¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
The Smart PR Book - A practical guide to the art and craft of public relations - cover

The Smart PR Book - A practical guide to the art and craft of public relations

Sandra Stahl

Editorial: LID Publishing

  • 0
  • 0
  • 0

Sinopsis

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today’s business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
Disponible desde: 02/06/2025.

Otros libros que te pueden interesar

  • Deceptive Science: Unmasking the Truth Behind Industry Lies - "Elevate your knowledge with captivating audio lessons revealing the truth behind Deceptive Science’s lies!" - cover

    Deceptive Science: Unmasking the...

    Ronan Ashcombe

    • 0
    • 0
    • 0
    Deceptive Science: Unmasking the Truth Behind Industry Lies 
    ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
    Are you aiming to advance in your career and strengthen your understanding by effectively navigating the complexities of modern science? 
    Searching for an in-depth guide that encompasses all essential elements to empower yourself against misleading information? 
    Your quest concludes here! 
    This guide is your ultimate resource for enhancing your knowledge, applying your skills, and engaging in practical exercises. With it, you're primed for success. 
    Updated for the latest examination standards. 
    Key features of this comprehensive guide: 
    - In-Depth Insights into Modern Issues and Concepts 
    - Thorough Explanation of Scientific Principles 
    - Effective Strategies for Critical Thinking and Analysis 
    Our guide sets itself apart through its extensive coverage, which is crucial for your intellectual triumph. Concepts are explored with clarity and precision, not merely glossed over. 
    Please note, this guide is an independent resource and is not associated with any official scientific organizations. 
    Crafted with a clear structure and straightforward language, our guide ensures a smooth flow between topics. Say goodbye to complex jargon and embrace clear, precise, and technically accurate content. 
    So, why hesitate? Click the BUY NOW button, secure your guide, and start your journey to mastering the truths behind misleading scientific claims! 
    Embark on your journey of discovery and empowerment today!
    Ver libro
  • Finding Allies Building Alliances - 8 Elements that Bring--and Keep--People Together - cover

    Finding Allies Building...

    Rich McKeown, Mike Leavitt

    • 0
    • 0
    • 0
    In our increasingly interconnected world, its not the  biggest or best-managed organizations that win; its the best  networked groups that triumph those that move faster and  more innovatively than stand-alone competitors toward ambitious  objectives. Individual excellence is being replaced by  collaborative excellence. Unfortunately, few know how to  collaborate in a high performance way, how to hold a coalition  together as pressures threaten to tear it asunder, how to overcome  one partners desire to dominate other partners and impose  his will, or how to secure a zealous commitment to collaborative  problem solving when the entire group benefits more than any  individual member. Typically, a successful approach to  collaboration has been marked as a simple willingness to work with  others. In the world of low-level tasks, this perspective is fine.  However, if the stakes are high, the partners are diverse and  success requires a network among unnatural collaborators, a more  sophisticated approach is required.   As the former Governor of Utah and U.S. Secretary of Health and  Human Services, Mike Leavitt has first-hand experience with  building these kinds of high-level collaborations. In his current  career as a corporate and government consultant, he teaches  executives at all levels how to build the high performance  collaborative enterprises he and business partner Rich McKeown call  Value Nets.  Successful Value Nets require the presence of 8 elements that  bring and keep people together: Common Pain (a shared  problem or opportunity); A Convener of Stature (a respected  and influential presence); Representatives of Substance  (collaborators with the right mix of experience and expertise);  Committed Leaders (to keep a collaboration moving over the  rough patches); A sense of movement (toward an  important destination); A Formal Charter (established rules  that help resolve differences and avoid stalemates, A Clearly  Defined Purposea driving idea that keeps people on task  rather than being sidetracked by complexity, ambiguity and other  distractions; A Common Information Base (to avoid divisive  secrets and opaqueness).  Drawing from the authors' unique experience, The 8  Elements of Collaboration features examples from supply  chains in manufacturing, marketing alliances among airlines,  bundled pricing networks among healthcare providers, creditors who  form networks to protect their investments, businesses struggling  to form enterprise solutions across departments, government  agencies collaboratively solving problems with other agencies,  environmental clean ups among adversaries, standards created by  competitors to achieve a better outcome for all, and treaties among  competing nations. Leaders in every sector of the economy  intuitively see the value of bringing together competitors,  scientists, activists, government representatives and others to  forge solutions to problems they cant solve on their own.  Whether its an auto company executive seeking to increase  the percentage of alternative fuel vehicles manufactured or an  educational leader trying organize a charter schools in an inner  city neighborhood, collaborations are essential, and a viable  collaborative process is critical. This book will give them those  tools.
    Ver libro
  • Super Woman Wealth - How to Become Your Own Financial Hero - cover

    Super Woman Wealth - How to...

