The Empathy Map - Unlocking Deep Customer Understanding
Publishing Oxford Business
Editorial: Oxford Publishing
Sinopsis
THE EMPATHY MAP UNLOCKING DEEP CUSTOMER UNDERSTANDING (MARKETING & BRANDING) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Challenge Of Organization-Centric Thinking Building Business Models On Customer Insights Introducing The Empathy Map: A Simple Customer Profiler Getting Started: Profiling Your Customer Segment What Does She See? Exploring The Customer's Environment What Does She Hear? Influences From The Customer's World What Does She Think And Feel? Uncovering Inner Thoughts And Aspirations What Does She Say And Do? Observing Public Attitudes And Behaviors Understanding Customer Pain: Fears, Frustrations, And Obstacles Discovering Customer Gain: Wants, Needs, And Measures Of Success Empathy In Action: Understanding B2b Customers From Empathy To Value Propositions: Solving Real Customer Problems Empathy-Driven Ideation: Generating New Business Model Ideas Visualizing And Storytelling Customer-Centric Models Prototyping With Empathy: Testing Customer-Focused Solutions
Disponible desde: 27/08/2025.
Longitud de impresión: 44 páginas.
