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Summary

The array of social media can be very complex looking from the  outside -- a beeping, flashing, chattering din. But upon closer  inspection, social media and social networks respond to the same  needs that drive human beings; the need to connect with one another  in meaningful ways through conversation. Social change happens  through conversations, and the job of nonprofits is to organize  themselves in such ways as to catalyze and manage those  conversations and networks.    Network management includes, but isnt limited to, such  important tenets as providing multiple access points for supporters  to get into and out of organization, participating in conversations  about your cause rather than presenting strategic plans and  organizational charts, sharing rather than grabbing credit, and  leveraging social capital rather than owning and operating all of  the heavy organization machinery yourself. Organizations work from  the inside out; networks work from the outside in.  The Networked Nonprofit makes sense of the  existing mishmash of data, blogs and books about social media  in a connected world and social change and applies this  knowldege specifically to social change organizations. It  offers a set of guiding principles to help leaders navigate the  transition from top-down organizations to a networked approach.  Each chapter provides specific strategies for implementation and  "secrets to success" according to activists who have learned how to  use new social media effectively themselves.

Duration: about 6 hours (06:19:43)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics