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  Fear Itself - The Causes and...

  Ann Gordon, Joseph O. Baker,...

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  From moral panics about immigration and gun control to anxiety about terrorism and natural disasters, Americans live in a culture of fear. While fear is typically discussed in emotional or poetic terms—as the opposite of courage or an obstacle to be overcome—it nevertheless has very real consequences in everyday life. Persistent fear negatively affects individuals’ decision-making abilities and causes anxiety, depression, and poor physical health. Furthermore, fear harms communities and society by corroding social trust and civic engagement. Yet politicians often effectively leverage fears to garner votes, and companies routinely market unnecessary products that promise protection from imagined or exaggerated harms. 
   Drawing on five years of data from the Chapman Survey of American Fears—which canvasses a random national sample of adults about a broad range of fears—Fear Itself offers new insights into what people are afraid of and how fear affects their lives. The authors also draw on participant observation with Doomsday preppers and conspiracy theorists to provide fascinating narratives about subcultures of fear. Fear Itself is a novel, wide-ranging study of the social consequences of fear, ultimately suggesting that there is good reason to be afraid of fear itself.

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  Summary of Paul Kalanithi's When...

  Falcon Press

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  Summary of Paul Kalanithi's When Breath Becomes Air is a memoir about Paul Kalanithi’s experiences as a doctor and as a terminally ill patient. The book discusses Kalanithi’s lifelong fascination with questions of human biology, mortality, and meaning. It then examines how these questions are intensified by the author’s own confrontation with lung cancer, sickness, and death. 
  Kalanithi’s father was a doctor from New York City; his mother was from India. The family moved to Kingman, Arizona, so that his father could pursue his medical career when Paul was young. His father worked long hours and was rarely home, which convinced young Paul that the last thing he wanted to do was to become a doctor himself. Paul’s mother was concerned about the weak school system in Kingman, and so crafted a lengthy list of literary classics which she made Paul and his brothers read. As a result, Paul became enthralled with literature. He planned to become a writer…

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  Resilience Thinking - Sustaining...

  Brian Walker, David Salt

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  Increasingly, cracks are appearing in the capacity of communities, ecosystems, and landscapes to provide the goods and services that sustain our planet's well-being. The response from most quarters has been for "more of the same" that created the situation in the first place: more control, more intensification, and greater efficiency. 
  "Resilience thinking" offers a different way of understanding the world and a new approach to managing resources. It embraces human and natural systems as complex entities continually adapting through cycles of change, and seeks to understand the qualities of a system that must be maintained or enhanced in order to achieve sustainability. It explains why greater efficiency by itself cannot solve resource problems and offers a constructive alternative that opens up options rather than closing them down. 
  In Resilience Thinking, scientist Brian Walker and science writer David Salt present an accessible introduction to the emerging paradigm of resilience. The book arose out of appeals from colleagues in science and industry for a plainly written account of what resilience is all about and how a resilience approach differs from current practices. Rather than complicated theory, the book offers a conceptual overview along with five case studies of resilience thinking in the real world.

