by a shiny new "solution" that doesn't solve anything.

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  The Cereal Killer - The Twisted...

  John Harpoon

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  The invention of breakfast cereal marked a turning point in modern eating habits, blending health-conscious innovation with industrial progress. During the late 19th century, many Americans consumed heavy, meat-based breakfasts, which were criticized by health reformers for contributing to widespread digestive issues and lethargy. It was against this backdrop that breakfast cereal was born—a light, convenient, and nutritious alternative that would revolutionize morning meals. 
  Dr. John Harvey Kellogg, a prominent health reformer and director of the Battle Creek Sanitarium in Michigan, played a pivotal role in this transformation. Guided by his Seventh-day Adventist beliefs, Kellogg advocated for vegetarian diets and simple, unprocessed foods. In 1894, he and his brother, Will Keith Kellogg, inadvertently created the first flaked cereal while experimenting with boiled wheat dough. The flakes were originally served to sanitarium patients, quickly gaining popularity for their digestibility and appeal. 
  However, it wasn’t until Charles William Post, a patient at the sanitarium, entered the scene that cereal began its commercial rise. Inspired by the Kelloggs’ experiments, Post developed his own brand, "Grape-Nuts," in 1897. Unlike the Kelloggs, who initially viewed cereal as a tool for promoting health, Post aggressively marketed his product as a convenient and modern breakfast choice. His advertising strategies, which included bold health claims, brought cereal into the spotlight.

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  EntreThrive: The Entrepreneur's...

  Aaron Marcum

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  What Lies Between You and The Good Life?  
  There’s a myth that the entrepreneur can flourish in either life or business. The “Lie of the Either/Or” claims you cannot achieve both. The sad reality is that many entrepreneurs fall victim to this lie, believing the only way to succeed is to suffer.  
  Author Aaron Marcum can relate. In his past entrepreneurial journey, he found himself borrowing $100 to attend a family reunion and sleeping under a desk, to maintain the hustle. Married with six kids, he’d pop home for a quick dinner and dash back to the office to work until the early morning. Overwhelmed and exhausted, his body and brain told him something had to change. 
  Life and business transformed when he discovered The Eight EntreThrive™ Laws which helped him eliminate unhealthy stress, flourish personally, and create the good life:You believe in a better way and a bigger world.Who goes with you will determine where you end upYour staying power is fueled by passionate persistence. Your why illuminates your way.Your future is brighter than what you can see and feel.Ultimate performance flows from your daily focus.The energy you carry carries you.By owning your failures, you can experience limitless freedom. 
  Today Aaron shares this powerful model—through his coaching, speaking, and masterminds—with humbly confident entrepreneurs and organizations. 
  It’s time to flourish—starting today.

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  Goals! Third Edition - How to...

  Brian Tracy

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  Featuring 20% more content, including a new chapter, unlock your true potential with this tried-and-true productivity bestseller. 
   
   
   
  Legendary time management and personal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps. 
   
   
   
  Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself—no matter how big. You'll discover goal-setting strategies in various aspects of your life, including how to identify, clarify, and apply personal values in everyday actions; how to take charge of your money to achieve financial freedom; what it takes to overcome obstacles in your personal relationships; responding to challenges in your career; and how to stop holding yourself back with self-doubt and procrastination. 
   
   
   
  Your time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a lifelong growth mindset that will guide you towards a more successful future.

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  Bootstrapped Marketing -...

  Chloe Henderson

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  Do you have a great business idea but almost no marketing budget? Competing against big companies with deep pockets can feel impossible—but it doesn’t have to be.  
  *Bootstrapped Marketing* shows you how to turn financial constraints into your greatest advantage. Instead of wasting money on flashy campaigns, you’ll learn to leverage creativity, resourcefulness, and proven low-cost strategies to grow your business from the ground up. 
  Inside, you’ll discover how to find your ideal customers, attract them authentically, and build a loyal community without spending a fortune. Learn the guerrilla marketing mindset that helps small businesses outmaneuver big players, plus practical tactics you can apply immediately.  
  What you’ll learn: 
  - Identify and connect with your target audience on a shoestring budget   
  - Build powerful networks and relationships without expensive events   
  - Create compelling content with free or affordable tools   
  - Repurpose content to maximize reach across multiple platforms   
  - Gain visibility with guerrilla PR hacks and micro-budget ads that work   
  - Optimize your website for conversions and customer trust   
  - Automate repetitive tasks using free and freemium tools   
  - Increase revenue through simple upsell and cross-sell strategies   
  - Track ROI effectively with accessible, low-cost analytics   
  Kael Lawson, a seasoned entrepreneur, combines real-world experience with actionable tactics that any business owner can use—no fluff, no hype, just strategies that work.  
  If you’re ready to stop letting a lack of funds hold you back, this book is your roadmap. With *Bootstrapped Marketing*, you’ll discover that resourcefulness is the new competitive edge. 

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