Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
I want to read the book!
All characters reduced
The Smart PR Book - A practical guide to the art and craft of public relations - cover

The Smart PR Book - A practical guide to the art and craft of public relations

Sandra Stahl

Publisher: LID Publishing

  • 0
  • 0
  • 0

Summary

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today’s business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
Available since: 06/02/2025.

Other books that might interest you

  • The Digital Architect - Blueprints for Building Scalable Apps and Smart Tools from Scratch - cover

    The Digital Architect -...

    Maya Thornton

    • 0
    • 0
    • 0 
    The Digital Architect: Blueprints for Building Scalable Apps and Smart Tools from Scratch is your ultimate guide to designing and developing robust, efficient, and scalable digital solutions. Whether you’re a developer, product manager, or tech enthusiast, this book takes you on a step-by-step journey through the architecture principles, best practices, and cutting-edge technologies needed to build smart applications from the ground up. 
Learn how to craft clean, maintainable code, design scalable infrastructures, and integrate intelligent tools that adapt to real-world demands. Packed with practical examples, hands-on strategies, and insider tips, The Digital Architect empowers you to turn innovative ideas into powerful digital products that grow with your users and evolve seamlessly over time. 
Unlock the secrets of scalable system design, smart automation, and future-proof development — and become the architect behind the next generation of digital innovation.
    Show book
  • Business - Loans Debt Trusts Grants Investing Scholarships Mortgages Dividends Tax Avoidance and More - cover

    Business - Loans Debt Trusts...

    Daniel Shore

    • 0
    • 0
    • 0 
    This book contains 18 titles, which are the following: 
Avoid Taxes: How You Can Legally Build Tax-Free Wealth 
Bankruptcy: Laws and Profits Related to Bankruptcies 
Business Ideas: New and Innovative Side Hustles 
Business Loans: Getting and Using a Loan for a Small Business 
Data Entry: A Guide to Data Entry Operations That Make Money Online 
Debt: How to Quickly Get out of Debt 
Digital Nomad: Travel the World While Making Money Online 
Dividend Investing: Passive Income and Growth Investing for Beginners 
Estate Planning: Plan Your Estate and Your Will 
Grants: The Ultimate Grant Writing and Grant Proposal Guide  
Mining: The Technology and Engineering of Mining 
Raise Negotiation: How to Ask for a Raise or Promotion 
Reverse Mortgage: Leverage Home Equity, the Appraised Value, and Asset-Backed Securities 
RV: Everything You Should Know Before You Begin Your Life on the Road 
Scholarship: How to Write a Successful Scholarship Essay 
Software Developer: How to Use Your Programming Skills to Build a Business 
Trust Funds: Hometown Investments and Mutual Funds for Beginners 
Unemployment: Causes, Consequences, and Solutions 
Enjoy this enormous combo of books about various business-related topics!
    Show book
  • Quick Confidence - Be Authentic Boost Connections and Make Bold Bets on Yourself - cover

    Quick Confidence - Be Authentic...

    Selena Rezvani

    • 0
    • 0
    • 0 
    In Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets On Yourself, bestselling author and renowned leadership speaker Selena Rezvani delivers an effective and eye-opening new approach to building confidence and presence for professionals. In the book, the author walks you through—and helps you leap over—the nine most common obstacles that stand in the way of building authentic confidence. She offers digestible actions, behaviors, and exercises you can use to change the way you think and the way you present yourself to others. 
 
 
 
Relying on sound, scientifically validated data, the book helps you zero in on one actionable method at a time, from making a memorable entrance to stoking confidence in those around you. You'll also find: mental, physical, and interpersonal routines that will lock in your new and confident persona for lasting change; techniques for using silence strategically and refusing to overexplain to enhance your credibility and presence; and ways to overcome the intimidation factor that goes hand-in-hand with dealing with powerful people. 
 
