Streampunks - YouTube and the Rebels Remaking Media

Robert Kyncl, Maany Peyvan

Summary

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. 
In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next. 
Sharing behind-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers. 
Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.

Available since: 09/05/2018.

Other books that might interest you

Conversations with Isaiah Berlin

Ramin Jahanbegloo

An illuminating and witty dialogue with one of the greatest intellectual figures of the twentieth century. Ramin Jahanbegloo's interview with Isaiah Berlin grew into a series of five conversations which offer an intimate view of Berlin and his ideas. They include discussions on pluralism and liberty as well as the thinkers and writers who influenced Berlin. This revised edition provided an excellent introduction to Berlin's thought. Ramin Jahanbegloo is an Iranian philosopher, who has taught in Europe and North America. In 2006 he was imprisoned for several months in Iran. He is currently teaching Political Philosophy at Toronto University. 'Though like Our Lord and Socrates he does not publish much, he thinks and says a great deal and has had an enormous influence on our times'. Maurice Bowra 'Berlin never talks down to the interviewer. Conversations here means the minds of the interviewed and interviewer meet on equal terms in language that is transparently clear, informed, witty and entertaining'. Stephen Spender 'He is wise without seeming pompous, witty without seeming trivial, affectionate without seeming sentimental'. Michael Ignatieff 'Isaiah Berlin... has for fifty years in this talkative and quarrelsome city (Oxford) been something special, admired by all and disliked by no-one... a benevolent super-don'. John Bayley http://berlin.wolf.ox.ac.uk/

Show book