The Blue Ocean Idea Index - A Test For Commercial Success
Publishing Oxford Business
Editora: Oxford Publishing
Sinopse
THE BLUE OCEAN IDEA INDEX A TEST FOR COMMERCIAL SUCCESS (STRATEGY & INNOVATION) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Imperative Of Blue Ocean Strategy In A Red Ocean World The Blue Ocean Idea Index: A Holistic Framework For Strategic Success Defining Exceptional Buyer Utility: Beyond Novelty And Technology Mapping The Buyer Experience: Identifying Pain Points Leveraging The Six Utility Levers For Value Innovation Strategic Pricing: Capturing The Mass Of Buyers The Price Corridor Of The Target Mass Target Costing: Ensuring Profitability At A Strategic Price Levers For Cost Innovation: Streamlining, Partnering, And Pricing Models Anticipating And Overcoming Adoption Hurdles Building Execution Into Strategy: The Power Of Fair Process Aligning Value, Profit, And People Propositions Avoiding Red Ocean Traps: Correcting Common Misconceptions The Dynamic Process Of Blue Ocean Renewal Continuous Value Innovation: The Future Of Blue Ocean Strategy
Disponível desde: 27/08/2025.
Comprimento de impressão: 43 páginas.
