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Summary

We have always decided who to trust, what advice to heed, and which  individuals to forge personal or transactional relationships with  based on a simple metric of believability. If you were believable,  you could be trusted. Success will come from understanding one  basic principle - how to be more TRUSTED. This is the formula of  this book - how to become more trusted so that you will be more  believable. Critical to doing this is leaving behind some of the  common conventional thinking, from how we measure business success  to the blind beliefs that drive each of us - and instead being able  to focus more on unique and nonconformist techniques in business  and life that actually make the biggest difference.   It's important to reach the consumer while his or her mind  is on that particular topic. The consumer will then place a  correlation between your company and the item or service that they  need (and that you provide). This last step, the author explains,  is crucial in beginning the coveted trusted relationship with your  consumers. For example,    Ford Model Company began uploading YouTube videos of their  models giving how-to advice on make-up, hair, and fashion. While  the company will most likely not gain new models or revenue from  this tactic, they have successfully reached out to a young  generation of girls who will now grow up aspiring to be like the  models from Ford Model Company, securing name recognition for the  next generation of top models.  Travel agencies, resorts, and adventure companies should  advertise in airport vans and cabs. Most people plan their  vacations as they are leaving from one so they will be thinking of  new vacation ideas.

Duration: about 7 hours (06:35:29)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics