Outros livros que poderiam interessá-lo

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  Building a StoryBrand 20 -...

  Donald Miller

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  Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions.  Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges. 
  If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. 
  In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers. 
  The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. 
  In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. 
    
  His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: 
   The seven universal story points all humans respond to;The real reason customers make purchases;How to simplify a brand message so people understand it; andHow to create the most effective messaging for websites, brochures, and social media. 
    
  Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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  Inside the Red Mansion - On the...

  Oliver August

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  Due to a mix-up, Oliver August stumbles onto the hunt for China's most wanted man, Lai Changxing, an illiterate tycoon on the run from corruption charges. Sensing something emblematic in this outsized tale of rise and fall, August sets out to find the self-made billionaire, in the hope that if he can understand how Lai reinvented himself, he will also better understand the tectonic forces transforming modern China. Lai embodies the story of China's recent success as well as its Achilles' heel: the blending of its command economy with the free market is riddled with corruption.Moving ever closer to the elusive tycoon, August introduces us to a people in the midst of head-spinning self-transformation. We meet a nightclub hostess and her gaggle of "Miss Temporaries"; powerful businessmen on a debt-settling round of nocturnal golf; and a foie gras king who markets his goose liver by the ton and prefers it deep fried. This is a China seething with desire, engaged in a slapstick fight with its past, and hell bent on the future. Inside the Red Mansion is the first book to capture the giddy vibe of contemporary China and its darker vulnerabilities.

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  Being Other - The Beauty and...

  Hanae Bezad

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  Do you ever feel that despite your skill and hard work, you're overlooked because of your gender, race, ethnicity, religion, or nationality? Do you feel the need to dim your shine just to fit in? 
  But what if being othered could be your strength? What if, embedded in your experience of adversity, is a new kind of leadership that challenges, inspires, and empowers? 
  In Being Other, Hanae Bezad takes you on a journey through her lived experiences—as a woman, an Arab, a Muslim, and an African—and intertwines them with the tales of other inspirational women. Together, they shine a light on how racism, misogyny, and deep-rooted power dynamics can be confronted and transformed into a foundation for unshakable dignity, self-worth and self-love. 
  Each chapter unfolds with transformational stories told in Bezad’s warm, poetic yet confronting voice, culminating in exercises to apply these learnings in your own life. 
  Being Other is for every Black, Indigenous and Women of Colour looking to reclaim her otherness as a creative superpower and achieve the success she deserves.

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  The Effects and Implications of...

  Oksana Kim

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  Despite having an underdeveloped supporting infrastructure and limited resources, Kazakhstan was the first CIS country to require IFRS in 2004 for banks, and in 2005 for all public companies. What were the economic consequences of this important reform? 
  
  In the 1990s, Kazakhstan’s capital market reforms mirrored those of Russia due to the two countries’ cooperating mode driven by a high level of resource interdependence and environmental uncertainty, following the collapse of the Soviet Union. Yet, by 2003, dependence on external donors (IMF, World Bank) took precedence over interdependence with Russia. As a result, Kazakhstan unilaterally proceeded with adoption of IFRS, while Russia backed up from this initiative. This study reports that Kazakhstan’s inflow of Foreign Direct Investments was the greatest among the CIS nations following the  adoption of IFRS. In addition, in 2005–11, Kazakhstani public firms’ reporting quality was higher than that of the Russian public firms operating in a similar environment but exempt from the IFRS reporting requirement. Kazakhstan was the first CIS nation to repay its external debt ahead of schedule and to receive an investment grade from Moody’s rating agency. The book concludes that Western-style capital market reforms—in this emerging market with a not-so-distant communist past—had significantly positive outcomes.

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  You've Got a Book in You - A...

  Elizabeth Sims

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  Writing a book is fun and easy—yes, FUN AND EASY—but it may not always feel that way. How do you find the time to write? How do you keep momentum? How do you deal with the horror of showing anyone a single sentence of your work-in-progress? The answers remain fun and easy, and author Elizabeth Sims will take your hand, dispel your worries, and show you how it's done in this stress-free guide to accomplishing your dream of writing your book.In You've Got a Book in You, Elizabeth is that encouraging voice guiding you through the entire process, from finding the right time and place to gathering all of your creative tools to diving right in and getting it done—page by page, step by step. It's easier than you think, and it all starts right here, right now.

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  Mom's Got Money - A Millennial...

  Catherine Alford

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  Catherine Alford won't pretend mothers don't have a lot on their plate. She already knows they're pressed for time. The weight of their daily decisions takes a toll. Sometimes, it feels like they manage everything, whether they have a supportive spouse or not. She knows this because it's that way in her house too. However, we all have a choice on how to handle that responsibility, and Alford thinks we can flip the script. Instead of being frustrated or feeling resentful, Alford teaches moms how to recognize their own strengths and develop true financial confidence.In this book, you'll learn how to: become an exceptional leader of your family with a growth mindset; calculate your net worth; effectively budget and manage your household cash flow; work with your spouse or partner on financial goals; understand what impacts your credit score; ensure you pay all your bills on time, every time; make sure you plan for emergencies; protect your family by buying term life insurance; do the math on childcare costs vs. career costs when having a family; plan and save for holiday spending, birthdays, and special events; and learn the art and joy of giving.Ideal for moms everywhere, but especially new and millennial moms, Mom's Got Money is an indispensable guide to taking financial control of your life.

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