Leadership Communication Essentials
Rohit Sabharwal
Editora: Educohack Press
Sinopse
"Leadership Communication Essentials" explores the crucial role of business communicators in shaping relationships between businesses and stakeholders. We delve into the strategies employed by the Arthur W. Page Society, an organization responsible for corporate communications and composed of senior executives known as chief communications officers (CCOs), to advance corporate communications and align them with transformative business realities. Over the past few years, we have documented driving trends and proposed approaches to executive strategy and execution that ensure effective links between people and forces within and outside the organization. As detailed in the Page Society report, "Building Belief" (2012), new corporate communications models enable leading CCOs to build and protect their corporate brand and reputation in an era of transformation and transparency. Launched in April 2012, this new model laid the groundwork for business communications leaders to help their organizations thrive in the radically changed 21st-century environment. This model was introduced in the master's program at Georgetown University and supported by CCO guest lecturers in the Leadership Communication course. We thank our corporate communications leaders for their support, information, and guidance. We explore how people communicate with each other and organizations, how technology creates multiple channels in the flow of information, and how data mining and analytics are now integral to enterprise communications. Organizations analyze stakeholder opinions, experiences, and decisions for insights that can impact future value.
Disponível desde: 20/02/2025.
Comprimento de impressão: 248 páginas.
