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Sinopsis

Is big data big time? Or just big hype? The Big  Data-Driven Business makes the case that big data is for  real. Using real life examples that range from Nate Silver to  Copernicus, from BlackBerry to Apple, the book demonstrates that  the winners of the future will use big data to seek the truth.  In an era when the customer  both in the consumer world  and the B2B world  holds all the cards, it is imperative  that businesses gain greater understanding of their customers and  their prospects. And the key to achieving this is through big data,  which provides a window to view a companys customers are and  who a companys customers may be tomorrow. Topics  include:    What big data is and how it will transform enterprise  Why major corporations are betting their companies on marketing  technology  Case studies of companies that are big data winners and  losers  How to change privacy, security, and remodel the marketing team  in response to big data

Duración: alrededor de 6 horas (06:13:37)
Fecha de publicación: 13/02/2022; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Empresa y economía