Otros libros que te pueden interesar

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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  A Philosopher's Handbook -...

  ozkan salman

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  Philosophy is the theory of life. The entity moves and over time its shadow emerges. And we humans and creatures live and create our own time. 

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  The Sun Engine - The Story of...

  Ylia Callan

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  This audiobook is narrated by an AI Voice.   
  The Sun Engine is a sweeping journey through the story of light, life, and cosmic creation. From the fiery death of ancient stars to the birth of our Sun, this audiobook explores how solar energy has shaped every stage of existence—from the formation of planets to the spark of life on Earth. 
  Tracing the Sun’s influence through science, history, and spirituality, the narrative reveals how solar power has fueled ecosystems, inspired myth and religion, ignited industry through fossil fuels, and now returns as a guiding force for modern renewable energy. 
  Beyond its physical presence, The Sun Engine ventures into the profound connection between sunlight and human consciousness, while contemplating the Sun’s ultimate fate and its role in the eternal cycle of stars, black holes, and creation. 
  A story of cosmic wonder and human destiny, The Sun Engine is both a scientific exploration and a poetic meditation on the central star that sustains us all.

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  Progressive Planet - Modern...

  Alexander Hodzic

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  "Progressive Planet: Modern Techniques for Recycling and Reclaiming Earth" is a groundbreaking guide to modern, sustainable living, offering insights into our environmental challenges and empowering readers to shape a sustainable future. Starting with an overview of the planet's state, the book addresses climate change and biodiversity loss, emphasizing the importance of acknowledging and understanding these issues. 
   
  Chapter 2 delves into the complexities of our waste problem, exploring both obvious and hidden culprits like food waste. The book advocates a shift to a circular economy to combat environmental degradation caused by waste overload. Chapter 4 explores advanced recycling techniques, from plastic recycling to industrial composting and e-waste recycling, making readers informed eco-conscious consumers. 
   
  Chapter 6 emphasizes individual responsibility, providing practical tips for small changes that collectively make a big difference. The book extends beyond recycling, introducing concepts like upcycling, repurposing, urban mining, habitat restoration, and support for renewable energy and regenerative agriculture. 
   
  "Progressive Planet" concludes with actionable steps, including reviewing government policies, corporate responsibility, and activism. The book ends on a hopeful note, empowering readers to contribute to a sustainable and resilient Earth. 
   
  With a call to action, "Progressive Planet: Modern Techniques for Recycling and Reclaiming Earth" is not just a book but a guide for responding to the planet's needs with knowledge, consciousness, and care.

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  Profits Over People: How...

  Dr. Adrian Mehmedi

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  What if everything you thought you knew about healthcare was wrong? 
  In Profits Over People: How Healthcare Became Sickcare, Dr. Adrian Mehmedi exposes the truth about a broken medical system that prioritizes profits over patient well-being. From the rise of Big Pharma’s influence to the suppression of alternative medicine, this book reveals how corporate greed, flawed policies, and a pharmaceutical-driven agenda have transformed healthcare into a business that thrives on illness rather than healing. 
  🔹 Why are prescription drugs the go-to solution, even when they cause harm? 
  🔹 Why is the U.S. healthcare system the most expensive in the world—yet ranks among the worst in health outcomes? 
  🔹 How did we move from natural, holistic healing to a profit-driven sickcare model?A Deep Dive Into the Past, Present & Future of Medicine 
  Dr. Mehmedi takes readers on a compelling journey through history, unveiling how theFlexner Report, medical monopolization, and pharmaceutical lobbying shaped the modern healthcare system. He explores today’s crises, from skyrocketing medical costs to the overprescription of drugs—and reveals how we can reclaim our health.A Roadmap for a Better Future 
  This book isn’t just an exposé—it’s a call to action. With insights into holistic medicine, decentralized healthcare, regenerative practices, and emerging innovations, Profits Over People offers a vision for a new paradigm of healing—one where people, not profits, come first. 
  If you care about your health, your family’s well-being, or the future of medicine, this book is a must-read.

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  Think Less Sleep More - From...

  Stephanie Romiszewski

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  A smart and sometimes counterintuitive (who cares when you go to bed?) guide that will solve readers’ sleep anxiety once and for all!  If there’s anything worse that not getting sleep, it’s lying awake with a scare-face staring at the ceiling worrying about it. Here’s Romiszewski’s—a sleep physiologist and founder of the UK’s Sleepyhead Clinics  —  promise: “This book is your guide to liberating yourself from the endless cycle of sleep anxiety and obsession. By the end, you’ll have regained control – not through perfection, but by letting go of the need to constantly manage your sleep. Sleep will start working for you, not as something to fear or fix, but as your natural ally. And best of all, it will no longer dominate your thoughts.”THINK LESS, SLEEP MORE is a sensible take on sleep with some counterintuitive twists to current accepted dogma, such as that we all need more sleep and that segmented sleep  —  aka waking up in the middle of the night  —  is a killer. It’s a health and wellness permission book: there are some readjustments to make, both mental and physical, but a key takeaway is that whatever you’re doing now is probably better than you think.Among other counterintuitive insights, Romiszewski reveals:--The importance of a consistent wake-time rather than a rigid bedtime--How to trust your body’s natural sleep drive and rhythms--That ‘bad’ nights neither ruin the next day, nor your health, and that variability is normal--That sleep isn’t fragile—it’s adaptable, resilient, and smarter than any hack you could throw at it--The myth of 8 hours--The power of lightFor an audience who found Matthew Walker’s “Why We Sleep” daunting if not downright scary, Romiszewski’s is the sensible, seasoned, calming voice you want to think of a 3AM.

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