Otros libros que te pueden interesar

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  Hardball Negotiation - All the...

  Zane Rozzi

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  In this book, we'll discuss all of the best hardball negotiation tactics; both how to use them, and also how to defend yourself against them. You'll learn how to press the other party hard for the best possible deal, while also defending yourself from being taken advantage of. 
  While some negotiation tactics use strength, the most effective tactics use intelligence, strategy, and finesse. Here's why: The most crucial skill for you to have - as a negotiator - is the ability to make the other party feel they've won the negotiation and obtained a great outcome - even if, when dividing up the pie, you've secured most of the pie for yourself. You want the other party to be willing to do business with you again in the future, and also to give you great reviews, references, and referrals. 
  To accomplish the objectives above, you'll learn negotiation tactics that combine timeless relationship building skills, scientifically proven principles of influence and persuasion, and the best strategies from The Art of War by Sun Tzu - the classic 2,000-year-old Chinese military strategy book. You'll ensure the other party feels they've been treated fairly and obtained a great outcome, even if, when dividing up the pie, you've secured most of the pie for yourself. 
  The truth is, all that's necessary to get the results you want is for you to do a few basic fundamentals really well. Doing the basic fundamentals really well is always the fastest, easiest, and most effective way to get excellent results. Don't waste time on trendy advice that quickly fizzles out. Instead, learn timeless fundamentals that will always be relevant. 
  You'll be able to start applying what you've learned immediately after you've finished reading this book by using the example procedures, responses, strategies, behaviors, and action steps. It works; and it will work for you. Read this book, apply the information, and see for yourself.

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  12 Secrets to a Millionaire Mindset

  Edgar Díaz

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  Are you ready to take charge of your financial future? This audiobook is your ultimate guide to transforming your relationship with money and building a strong financial mindset that will propel you toward success. With practical advice and an accessible approach, you’ll learn how to effectively manage your finances, optimize your income, and make smart decisions that bring you closer to your goals. 
  Inside, you’ll discover key strategies for organizing your personal finances, creating an effective budget, and saving intelligently. But this audiobook goes beyond numbers—it also explores how to cultivate an abundance mindset, overcome limiting beliefs about money, and maximize your resources to generate lasting prosperity. 
  This audiobook will equip you with the tools to:Manage your money wisely and make financial decisions that deliver results.Develop a growth-focused mindset that empowers you to pursue your dreams without fear of failure.Overcome financial obstacles like debt and lack of savings, and take concrete steps toward financial independence. 
  If you're ready to turn your financial life around and start living with more security, freedom, and abundance, this audiobook is for you. Take control of your financial future today!

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  Your Guide To Negotiating The...

  Nathaniel Hart

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  Are you ready to take control of your financial future and achieve pay equity? This book is your comprehensive guide to mastering the art of salary negotiation, empowering you to confidently advocate for the compensation you deserve.  
  Whether you're a recent graduate, a seasoned professional, or somewhere in between, understanding how to effectively negotiate your salary is crucial for career advancement and financial well-being. The information presented here is not just about securing a higher starting salary; it's about creating lasting impact on your long-term earning potential. 
  We will delve into the often-overlooked aspects of compensation, such as benefits, bonuses, and stock options, enabling you to evaluate complete compensation packages and make informed decisions. 
  This book equips you with practical strategies and tools to conduct thorough market research, understand your worth, and build a strong case for your value. 
  We'll explore techniques for effective communication, handling objections, and navigating challenging conversations with grace and professionalism. Addressing the unique challenges faced by women and underrepresented groups, we will actively promote equitable outcomes and advocate for fairness. 
  We’ll cover practical frameworks, real-world examples, and actionable steps, helping you develop the skills and confidence needed to achieve pay equity. 
  This isn't simply a negotiation guide; it’s your personal toolkit for building a thriving and rewarding career. 
  Let’s embark on this journey together. Prepare to unlock your earning potential and create a brighter financial future for yourself.

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  Writing Presenting and...

  Harvard Business Review

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  Communication is key. 
   
   
   
  Effective communication is essential to standing out at work and excelling in your career. But when it comes to making a convincing point in a meeting, crafting the perfect email, or nailing a presentation, there's a lot to navigate. What kind of language do you use with a varied audience? Which channel is best for which message? How much do body language and Zoom backgrounds matter? And what should you not say? 
   
   
   
  Writing, Presenting, and Communicating with Confidence is filled with practical advice from HBR experts that can help you answer questions such as: How can I prepare for the most difficult conversations? What can I do to improve my writing? What strategies can I use to overcome my anxiety about public speaking? How can I boost my presence and influence through persuasive communication? 
   
   
   
  Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

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  Propaganda

  Edward Bernay

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  "Propaganda" by Edward Bernays, published in 1928, is a groundbreaking exploration of the powerful influence of propaganda on public opinion and behavior. Bernays, often hailed as the "father of public relations," delves deeply into the techniques and strategies used by various entities—governments, corporations, and interest groups—to manipulate and guide the masses. Drawing from his extensive experience in the field, Bernays provides a comprehensive analysis of how propaganda operates, highlighting its essential role in shaping societal norms and beliefs.Bernays argues that propaganda is a crucial tool in a democratic society, necessary for maintaining social order and stability by guiding public opinion in a constructive direction. He outlines the various methods used to craft persuasive messages, such as appealing to emotions, creating symbols, and leveraging media channels to disseminate information. Through vivid examples and case studies, Bernays illustrates how these techniques have been effectively employed to influence public perception and achieve specific goals.The book also addresses the ethical implications of propaganda, emphasizing the responsibility of those who wield its power. Bernays advocates for transparency and ethical considerations in the use of propaganda, warning against its potential misuse for manipulative or harmful purposes. He underscores the importance of understanding propaganda's impact on society and calls for a more informed and critical public."Propaganda" remains a seminal work in the fields of public relations and communication studies, providing timeless insights into the mechanics of persuasion and the role of media in shaping reality. Bernays' exploration of the interplay between information, power, and public opinion continues to be highly relevant in today's media-saturated environment, making "Propaganda" an essential read for anyone interested in the dynamics of influence and the ethical considerations of communication practices.

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  Lead Well - 10 Steps to...

  Ken Falke

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  Leadership | (verb) | lead·er·ship: Helping others arrive at an end result they could not achieve on their own.Whether you’ve led for years or are new to the role, being a leader is a responsibility that doesn’t come with instructions. Many leadership books focus strictly on tips for the business world. Others offer analysis but lack strategy, while most are confounding and complicated. To be a leader in today’s world, whether in your personal or professional life, you need a simple philosophy—one with proven results. In Lead Well, leadership consultant and serial entrepreneur Ken Falke introduces you to the ten principles you need to become an impactful leader. With tactics that are easy to understand and even easier to implement, this book is packed with Ken’s insight from more than four decades in business, nonprofit, and military leadership. You’ll learn how to be the best version of yourself before inspiring others to contribute ideas and accomplish goals. Good leaders know that character and morals matter as much as profit and loss. Lead Well is your practical guide for understanding the leader within and becoming the person you need and want to be.

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