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Sinopsis

From factory of the world to mall of the  world in 30 years.  How did China go from a feudal economy in the 19th  century, to Mao and Communism in the 20th century, to  the largest consumer market in the world by the early  21st century? Chinas Super  Consumers explores the birth of consumerism in China,  explains who Chinas Super Consumers are and tells the  stories of the foreign and domestic companies, brands and  executives who have succeeded in selling to the market Westerners  have dreamed about for 1500 years.  Chinas Super Consumers will bring you inside the  minds of Chinese consumers and explore who they are, what they buy,  where they buy, how they buy and most importantly WHY they buy.  It will also take you inside the minds and boardrooms of the  people who understand Chinese consumers and have succeeded with  them.  You will walk away from reading this book with a clear  understanding of how Chinas Super Consumers are changing the  world and how to sell to them.

Duración: alrededor de 8 horas (08:16:22)
Fecha de publicación: 16/12/2021; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Empresa y economía