Weitere Bücher, die Sie mögen werden

• 

  Propaganda

  Edward Bernay

  • 0
  • 0
  • 0

  "Propaganda" by Edward Bernays, published in 1928, is a groundbreaking exploration of the powerful influence of propaganda on public opinion and behavior. Bernays, often hailed as the "father of public relations," delves deeply into the techniques and strategies used by various entities—governments, corporations, and interest groups—to manipulate and guide the masses. Drawing from his extensive experience in the field, Bernays provides a comprehensive analysis of how propaganda operates, highlighting its essential role in shaping societal norms and beliefs.Bernays argues that propaganda is a crucial tool in a democratic society, necessary for maintaining social order and stability by guiding public opinion in a constructive direction. He outlines the various methods used to craft persuasive messages, such as appealing to emotions, creating symbols, and leveraging media channels to disseminate information. Through vivid examples and case studies, Bernays illustrates how these techniques have been effectively employed to influence public perception and achieve specific goals.The book also addresses the ethical implications of propaganda, emphasizing the responsibility of those who wield its power. Bernays advocates for transparency and ethical considerations in the use of propaganda, warning against its potential misuse for manipulative or harmful purposes. He underscores the importance of understanding propaganda's impact on society and calls for a more informed and critical public."Propaganda" remains a seminal work in the fields of public relations and communication studies, providing timeless insights into the mechanics of persuasion and the role of media in shaping reality. Bernays' exploration of the interplay between information, power, and public opinion continues to be highly relevant in today's media-saturated environment, making "Propaganda" an essential read for anyone interested in the dynamics of influence and the ethical considerations of communication practices.

  Zum Buch

• 

  Wired for Peace - Using 7...

  PhD Jeremy Pollack

  • 0
  • 0
  • 0

  Drawing from neuroscience, social neuropsychology, predictive-processing theory, and decades of applied conflict resolution practice, Wired for Peace presents a transformational model for understanding why conflict escalates and how sustainable peace is created. Moving beyond traditional communication-skills or mediation-only approaches, this book shows that lasting conflict resolution begins with the autonomic nervous system and the brain's threat-prediction mechanisms. The book illuminates the internal neural architecture that determines how individuals perceive danger, construct narratives, react to stress, and attempt either protection or connection. Authored by Dr. Jeremy Pollack, an organizational psychologist, conflict resolution expert, and founder of Pollack Peacebuilding Systems, the work examines: 
  How the autonomic nervous system, predictive processing, and neuroplasticity shape threat perception, emotional reactivity, and conflict escalation.Why conventional modalities such as facilitated dialogue, communication training, leadership coaching, or mediation often fail unless underlying neural dysregulation is addressed.How internal conflict, interpersonal conflict, group conflict, and organizational conflict share the same evolutionary and neurobiological foundations.The real organizational costs of dysregulated systems, including culture erosion, burnout, turnover, chronic mistrust, and impaired decision-making.And more

  Zum Buch

• 

  Beyond the Odds - Understanding...

  Ahmed Elidrisy

  • 0
  • 0
  • 0

  "Beyond the Odds" offers a nuanced exploration of risk perception and management, challenging conventional wisdom and providing fresh insights into how individuals and organizations perceive, assess, and respond to risks. 
  Drawing on interdisciplinary research and real-world examples, this book examines the cognitive biases and psychological factors that influence risk perception, shedding light on why people often overestimate or underestimate risks. 
  Through practical frameworks a n d case studies, readers gain a deeper understanding of how to effectively manage risks, navigate uncertainty, and make informed decisions in various domains, from finance and business to health and environmental policy. 
  Whether you're a risk manager, decision-maker, or concerned citizen, "Beyond the Odds" equips you with the knowledge and tools to navigate the complexities of risk in an uncertain world.

  Zum Buch

• 

  Art of the Ask The: Master the...

  Dr. Muddassir Saleem

  • 0
  • 0
  • 0

  In every successful interview, it is not just the answers that matter—it is the questions you ask. 
  The Art of the Ask: Master the Questions That Win the Job is a practical guide designed to help job seekers transform their interview performance through the power of strategic questioning. 
  This audiobook reveals how the right questions can shift perception, demonstrate confidence, and position you as the ideal candidate. 
  Inside, you will learn how to:Ask intelligent and impactful questions in interviewsTurn interviews into conversations, not interrogationsUnderstand what employers are really looking forBuild rapport with interviewers through communicationAvoid common questioning mistakes that weaken your profileUse questions to highlight your strengths indirectlyStand out from equally qualified candidates 
  Whether you are preparing for your first job or aiming for a leadership role, mastering the “art of asking” can be the key difference between rejection and selection. 
  This is not just about answering well—it’s about asking smart to win smart.

  Zum Buch

• 

  Facebook Advertising 2020 - How...

  Armani Murphy

  • 0
  • 0
  • 0

  Have you ever wanted to grow your business using Facebook ads? Struggling with understanding Facebook’s ad platform and even where to start? Are you ready to discover what it takes to get noticed on Facebook and turn likes into customer sales? 
  We all know how big social media has become when it comes to marketing. Products make it or break it on Facebook whether people love it or hate it. And the only real way to show off your products is to have a huge following on your business page that your fans visit every day. Just starting out, that can be a difficult thing to do. That’s why understanding Facebook ads is so important, and surprisingly, easy to do. 
  The way to the top is to study this ultimate guide to help you create the type of ads that Facebook users will engage in. Video ads are the future of Facebook marketing. This is the type of advertising that gets people to stop scrolling through their feed and really focus on your business. There are already so many tools on Facebook for advertisers that it’s easy to start using them today to create video ads. And that's what you'll learn in Facebook Advertising 2020: How to Dominate Your Industry With Facebook Ads. 
  DOWNLOAD: Facebook Advertising 2020: How to Dominate Your Industry With Facebook Ads 
  The point of this book is straightforward: We will teach you the fundamentals of taking a photo or video and turning it into an ad on Facebook that thousands of people will see during its running time.

  Zum Buch

• 

  How to Get Out of Credit Card...

  HowExpert, Norbert Jones

  • 0
  • 0
  • 0

  If you want to get out of credit card debt fast, then get this book! 
  Credit card debt is a form of unsecured debt taken from a financial tool usually credit cards. These credit card debts are generated when credit card holder purchases products from these cards and accumulates due to the interest charged on it. Difficulty arises because people are not able to repay their loans effectively or in time. When a card holder is unable to pay his debts he is declared as "defaulter". 
  In this book, “Living with Credit Card Debts”, we are looking at how we can overcome the obstacle we often face when it comes to managing our credit cards. The basic ideas discussed in the book are as follows: 
  • Plan your financial life. Financial problems are something most of us will have to manage eventually in life. In order to cope with the pressure that may arise, we need to have a proper financial plan and even financial goals. 
  • Credit card ratings and debts. We need to know what we should do and not be overburdened by debts. 
  • Study of financial management. We should make money work for us and not the other way round. We should have control of our money and not money have controls over us. 
  • Avoid bad debt. This may be as a result of poor privatization that may make us go for what we do not necessarily need. 
  HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

  Zum Buch