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  Mission to Mars

  IntroBooks Team

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  Mars has always signaled to the mankind when it would travel high in the night sky. The ancient people have assumed that this rust-red planet was the god of war and therefore, they christened it with the name “Mars”. 
  The early explorers were armed with newly forms of invented telescopes discovered that Mars exhibited seasonal color changes and were subjected to dust storms that used to encircle the globe and might even have had several channels that could have crisscrossed the surface. 
  The recent explorers make use of the advanced technology and the robotic surrogates to extend their reach out to the planet Mars. With the use of the advanced technology, they have discovered that Mars is much more interesting and the complex planet in the Solar System. As per the claims of the present explorers that pieces of Mars have even arrived on the Earth as meteorites and these particles are pointing out to the possible existence of life on Mars. This has resulted in the growth of the active interests of the explorers to gain impetus about the living conditions on Mars. 
  In the past several years, several approaches have been adopted to explore Mars – the Earth’s sister. Several theories have been deduced and with the study, we are enlightened about the goal of the sending human beings to the surface of the Earth in order to explore its mysteries. A key element of the future advancements in the Mission to Mars would involve the incorporation of the integrated robotic or human exploration strategy that is currently under the development process. 
  There have been developments made in the production of the alternative approaches, technologies, flight demonstrations and precursor missions that can collectively move the Mission to Mars in the forward direction. Inputs have always been provided and will be provided in the future times that will be encouraged from all possible sources like NASA, industry, research organizations, government agencies, entrepreneurs, international partners, and even the general public. These all will help in the proper understanding and the current planning of the Mission to Mars. The current experts and explorers aim to make use of the advanced technology for the assessment of the innovative and break-through approaches that are put forward to the most cost effective exploration of the Mars. These data will also help the humans in understanding the required infrastructure for the provision of vital insights into how the International Space Station can be used to validate the technologies and key assumptions. 
  For the proper achievement of the Mission Mars, the humans will have to change the way in a fundamental manner through which the exploration can be done with the help of the humans and the robots. The humans will have to search for effective alternatives for the substantial reduction of the cost of exploration while increasing the inherent value of the mankind. The Mission Mars could provide a starting point for the continuing efforts of the NASA for the development of the technologies and the overall systems along with the international partnerships that might be needed for the grand exploration and mission of sending humans to explore another planet - Mars in the Solar System. This increases the possibility that life might again thrive on the planet for all over again.

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  CHARGE - Why Does Gravity Rule?

  Frank Close

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  Humans have long been aware of the electric and magnetic forces around us, and scientific investigation showed that the two are intimately connected as electromagnetism. Lightning shows how devastating electricity can be in nature, while humans learned to exploit the flow of negatively charged electrons that make up an electric current. In the early twentieth century, the experiments of Ernest Rutherford showed that at the heart of atoms lies a positively charged nucleus. The positive charge comes from protons. Atoms are neutral because the charges of the electron and proton cancel out.The charges of the proton and electron are opposite and equal, even though the proton is bigger. But why are they equal? This is one of the deepest unresolved puzzles of physics. Frank Close takes us on a journey into the quantum subatomic world of particles. He describes the strong and weak forces that operate alongside electromagnetism, the color and flavor charges, as well as the parallels between them, giving hints of a deeper unity. Seeking an answer to why matter is neutral brings us to fundamental forces and particles, the Standard Model, the Higgs boson, and implications of grand unification for the stability of matter. Close packs in a rich account of our current understanding and the latest ambitious experiments to probe further, and test theoretical possibilities.

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  ISO 50001 - A strategic guide to...

  Alan Field

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  Reduce energy costs and combat climate change with ISO 50001
  ISO 50001:2018, the international standard for energy management, provides a framework for organisations – both large and small – to manage and reduce their energy usage and associated costs. Implementing an effective EnMS (energy management system) that complies with ISO 50001 ensures that an organisation can:
  
  - Meet legal and contractual energy compliance requirements;
  - Save money by managing energy more efficiently;
  - Reduce its carbon footprint;
  - Increase energy security; and
  - Demonstrate a commitment to improved energy performance.With energy security concerns rising and climate change an existential threat, consumers are increasingly aware of sustainability issues.
  ISO 50001 – A strategic guide to establishing an energy management system provides a practical but strategic overview for leadership teams of what an EnMS is and how implementing one can bring added value to an organisation. It:
  
  - Explains how ISO 50001:2018 (which is based on ISO's Annex SL) differs from the previous version of the Standard;
  - Provides readers with a greater understanding of what energy management is and how taking a risk-based approach can save money and improve brand reputation; and
  - Covers how ISO 50001 can be implemented and how the EnMS can be integrated with other management systems, such as an ISO 14001 EMS (environmental management system).Your strategic guide to energy management and ISO 50001 – buy this book today!

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