Categorizing Potential Buyers - The Three Noncustomer Segments
Publishing Oxford Business
Editorial: Oxford Publishing
Sinopsis
CATEGORIZING POTENTIAL BUYERS THE THREE NONCUSTOMER SEGMENTS (STRATEGY & INNOVATION) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Red Ocean's Bleeding Edge: Why Competition Is Insufficient The Blue Ocean Promise: Creating Uncontested Market Space Shifting Focus: The Untapped Power Of Noncustomers Introducing The Landscape: The Three Tiers Of Noncustomers Tier One: "Soon-To-Be" Noncustomers – On The Edge Of Your Market Tier Two: "Refusing" Noncustomers – Consciously Choosing Against You Tier Three: "Unexplored" Noncustomers – Beyond Conventional Boundaries The Power Of Commonalities: Desegmenting For Mass Appeal The Strategy Canvas: Mapping Your Path From Red To Blue (Noncustomer View) The Four Actions Framework: Sculpting Value For Noncustomers Six Paths To Reconstruct Market Boundaries: A Noncustomer Journey The Right Sequence (Utility, Price, Cost, Adoption): Ensuring Noncustomer Conversion Target Costing And Pricing Innovation: Profiting From New Demand Overcoming Organizational Hurdles: Mobilizing For The Noncustomer Frontier Continuous Renewal: Institutionalizing Noncustomer-Driven Growth And Avoiding Red Ocean Traps
