Otros libros que te pueden interesar

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  Marketing - The Brian Tracy...

  Brian Tracy

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  The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guid contains 21 powerful ideas you can use to immediately improve your strategic marketing results.You'll discover how to:build your customer baseset yourself apart from the competitionanswer three crucial questions about any new product or serviceuse market research and focus groups to fuel better decisionsfulfill a basic emotional need for buyersdetermine the correct price point for your offeringsbecome truly customer-focusedmake the most of your distribution channelsmaster the concepts of specialization, differentiation, segmentation, and concentrationgive customers a reason to switch from your competitorsand morePacked with time-tested marketing strategies, this practical and portable audiobook shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

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  The 250 Job Interview Questions...

  Peter Veruki

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  Why do you want this job? Why should I hire you? Why do you want to leave your current job? 
   
  Do you have convincing answers ready for these important questions? Landing a good job is a competitive process and often the final decision is based on your performance at the interview. By following the advice of prominent career and human resources expert Peter Veruki, Director of Career Planning at Rice University’s graduate school of business, you’ll know you have the right answers at your job interview!

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  LEADING TO WIN The Marine Corps...

  Jason A. Santamaria, Vicent...

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  Leadership strategy designed for the battlefield, adapted for the boardroom   
  Based on a cover story in the Harvard Business Review entitled "Maneuver Warfare," The Marine Corps Way shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful.   
  Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole.   
  In The Marine Corps Way, rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics and how to use them to win the war for profits and market share.

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  Sense & Respond - How Successful...

  Jeff Gothelf, Josh Seiden

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  We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense & Respond, Jeff Gothelf and Josh Seiden vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them — and to continuously innovate within them.

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  The Most Powerful Woman in the...

  Lydia Fenet

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  “An insightful, inspiring guide for women who are trying to claim their own seat at the table.” —New York Journal of Books 
   
  Who is the most powerful woman in the room? She’s the one who can raise a million dollars in a minute. She’s the one who can command the attention of a group of any size from one person to five thousand. She’s the one who can sell anything to anyone. And she can be you. 
   
  A former ambassador for Christie’s, a leader in her field, and one of Gotham magazine’s Most Influential Women in New York, Lydia Fenet knows firsthand that the one skill that can set women apart in both their personal life and career is the ability to sell. The Most Powerful Woman in the RoomIs You equips you with everything you need to know—from how to sell authentically and how to network, to the importance of never apologizing (start negotiating instead), how to perfect your poker face, and always, always, tell the truth.  
   
  Filled with additional case studies, insights, and meaningful advice from some of the most successful women in business, fashion, journalism, sports, and the arts, The Most Powerful Woman in the Room Is You will show you how to embrace and channel your power in any room. 
   
  “We all agree that we need more women leaders—the question is how to get there. One of the answers is Lydia Fenet.” —Arianna Huffington, Founder & CEO, Thrive Global 
   
  “With the help of her razor-sharp humor and her don’t-mess-with-me gavel strike, she can run a room like no one I’ve ever seen.” —Mariska Hargitay

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  Art of Customer Service: The...

  Eddy Merrick

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  Art of Customer Service: The Ultimate Guide on How to Maintain Customer Relations, Discover the Best Customer Service Approaches That Could Help Retain Customers For LifeThere is more to customer service than just being polite to your customers. Customer service is an important element for any business operations because it retains your customers and allows your business to stand out from the rest of the competition. It is more expensive to attract new customers than to retain existing ones and research shows that if you are able to increase your customer retention to even just 5%, it would translate to between 25-95% increase in profits.This audiobook will teach you all the important information about customer service. You will learn why providing great customer service is crucial for any organization. You will discover different strategies on how to provide exceptional customer service that would ensure your customer's satisfaction and loyalty. This audiobook will discuss the following topics:- Why is Good Customer Service Important?- Understanding Your Customers- - How to Calculate Customer Lifetime Value- How to Keep Your Customers Happy?- How to Get Your Customers to Say "Wow!"- Proven Methods of Customer Retention- The Are of Customer Follow-up- Loyalty Marketing Program- Promotional Items to Enhance Customer Relations- Handling Customer Complaints- How to Deal with Difficult Customers- Seven Deadly Sins of Customer ServiceIt might initially cost you extra resources, money, and time to improve your business's customer service but the benefits of providing excellent customer service will far outweigh the cost. If you want to discover more strategies on how to provide exceptional customer service, scroll up and click "add to cart" now.

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