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Summary

The stagnant economic growth  of today has held businesses back from making the investments  needed to incite a revenue revolution.  Volatile financial  markets, lingering high unemployment and a sense of business  uncertainty are holding back the global  economy.   Revenue Disruption shows  companies how to ignite an economic  rebirth with a much broader business impact.  The predominant sales and  marketing model employed by businesses the world over is, at best,  obsolete.  At worst,  its totally dysfunctional.  Businesses should start  over with a completely new operating methodology based on a sales  and marketing approach that recognizes the global technological,  cultural, and media changes that have forever transformed the  buying and selling process.  This revenue  dysfunction would be problematic enough if it only caused  some companies to lag in terms of sales and marketing  efficiency.  The  dysfunctional state of todays corporate revenue creation  model results each year in businesses losing trillions of dollars  of top-line growth opportunities.  Revenue Disruption examines the causes and consequences of  these problems, and recommends real-world solutions to fix  them.  The book lays  out a detailed roadmap with which business people and companies can  fundamentally transform their sales and marketing performance and  win the 21st century revenue  battle.

Duration: about 6 hours (05:58:48)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics