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Small Is the New Big - And Other Riffs Rants and Remarkable Business Ideas - cover
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Small Is the New Big - And Other Riffs Rants and Remarkable Business Ideas

Seth Godin

Narrator Seth Godin

Publisher: HighBridge Audio

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Summary

Big business used to be a good thing. 
 Big meant economies of scale, lots of resources, and more power. Big meant better. 
Then small happened. 
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Duration: about 8 hours (07:32:22)
Publishing date: 2006-07-24; Abridged; Copyright Year: 2006. Copyright Statment: —