    Regina McCann Hess

    • 0
    • 0
    • 0
    Nonfiction Book Awards, Silver 
    
    Women face unique challenges when it comes to managing finances.
    
    Society tells us we should be caregivers who put everyone in our families before ourselves, including financially. Data shows women tend to live longer than men, meaning we need more money during retirement, but we tend to earn and save less because of our role in child rearing and caring for older family members. As a result, many women feel overwhelmed by financial planning and avoid the conversation altogether.
    
    Super Woman Wealth is a guide to empower professional women to take an active role in their finances. It addresses women’s unique relationships with money and offers practical advice on becoming more comfortable with financial planning and management. Ladies, it’s time to learn how to nurture our money, protect our wealth, and take control of our financial future.
    Ver libro
  • Mentor Leader The: Book summary & analysis - cover

    Mentor Leader The: Book summary...

    Logan Crest

    • 0
    • 0
    • 0
    This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas.
     
    
     
    Discover the transformative power of leadership rooted in service, purpose, and influence with The Mentor Leader. This compelling audiobook challenges the conventional notions of leadership by shifting the focus from power and authority to relationships, empowerment, and legacy.
     
    Through personal stories, timeless principles, and actionable insights, The Mentor Leader guides you to inspire, uplift, and nurture the potential in others. Explore the core values of servanthood, vision, integrity, and resilience while learning how to navigate adversity, build trust, and empower those around you to succeed.
     
    Whether you are a seasoned leader or just starting your journey, this audiobook offers a roadmap to meaningful impact and lasting influence. Let The Mentor Leader inspire you to lead with authenticity and leave a legacy of excellence and service.
    Ver libro
  • Possibility Unleashed - PATHBREAKING LESSONS FOR MAKING CHANGE HAPPEN IN YOUR ORGANIZATION AND BEYOND - cover

    Possibility Unleashed -...

    Marc Harrison

    • 0
    • 0
    • 0
    When Marc Harrison became CEO of Intermountain Healthcare, the organization was already a well-regarded and financially stable player in the industry. Nevertheless, Harrison led an ambitious transformation that has unleashed Intermountain's workforce to look beyond the organization and tackle a range of problems that have hobbled both the healthcare industry and our broader society. Bucking the prevailing culture of conflict and polarization, leaders at all levels are empowered to convene diverse stakeholders in unorthodox ways to solve problems that affect everyone. It's a radical approach that is unique in American business—and it's working. 
     
     
     
    In Possibility Unleashed, learn the lessons of: talking to your "enemies"; embracing an outsider's perspective; navigating identity politics while acknowledging and leveraging cultural differences; breaking out of habitual domains to solve problems; building relationships and partnering with your competitors; addressing social issues that are more connected to organizational success than you may think; pursuing the right kind of growth; and creating a culture of both hard-driving performance and kindness. 
     
     
     
    You can have a far greater impact on society than you realize while also building strong, financially healthy organizations where people love to work. This inspiring book shows you how.
    Ver libro
  • Higher Ground - How Business Can Do the Right Thing in a Turbulent World - cover

    Higher Ground - How Business Can...

    Alison Taylor

    • 0
    • 0
    • 0
    Today's headlines are full of employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, and discoveries of child labor in supply chains. We've traveled far and fast from the old world of business ethics, where black-and-white concerns about bribery and fraud could be addressed with rules and processes. Simply maximizing shareholder value while not breaking the law is no longer an option, but we've never been so confused about what it means to do the right thing. 
     
     
     
    In this eye-opening, indispensable book, NYU ethics professor Alison Taylor argues that amid stakeholder demands and transparency pressures, we can no longer treat ethics as a legal and reputational defense mechanism. Leaders at Davos and the Business Roundtable have called for a new corporate responsibility paradigm, but how to implement their ideas remains an open question as organizations struggle in an atmosphere of heightened expectations and intense suspicion. Offering vivid stories and examples, Taylor brings this complex, risky environment alive to provide a blueprint for how leaders should rethink and reshape their practices. 
     
     
     
    Higher Ground will show leaders how business can navigate this messy paradigm shift, build trust, and achieve long-term strategic advantage in a turbulent world.
    Ver libro