Real Metrics Versus Vanity Metrics - Identifying Data That Drives Action Over Metrics That Mislead
Publishing Cambridge Review
Editorial: Cambridge Review Publishing
Sinopsis
REAL METRICS VERSUS VANITY METRICS IDENTIFYING DATA THAT DRIVES ACTION OVER METRICS THAT MISLEAD (ANALYTICS & DATA) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Entrepreneur's Delusion: Why We Lie To Ourselves Defining Your Scorecard: What Makes A Good Metric? The Pitfall Of False Impressions: Understanding Vanity Metrics Eight Common Vanity Metrics To Avoid At All Costs Beyond The Obvious: Qualitative Vs. Quantitative Insights Illuminating The Unknowns: Exploratory Vs. Reporting Metrics Predicting The Future: Leading Vs. Lagging Indicators Uncovering True Influence: Correlated Vs. Causal Metrics The Discipline Of Focus: Introducing The One Metric That Matters (Omtm) Setting Your Targets: Drawing Lines In The Sand Iterating To Success: The Build-Measure-Learn Cycle And Lean Analytics Analytics In Action: Segmentation, Cohorts, And A/B Testing Your Business Model Dictates Your Metrics: An Overview Evolving Metrics: Adapting To Your Startup's Stage Of Growth From Insight To Action: Avoiding Data Traps And Cultivating A Data-Informed Mindset
