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  Prescription for Survival - A...

  Bernard Lown

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  “How close we came to extinction, and it is forgotten now.” So begins Nobel Prize-winner Bernard Lown’s story of his fight against the nuclear symptom of what he calls “the disease of militarism.” It is still active and highly contagious, as witnessed by events in Iran, North Korea, Pakistan, and all too many other places. And it can only be stopped, as this extraordinary memoir vividly demonstrates, by concerned citizens working together.  In 1981, brimming with anxiety about the escalating nuclear confrontation with the Russians, Lown launched a USA-USSR antinuclear movement with Soviet cardiologist Evgeni Chazov: The International Physicians for the Prevention of Nuclear War (IPPNW). Over the next four years Lown and Chazov recruited more than 150,000 doctors worldwide to join their movement, held international conferences that included U. S. and Russian military leaders, met with numerous world political leaders, and appeared on television programs broadcast throughout the USSR and the U. S. In 1985, despite active opposition from the U. S. government and NATO, Lown and Chazov accepted the Nobel Peace Prize on behalf of IPPNW.  This dramatic story is told with a vibrancy of language that illuminates dramatic scenes such as Lown convincing King Hussein of Jordan to join the anti-nuclear struggle during a medical exam, the heart attack of a Russian journalist at an IPPNW press conference, and Lown’s face-to-face conversations with Gorbachev. Although this book is concerned with a potential clash of superpowers, Lown writes, “At the heart of these cascading events is a human narrative.”  “Historical amnesia is a prelude for repeated victimization,” Lown says. Prescription for Survival probes the past to help us understand what drove, and continues to drive, nuclear proliferation, and offers a blueprint showing how we can join together across national boundaries to end it.

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  Purple Cow - Transform Your...

  Seth Godin

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  In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?       Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.       Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.       You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.       Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

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  Master of Change - How to Excel...

  Brad Stulberg

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  A revelatory book on rethinking change and creating a rugged and flexible mindset amidst life's intensifying flux, from expert on sustainable excellence, coach, and bestselling author of The Practice of Groundedness. 
  From social disruptions like economic recessions, pandemics, and new technologies to individual disruptions like getting married, career transitions, and becoming a parent, we undergo change and transformation—both good and bad—regularly. Change is not the exception, it’s the rule. Yet we endlessly fight it, often viewing it as a threat to our stability and sense of self. 
  Master of Change flips this script on its head and offers a path for embracing and even growing from life’s constant instability. 
  Brad Stulberg, sustainable excellence expert, coach, and bestselling author of The Practice of Groundedness, offers a new model that describes change as an ongoing cycle of order, disorder, and reorder—yes, we return to stability, but that stability is somewhere new. Drawing on modern science, ancient wisdom, and daily practice, Stulberg offers concrete principles for developing a mindset called rugged flexibility, along with habits and practices to implement it. Along the way, Stulberg reveals:How to be in conversation with change instead of it happening to you.The importance of expectationsWhy cultivating a rugged yet flexible sense of self is key to a strong identity.How to take productive action during a challenge.The paradox of both making meaning and moving forward. 
  In the end, Stulberg reshapes our entire perception of change and shows us how to grow in its midst—ultimately helping us move forward better, stronger, and wiser than we were before. 
  Supplemental enhancement PDF accompanies the audiobook.

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  The Connector's Advantage - 7...

  Michelle Tillis Lederman

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  Are you already networking but all that effort is not translating into results? Does everyone seem to be getting further ahead even though you are just as smart? Are you looking for a new job or up for a promotion? Do you have great ideas but no one seems to be listening to them? If any of these situations resonate, this audiobook is for you!And even if you are already a Connector, this audiobook will help you take it up a level.Connectors think and act a certain way that makes things happen faster, easier, and often with a better result. This audiobook will explain:Why relationships and connecting are critical to your results, success, and even happiness.How Connectors have a way of thinking and acting that enables stronger relationships.How ANYONE can infuse these mindsets and behaviors into their interactions and see the impact.Michelle Tillis Lederman has curated connections and includes expert advice from over two dozen authors, coaches, and business owners including Marshall Goldsmith, Dorie Clark, Ivan Misner, Susan RoAnn and more.Regardless of your goal―a job, a promotion, new business, a referral―who you know and who knows you will lead to opportunities. It is the strength of your relationships that leads to your success.

