Outros livros que poderiam interessá-lo

• 

  The Sonic Boom - How Sound...

  Tyler Gray, Joel Beckerman

  • 0
  • 0
  • 0

  A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives.   From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood.   You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.   “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.” —Entertainment Weekly   “Music defines us. Joel Beckerman knows. Let him tell you all about it.” —Anthony Bourdain   “The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby  

  Ver livro

• 

  Write Better Right Now - The...

  Mary-Kate Mackey

  • 0
  • 0
  • 0

  In almost any career, you must know how to write—even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle.Write Better Right Now is the springboard to get you ahead in any job, passion project, or situation that requires writing skills. No matter what you are called upon to do—blog posts, speeches, web content, press releases, or more—this step-by-step manual gives you the solid techniques you need to get the task done.Write Better Right Now works because it is:Short—It takes a concise approach, from first thoughts to final edits, and its “mix-and-match” structure means you only have to read the sections you need.Practical—It is loaded with summations, short cuts, tips, cheat sheets, and hands-on exercises.Solution-driven—Knowing where you’ve gone wrong is half the battle.Write Better Right Now offers you the tools to identify your own problem patterns and choose the quickest and most appropriate fixes.You can improve your writing today. With straightforward guidance, Write Better Right Now is the quick read for productive people who need to create clear and crisp communication—right now.

  Ver livro

• 

  The Future Leader - 9 Skills and...

  Jacob Morgan

  • 0
  • 0
  • 0

  There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won't work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. 
   How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now? To answer these questions, Jacob Morgan interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! Brands, Saint-Gobain, Dominos, Philip Morris International, and over a hundred others. Jacob also partnered with Linkedin to survey almost 14,000 of their members around the globe to see how CEO insights align with employee perspectives. 
  The majority of the world's top business leaders that Jacob interviewed believe that while some core aspects of leadership will remain the same, such as creating a vision and executing on strategy, leaders of the future will need a new arsenal of skills and mindsets to succeed. 
  What emerged from all of this research is the most accurate groundbreaking book on the future of leadership, which shares exclusive insights from the world's top CEOs and never before seen research.

  Ver livro

• 

  How Clients Buy - A Practical...

  Tom McMakin, Doug Fletcher

  • 0
  • 0
  • 0

  The real-world guide to selling your services and bringing in business 
  How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. 
  Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.

  Ver livro

• 

  Mindfulness @ Work - A Leading...

  Daniel Goleman Ph.D., Ph.D. Jon...

  • 0
  • 0
  • 0

  The ideas expressed in Emotional Intelligence ten years ago have taken on a life of their own. They spurred a movement, with enthusiastic adherents in the business world, in medicine and healthcare, at home, in the field of education and the world at large. Several million people, including business managers, human resource departments, healthcare workers, teachers, parents and students, have applied the ideas and principles expressed in Emotional Intelligence to their fields with tangible and quantifiable results. Leading with Emotional Intelligence Conversations is an ongoing dialogue series that begins with luminaries in the field of business. In the world of business we have only scratched the surface of how principles of emotional intelligence can increase profitability and efficiency in the workplace.Jon Kabat-Zinn, is renowned for his work as a scientist, writer, and teacher bringing mindfulness into everyday life.  He has dedicated his career to the fields of mind/body medicine, integrative medicine,  and self-healing. Here, in this groundbreaking audiobook, Jon Kabat-Zinn and Daniel Goleman explore some of the ways in which mindfulness can be applied by a variety of institutions and businesses to make better leaders and improve the quality of the workplace.A Macmillan Audio production.

  Ver livro

• 

  Online passive income ideas...

  Parshwika Bhandari

  • 0
  • 0
  • 0

  HEY GUYS, I AM PARSHWIKA, in this book you listen to how to earn passive income from 0 dollar, no upfront cost and earning to 1000s of dollars, i will going to discuss how i have earned dollars from these passive income ideas and how you can also do it.

  Ver livro