 
 
A hands-on playbook for professionals at all stages looking for effective confidence-building advice that goes beyond "fake it 'til you make it," Quick Confidence is a fun and rewarding journey to a renewed self-image and enhanced well-being.
    Show book
  • International Economics - Global Markets Competition Trade and the World Economy - cover

    International Economics - Global...

    Daniel Shore

    • 0
    • 0
    • 0 
    International economics explores the intricate dynamics of economic interactions between countries, delving into a myriad of topics and theories. At its core, it examines the flows of goods, services, capital, and labor across borders, and the resultant impact on economies worldwide. This discipline encompasses: 
  
Trade Theories, which elucidate why countries engage in trade and how they benefit from specialization and exchange. Key theories include comparative advantage and the Heckscher-Ohlin model. 
  
Trade Policies, wherein governments enact measures like tariffs, quotas, and subsidies to safeguard domestic industries or foster exports, with repercussions on trade patterns, economic welfare, and diplomatic relations. 
  
Exchange Rates, involving the valuation of currencies relative to one another and the ramifications of fluctuations on international trade, investment, and monetary policy. 
  
Balance of Payments, a framework tracking a country's transactions with the world, including trade in goods and services, financial capital flows, and changes in reserves, offering insights into economic stability and external financial position.
    Show book
  • NFT World - The Worldwide Explosion of NFTs Cryptoart and the Metaverse and How You Can Profit from this New and Exciting Investment - cover

    NFT World - The Worldwide...

    Chris Collins

    • 0
    • 0
    • 0 
    Are you looking to learn how you can cash in on the NFT revolution? 
Did you just find out about NFTs? Do you want to jump in on the craze as an artist, gamer, or musician? Are you finding it difficult to find all the information in the same place or just utterly confusing?If you answered "yes" to any of the questions above, then keep reading! 
NFT World offers comprehensive information regarding this recent profitable and budding trend. This guidebook talks about what NFTs are and also provides a brief history of their emergence. After learning about NFTs, you will also find information regarding the Ethereum blockchain. These are standards that tie together the digital collectibles system. 
It mау ѕееm daunting аt fіrѕt, but NFT’s are very easy and straightforward. In this book, уоu’ll learn thе fоllоwіng:You'll learn about NFTs and blockchains and the role of NFTs in blockchains;Some of the most popular NFTs: This book will teach you every secret and trading strategy for successfully investing in NFTS to become financially independent, giving you a wonderful opportunity to better your life, even if you've only heard of and know nothing about it;You'll learn all about NFT's fundamentals and be guided through the process step-by-step from start to finish, with actionable tips, techniques, and strategies;NFT marketplaces;A step-by-step guide to turning anything into an NFT, selling it, and profiting from it without getting lost in the process;The role of NFTs in the Metaverse;The future of NFTs;AND SO MUCH MORE! 
Gain clarity of this new and exciting digital asset and see how you can profit on this emerging trend.Scroll up and hit "BUY NOW" to discover the secrets of NFTs, and the benefits they can bring you!
    Show book
  • CHOOSE TO BE RICH - 3 STEP GUIDE TO WEALTH - 6 Strategies For Wealth - cover

    CHOOSE TO BE RICH - 3 STEP GUIDE...

    Robert T. Kiyosaki

    • 0
    • 0
    • 0 
    Robert T. Kiyosaki 
Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money.In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage.Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time.Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe. In 2005, Robert was inducted into Amazon.com Hall of Fame as one of that bookseller's Top 25 Authors. There are currently 26 books in the Rich Dad series.In 2006 Robert teamed up with Donald Trump to co-author Why We Want You To Be Rich - Two Men - One Message. It debuted at #1 on The New York Times bestsellers list.Robert writes a bi-weekly column - 'Why the Rich Are Getting Richer' - for Yahoo! Finance and a monthly column titled 'Rich Returns' for Entrepreneur magazine.Prior to writing Rich Dad Poor Dad, Robert created the educational board game CASHFLOW 101 to teach individuals the financial and investment strategies that his rich dad spent years teaching him. It was those same strategies that allowed Robert to retire at age 47.
    Show book