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  Money Talks: The Beginners Guide...

  Juwan Rohan

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  Parents- 
  How many times have you heard something along the lines of “why isn’t personal finance taught in school?” Do you remember the last time you used the Pythagorean theorem? Yet, taxes are due every year. Crazy, right? 
  Instead of blaming the ancient and outdated school system, it’s important to ask “how can we get schools to teach personal finance.” Honestly, I think it starts with us…aka the person who was brave enough to pick up this book.  
  For whatever reason, money is a taboo topic so let’s make it less awkward and talk with friends, family, and strangers to increase awareness of financial literacy. It starts with simplicity, which is the exact reason this book is laid out in dialogue form. Sometimes the best way to learn is by a simple conversation.  
  Kids- 
  Are you tired of always asking your parents for candy at the store? What about buying the latest game for your phone? Well… you need money to do those things, but what if I can help you understand how to save, invest, and manage your money so that you can be able to afford what you want when you want. This book explores the conversation between two kids about money and business. By the end of this book, you will understand how money works and how you can achieve wealth in your future!

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  How to Begin - Start Doing...

  Michael Bungay Stanier

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  “Piercingly frank, funny, gorgeous, vulnerable, and ultimately really damn helpful.” — Julie Lythcott-Haims, New York Times bestselling author of How to Raise an AdultUnlock your greatness. Set a goal that matters to you—and to the worldWith The Coaching Habit, Michael Bungay Stanier penned the bestselling coaching book of the century. With The Advice Trap, he showed you how to tame your Advice Monster. Now, he’s here to help you reclaim your ambition and motivation to become your best self, driven with purpose and meaning.If you are ready to get unstuck, to figure out what you should do that matters, to unlock your best self, to take on a project that you know is yours—you need to know How to Begin.This is your practical guide to finding the focus and courage to set a Worthy Goal: one that lights you up, compels you to grow, and serves a bigger game by being thrilling, important and daunting.With humor, compassion, and laser-focused clarity, Bungay Stanier walks you through a tested process to:- find and refine your Worthy Goal to meets three integral criteria;- strengthen your Worthy Goal with three tests—and a single word that takes it from Good to Great;- get clear on your commitment;- build the resources to cross the threshold and begin;- how to travel in small steps to ensure that you progress;- find the four types of people you need to travel with—and the fifth you should consider;- and a good deal more.This book is for you if …You’re at the start of your adult life, and you’re fired up to live a life of meaning and impact.You’ve achieved things in your career, and it’s now time to “climb the second mountain” and think about legacy.You’re unhappy with how the world is working right now, and you want to change your part of it for the better.You’re a coach, and you want to support your clients to be great and do great things.You’re ambitious, but feel you’ve never been given full permission to find and strive for a Worthy Goal.It needs you to begin, and start doing something that matters.***“Of particular appeal for those of us who instinctively recoil from self-help woo-woo and just want to get on with doing Great Work that leaves the world a bit better than we found it.” — Courtney Hohne, Chief Storyteller for Moonshots, X (formerly Google X)“A friendly voice and a guiding hand” — Austin Kleon, New York Times bestselling author of Steal Like an Artist“Piercingly frank, funny, gorgeous, vulnerable, and ultimately really damn helpful.” — Julie Lythcott-Haims, New York Times bestselling author of How to Raise an Adult“Eminently practical, clever, delightful, and beautifully rendered––a non-fiction Where the Wild Things Are for adult dreamers and doers.” — Whitney Johnson, bestselling author of Smart Growth and Disrupt Yourself“I loved this book, and that's coming from a gal who's never been big on goals.” — Liz Wiseman, New York Times bestselling author of Impact Players and Multipliers“Powerful, magical and compelling. We don't need more time, we simply need to decide.” — Seth Godin, author, The Practice

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