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Summary

How we, consumers, responded to the 2008 recession and continue to  respond to its aftermath is the crux of much speculation. Will we  remain "frugal" or will we go back to our spending ways? What about  this economic crisis has changed the way we live and how will it  affect America's future?   After decades of unfettered indulgence, Americans are spent. We  over-consumed--financed with debt--which has overleveraged our  country and erased 13 trillion of consumer wealth and nearly 45% in  America's equities and housing values. In the process, we have  decimated trust in our financial system, government, and business.  In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young  how  we are moving from mindless to mindful consumption; and how we are  opting for better goods and services, rather than just "more." As a  consequence, companies are presented with an extraordinary  opportunity to revolutionize their models to reconnect with the  new, unwound consumer. Businesses that adapt to these new consumer  behaviors will drive business that scale reputation, not debt, and  that will expand profit margins by delivering both "value" and  "values."  Through insight, social data, and in depth  observation, SPEND SHIFT analyzes the changing American  consumer psyche, documents the five shifting values and consumer  behaviors that are remaking America, and explains what it means to  businesses and leaders. This will be a must-read for anyone  interested in how consumerism is changing and how to understand and  connect with consumer during and after the recession.

Duration: about 9 hours (08:59:17)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics