How To Create An Idea That Spreads - Fueling Word-Of-Mouth Epidemics
Publishing Oxford Business
Editora: Oxford Publishing
Sinopse
HOW TO CREATE AN IDEA THAT SPREADS FUELING WORD-OF-MOUTH EPIDEMICS (MARKETING & BRANDING) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The End Of Old Marketing Rules Introducing The Purple Cow – The Essence Of Remarkable The Power Of Ideas That Spread Targeting The "Sneezers": The Key To Viral Growth Design As Marketing: Building Remarkability In Embracing The Fringe: The Power Of Niches The Courage To Be Different: Overcoming Fear The Anti-Compromise Product: Extreme Attributes Win Measuring The Cow: Iteration And Optimization The Sneezer's Script: Crafting A Shareable Message Solving Customer Problems: Selling What They're Already Buying Learning From The "Cheaters": Companies That Break The Rules Milking The Cow: Profiting From Remarkability The Magic Cycle Of The Cow: Continuous Reinvention Your Remarkable Journey: Personal And Professional Purple Cows
Disponível desde: 27/08/2025.
Comprimento de impressão: 43 páginas.
