Outros livros que poderiam interessá-lo

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  When More Is Not Better -...

  Roger L. Martin

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  For its first 200 years, the American economy exhibited truly impressive performance. The combination of democratically elected governments and a capitalist system worked, with ever-increasing levels of efficiency, spurred by division of labor, international trade, and scientific management of companies. But since then, outcomes have changed dramatically. Growth in the economic prosperity of the average American family has slowed to a crawl, while the wealth of the richest Americans has grown to a level never seen before. This imbalance threatens the American democratic capitalist system, which only works when the average family benefits enough to keep voting for it.In this book, Roger Martin starkly outlines the fundamental problem: we have treated the economy as a machine for which the pursuit of ever-greater efficiency is considered an inherently good thing. But it has become too much of a good thing. Our obsession with efficiency has inadvertently shifted the shape of our economic outcomes: from a large middle class and smaller numbers of rich and poor to a greater share of benefits accruing to a thin tail of already rich Americans.Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism.

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  Summary of The 48 Laws of Power...

  Summareads Media

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  <p.Imagine the Power You Could Have… In Business, Life & Work… 
  You know what I’m talking about… 
  We all crave for power. 
  Even if we don’t, we all know that we do. 
  We want to be in some sort of control, even though most refuse to admit it. 
  We treat power as if it’s a bad thing, when Power is truly what we’re all seeking. 
  If you want to have more control in your business, life & work, then read on… 
   The 48 Laws of Power by Robert Greene was originally published in 1998. Since then, it has sold millions of copies. What if you were told that today’s power elite shared similar traits with powerful figures throughout history? 
  That’s the truth. 
  Here’s what you’ll discover… 
   Law #1: Why You Should Never Outshine Your Master 
   Law #3: Why Hide Your True Plans? 
  Law #6: Why Any Publicity is Good Publicity 
   Law #13: Why Never Beg for Mercy 
   Law #19: Why Choose Your Opponent Carefully 
   Law #27: Why Become A Cult Leader 
   Law #40: Why You Should Never Be Fooled by Gifts 
   And so much more. 
  While some consider the book ‘The 48 Laws of Power’ ‘dark’, we say it’s truth. In life, we can all either choose to embrace reality and deal with it or run away from it. What’s your choice?Are you ready to uncover the truth behind the power elite & be among the ranks?

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  Romancing the Brand - How Brands...

  Tim Halloran

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  A couple camps overnight outside an Apple store to be the first  to buy the new iPad. An insurance salesman tattoos a Harley  Davidson logo on his ankle. A young woman claims her Diet Coke is  like her boyfriend.  Are they crazy?    No, according to Tim Halloran. For years marketers assumed we  make rational, economic decisions about the products and services  we buy. But recent research and experience reveal that most of us  make deep, emotional connections to brands much like we do with  people, and those connections influence our actions and buying  decisions. Just as we engage in relationships with people, we  engage in relationships with brands. With some, we have wild,  short-term flings. Others stay with us for a lifetime. Some brands  offer us strictly utilitarian relationships, but with most, we feel  something deeper. In some cases, we even fall in love  with themor, in other cases, break up with  brands when we feel betrayed or something better comes along.  In ROMANCING THE BRAND, brand expert Tim Halloran argues that  the goal of any marketer should be to engage in a deep,  emotionally-connected relationship with their consumer target.  Consumers who feel emotionally connected to brands will find more  value in those brands, will be less susceptible to competitive  marketing gimmicks, and have a greater chance of influencing others  to also adopt a relationship with that brand. But while marketers  are generally good at wooing customers to try their products, they  stumble when it comes to keeping the relationship fresh in the long  termthat is, they fail to keep customers engaged.  ROMANCING THE BRAND is the definitive guide to what any marketer  needs to know about engaging in lasting intimate consumer  relationship. By drawing on new research and interviews and sharing  the stories of best-in-class consumer-brand relationships, Halloran  takes the reader through the stages of a successful brand-consumer  relationship and shares the tools that marketers need to connect  consumers to brands in ways that go beyond the physical experience  of consuming the product.

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  Agile Product Management Box...

  Paul VII

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  Agile product management just got easier. This box set contains two books, User Stories: How to Capture and Manage Requirements for Agile Product Management and Business Analysis with Scrum and The 7 Habits of Highly Effective Agile Product Managers.

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  Get to the Point! - Sharpen Your...

  Joel Schwartzberg

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  A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide. 
   
  Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. 
   
  Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do? 
   
  IBPA Benjamin Franklin Award silver winner in the Business & Career category 
   
  Next Generation Indie Award Winner in the How To category 
   
  “If you don’t have something to say, then don’t say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.” —Seth Godin, author of Linchpin 
   
  “Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance.” —David Brancaccio, host and senior editor, Marketplace Morning Report

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  Brainhacked

  Jennifer Beeston

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  Consumers are being manipulated into spending more than they can afford. We have the best intentions but feel as if something’s overriding them. Worse, we don’t know where our money’s going because we’re spending without making conscious decisions to do so. In short, our brains have been hacked.In Brainhacked, renowned financial educator and mortgage originator Jennifer Beeston shows you how to see behind the distortions of online media, change what you’re doing with your money, and learn how to fight back. The same technology that’s hacking our brains into senseless, short-term spending can empower us to achieve our personal goals and act collectively for social good.This comprehensive, insightful book teaches readers to become conscious consumers, offering practical steps everyone can implement immediately to change their relationship with technology and money. After reading this must-have financial self-defense manual, you’ll be prepared to protect yourself from financial predators and manipulative algorithms.

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