Outros livros que poderiam interessá-lo

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  Deepfakes - The Coming Infocalypse

  Nina Schick

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  Uncover everything you need to know about "deepfakes" and what could become the biggest information and communications meltdown in world history.In a world of deepfakes, it will soon be impossible to tell what is real and what isn't. As advances in artificial intelligence, video creation, and online trolling continue, deepfakes pose not only a real threat to democracy -- they threaten to take voter manipulation to unprecedented new heights. This crisis of misinformation which we now face has since been dubbed the "Infocalypse."In DEEPFAKES, investigative journalist Nina Schick uses her expertise from working in the field to reveal shocking examples of deepfakery and explain the dangerous political consequences of the Infocalypse, both in terms of national security and what it means for public trust in politics. This all-too-timely book also unveils what this all means for us as individuals, how deepfakes will be used to intimidate and to silence, for revenge and fraud, and just how truly unprepared governments and tech companies are for what's coming.

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  The Jobs To Be Done Playbook -...

  Jim Kalbach, Michael Schrage

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  "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap 
   
   
   
  These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. 
   
   
   
  The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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  The Field Guide to Understanding...

  Sidney Dekker

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  When faced with a ’human error’ problem, you may be tempted to ask 'Why didn’t these people watch out better?' Or, 'How can I get my people more engaged in safety?' You might think you can solve your safety problems by telling your people to be more careful, by reprimanding the miscreants, by issuing a new rule or procedure and demanding compliance. These are all expressions of 'The Bad Apple Theory' where you believe your system is basically safe if it were not for those few unreliable people in it. Building on its successful predecessors, the third edition of The Field Guide to Understanding ’Human Error’ will help you understand a new way of dealing with a perceived 'human error' problem in your organization. It will help you trace how your organization juggles inherent trade-offs between safety and other pressures and expectations, suggesting that you are not the custodian of an already safe system. It will encourage you to start looking more closely at the performance that others may still call 'human error', allowing you to discover how your people create safety through practice, at all levels of your organization, mostly successfully, under the pressure of resource constraints and multiple conflicting goals. The Field Guide to Understanding 'Human Error' will help you understand how to move beyond 'human error'; how to understand accidents; how to do better investigations; how to understand and improve your safety work. You will be invited to think creatively and differently about the safety issues you and your organization face. In each, you will find possibilities for a new language, for different concepts, and for new leverage points to influence your own thinking and practice, as well as that of your colleagues and organization. If you are faced with a ’human error’ problem, abandon the fallacy of a quick fix. Read this book.

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  Your Psychic Powers and How to...

  Hereward Carrington

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  Instructions in how to develop your psychic powers including telepathy, clairvoyance, self-projection, reincarnation, and other topics. Seriously. "It must be distinctly understood … that I believe the vast bulk of the material presented in this book to be sound and helpful; the practical instructions are good, and the reader cannot go far wrong in following them. May he develop his own psychic powers, and gain light and understanding thereby!" (From Author’s Preface) (Summary by Todd)

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  The Simple Beauty of the...

  Marcelo Gleiser

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  A personal and engaging tribute to nature from a world-famous theoretical physicist 
  Marcelo Gleiser has had a passion for science and fishing since he was a boy growing up on the beaches of Rio de Janeiro. As a world-famous theoretical physicist with hundreds of scientific articles and several books of popular science to his credit, he felt it was time to once again connect with nature in less theoretical ways. After seeing a fly-fishing class on the Dartmouth College green, he decided to learn to fly-fish, a hobby, he says, that teaches humility. In The Simple Beauty of the Unexpected, Gleiser travels the world to scientific conferences, fishing wherever he goes. At each stop, he ponders the myriad ways physics informs the act of fishing; how, in its turn, fishing serves as a lens into nature’s inner workings; and how science engages with questions of meaning and spirituality, inspiring a sense of mystery and awe of the not yet known. Personal and engaging, The Simple Beauty of the Unexpected is a scientist’s tribute to nature, an affirmation of humanity’s deep connection with and debt to Earth, and an exploration of the meaning of existence, from atom to trout to cosmos.  
  This edition features a new essay by Gleiser on how we need a profound change of worldview if we are to have a vibrant future for our species in this fragile environment. He describes how this book was an incubator for his current thinking.

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  How to start a business with...

  Andrine Mendez

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  Ever dreamed of starting your own business but felt held back by a lack of money, connections, or experience? This audiobook is for you. 
  Narrated by me, Andrine Mendez, this is not your typical self-help or get-rich-quick guide. Work in Progress is a brutally honest, no-nonsense blueprint for building a business from scratch, even when the odds are stacked against you. I’ve been through it all—bootstrapping, failing, pivoting, scaling, and even exiting a startup—and in this audiobook, I share the real stories, raw lessons, and practical strategies that can help you take the first step toward entrepreneurship. 
  You’ll learn:How to validate your idea before spending time and money.Why storytelling is crucial in attracting customers, investors, and talent.How to deal with failure and turn it into an advantage.The power of iteration and pivoting—why your first idea won’t be your final one. 
  This audiobook is not about theories or fluff—it’s packed with real, actionable steps based on my journey from launching businesses with zero capital to raising funds and exiting a company. You’ll also get bonus chapters on finding grants, startup competitions, and even picking the right brand name. 
  Whether you’re an aspiring entrepreneur, a professional looking for a change, or someone who just needs that extra push to get started, this audiobook is designed to inspire, challenge, and guide you toward building something real. 
  And if you enjoy this, do me a favor—leave a review! Your feedback helps this book reach more people who need it. Now, let’s get started.

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