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Sinopse

Big business used to be a good thing. 
 Big meant economies of scale, lots of resources, and more power. Big meant better. 
Then small happened. 
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Duração: aproximadamente 8 horas (07:32:22)
Data de publicação: 24/07/2006; Abridged; Copyright Year: 2006. Copyright Statment: —

• Negócios e Economia