Otros libros que te pueden interesar

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  Publicize your business

  Infinite Ideas

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  Are you sure that there are customers out there who should be doing business with you? And are you at a loss as to how to attract their attention? Are you frustrated when you see your rivals singing their own praises in the media? If you agree that publicity plays an essential role in business success but feel you would need an expensive PR specialist to raise your profile effectively, think again. In Publicize your business Mike Park reveals the tricks of the trade and explains how anybody can successfully publicize their own products and services to reach a host of potential new customers. This book will teach you: How promoting your uniqueness will make you a winner; how to identify your customers and communicate with them; how to improve your promotional punch; how to make yourself attractive to the media; how to get your message across cost effectively.

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  How Rust Belt City Youngstown...

  PBS NewsHour

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  Youngstown, Ohio is an upper-midwest city that has come to symbolize the nation’s distress of deindustrialization with high unemployment and crime rates. But after decades of decline, the city has plans to rebuild, remove blight and attract employers. On issues of poverty and opportunity in America, this is part of an ongoing series of reports called Chasing the Dream.

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  Catapulted - How Great Leaders...

  Dave Jennings

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  Reach beyond your own personal experience and knowledge and rise faster and farther with this “engaging and practical” leadership guide (Stephen R. Covey, author of The 7 Habits of Highly Effective People). Being an effective leader means making decisions. But many of those decisions may pertain to situations or information you aren’t be familiar with. What is a leader to do then?   You have to make choices about the future for yourself, your team, and your organization. You need to get your team aligned in the same direction while building key relationships both internally and externally. And, you have to do all this while you maintain your sanity among competing demands.   Leadership expert Dave Jennings doesn’t ask you to change your leadership skill set. He invites you to change your mind set about how you approach life when you are in over your head—sometimes way over your head.  Catapulted is a “great read” that will provide you with the tools to succeed in situations that go beyond your comfort zone. Get ready to fly (Gary Bowen, chief financial officer, OGIO International).  

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  Boom and Bust - A Global History...

  William Quinn, John D. Turner

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  Why do stock and housing markets sometimes experience amazing booms followed by massive busts and why is this happening more and more frequently? In order to answer these questions, William Quinn and John D. Turner take us on a riveting ride through the history of financial bubbles, visiting, among other places, Paris and London in 1720, Latin America in the 1820s, Melbourne in the 1880s, New York in the 1920s, Tokyo in the 1980s, Silicon Valley in the 1990s, and Shanghai in the 2000s. As they do so, they help us understand why bubbles happen, and why some have catastrophic economic, social, and political consequences while others have actually benefited society. They reveal that bubbles start when investors and speculators react to new technology or political initiatives, showing that our ability to predict future bubbles will ultimately come down to being able to predict these sparks.

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  The lncluders - The 7 Traits of...

  Colette A.M. Phillips

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  It's a simple fact that the people who make policy and oversee government, sports, business, and the arts and entertainment are most commonly white men. Another fact: We cannot achieve meaningful progress if we exclude the very people who have the power to make systemic change.This handbook is free of any attempts to shame, blame, or guilt leaders for the choices they made in the past or privileges they were born with. Instead, listeners will learn to view the work they do through a racial equity lens so they can easily and immediately begin making changes.In The Includers, Colette Phillips explores the core qualities that inclusive leaders share: character, cultural intelligence, connections, communications, collaboration, courage, and commitment. With humor and poignancy, and backed by research, Phillips shares stories of real Includers: the CEOs, politicians, and public figures—all white male allies—she's admired, known, and, in some cases, counseled.For leaders who are ready to do their part, this eye-opening guide offers practical, actionable insights from allies and advocates who are willing to listen, learn, and "lead from behind" to create sustainable systemic change.

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  Marketing: A Love Story - How to...

  Bernadette Jiwa

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  One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then? ©2014 Bernadette Jiwa (P)2016 Gildan Media LLC

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