Otros libros que te pueden interesar

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  Charging Ahead - GM Mary Barra...

  David Welch

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  Mary Barra’s quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary’s toughness in moving forward despite the overwhelming obstacles in her path. 
  A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM’s attempt to lead those transitions is as important as it is dramatic. 
  Equally compelling is the story of GM’s CEO, Mary Barra, who against all odds took the reins at GM in 2014. Since that time, she has attempted to reinvent a century-old company and equip it for the biggest change in transportation since the internal combustion engine replaced the horse. In the process, she has been ripping out GM traditions by the roots—and taking flak from all sides. Her plan is to make GM—the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup—purely electric and clean by 2035.   
  She may not be as wealthy as Jeff Bezos, as brash as Elon Musk, or as powerful as Mark Zuckerberg, but Mary Barra is just as important as any of them. And as one of the most powerful female executives in the world, she is overdue for an in-depth look at her forward-thinking vision, her approach to leadership, and her accomplishments against the odds.

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  The Ecosystem Economy - How to...

  Miklos Gabor Dietz, Venkat Atluri

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  In The Ecosystem Economy, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you'll explore how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market. 
   
   
   
  You'll also find: explanations of why it's so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain); how the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy; and a comprehensive ecosystem playbook that can be applied to firms of any size and in any sector. 
   
   
   
  As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. The Ecosystem Economy is your personal roadmap to navigating that new world. It's ideal for managers and other business leaders seeking fresh new strategies and practical approaches for markets that bear little resemblance to the ones that came before.

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  The Human Advantage - Unlock the...

  Jodie Brooks

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  The Human Advantage challenges one of today’s most dangerous business myths: that technology alone will take your organization to the top. The real competitive edge — the one your competitors can’t copy — lies in your ability to unleash human potential. 
  This insightful and practical book shows leaders how to cultivate that edge by mastering the three pillars of people-driven success: motivation, engagement, and coaching. Drawing on cutting-edge research and inspiring real-world case studies, it reveals exactly how to build a culture where individuals feel empowered, connected, and capable of doing their best work. 
  Inside, you’ll learn: 
  ·       The neuroscience behind human motivation — and how to spark it in any role 
  ·       Why disengagement silently destroys results, and how to turn employees into passionate ambassadors 
  ·       Coaching tools and mindsets used by world-class leaders to unlock hidden talent 
  ·       How to build loyalty and performance in a workplace transformed by remote and hybrid realities 
  ·       Step-by-step strategies for building teams that are resilient, innovative, and future-ready 
  Practical, persuasive, and deeply human, The Human Advantage is a call to action for every leader who knows that when people thrive, business thrives too. If you’re ready to build an organization where people don’t just show up — they show up on fire with purpose and commitment — this book is your blueprint for sustainable, transformational success. 
   

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  How to be Second - Being Second...

  Nathan Young, David Hartman Ph.D

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  Chief Operating Officer. Chief of Staff. General Manager. Second in Command. The job title can vary. But there is something that unifies these roles when you see them performed well. It’s a particular kind of person with a particular kind of wiring, and a particular kind of person whose strengths are amplified when working in a leadership duo.  
  Who is this person, you might ask? They’re called Seconds. And this book is dedicated to them.  
  In How to be Second, Nathan Young and David Hartman explore all sorts of questions about Seconds: Who is a Second? How do you know if you’re a Second? What are some strengths and challenges of Seconds? Why does my organization need a Second (or multiple Seconds)? How do I best work with or for a Second? How do I hire a great Second?  
  Seconds, at their core, are valuable leaders. But their leadership shows up best and is activated by working for another leader.  
  If you are a Second, a person who might need a Second, or if you're neither... leadership won't look the same to you after reading this book.

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  Social Media Marketing 2020 - A...

  Lucas Taylor

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  Build Your Brand and Become a Social Media Influencer With This Expert Guide! 
  Do you want your content to go viral? 
  Are you ready to build your brand for 2020? 
  SOCIAL MEDIA MARKETING IS HERE TO STAY! PROMOTE YOUR BUSINESS LIKE A PRO AND WIN NEW CUSTOMERS IN 2020! 
  In this day and age, if you have a business, chances are you also have an online presence. Traditional forms of marketing such as billboards and newspaper ads still exist, but they are rather insignificant compared to the reach of social media marketing. Almost every business, big and small, has a social media presence. Some companies rely entirely on their social media strategies to bring new customers and increase revenue! 
  When we talk about SMM, we are talking about a two-way street. Whether you’re using Facebook, Instagram or Youtube to promote your business, you’re doing it together with your customers. They can help you grow, or they can stop you in your tracks. It’s super important to build a loyal base of customers, and this is achieved by building a strong brand. Everyone responds to authenticity! 
  This book will tell teach you all about: Social Media Marketing, truth and liesMaking a great SMM strategyAvoiding mistakes on social mediaStrategies for creating viral videosInner workings of Instagram algorithmsFacebook campaigns that bring real followers! 
  Maybe you’re overwhelmed by the sheer number of social media channels? You don’t know where to start or where to focus your attention? No worries! This book is the ultimate guide on social media marketing in 2020, and it will teach you all you need to know to boost your brand and increase your revenue!

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  Email Etiquette: 7 Easy Steps to...

  Lawrence Finnegan

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  Have you ever struggled with making emails deliver a powerful punch? If you already create punchy emails, you can make them deliver an even mightier blow. From novice to master, this guide has lessons and tips you can begin applying to your life right away. Don’t waste another second feeling your messages are when there’s a potent tool of electronic communication right in your hands. You will become an unstoppable dynamo of multimedia communication once you are through with these 7 EASY STEPS. 
    
  YOU’LL LEARN: 
  ·     What carries over from the days of pen and paper, what is different; how to use the best of both worlds. 
  ·     Controlling your emotions and when to put them into a message; the importance of cooling off and when to stay heated. 
  ·     How to use use friendly, casual emails to practice your skills; closer relationships with your loved ones is one heck of a fringe benefit. 
  ·     Formal, business and professional emails require a little bit extra and a little less; how to communicate like a boss. 
  ·     Tips, tricks, and other time-saving habits of professionals the world over; email is decades old, and time has always been precious. 
  ·     Far from being isolated, remote workers can collaborate like never before; use the tools of the modern age to bridge the gap between distant workers. 
  ·     Beyond office emails, conference calls, and video chats are the whole wide world of digital media. 
  ·     And so much more! 
    
  No other guide is going to break down the whys behind the hows, and the content is designed to be a toolbox, offering solutions to problems and applications of software you may never have thought of. 
  Let’s get started!

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