Otros libros que te pueden interesar

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  The Villager - How Africans...

  Feyi Olubodun

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  The Villager is essential reading for brand owners wishing to conquer new markets.
  When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing?
  He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi's view, the African consumer begins his life's journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.
  In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

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  What Great Salespeople Do - The...

  Michael T. Bosworth, Ben Zoldan

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  Build better relationships and Sell More Effectively With a Powerful SALES STORY
  
   
  “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers-purely a left brain exercise, which turns buyers off. This book explains a better way.” 
  
  -John Burke, Group Vice President, Oracle Corporation
  
   
  “Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.” 
  
  -Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
  
   
  “Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.” 
  
  -Gerhard Gschwandtner, publisher of Selling Power
  
   
  “This book breaks the paradigm. It really works miracles!” 
  
  -David R. Hibbard, President, Dialexis Inc™
  
   
  “What Great Salespeople Do humanizes the sales process.” 
  
  -Kevin Popovic, founder, Ideahaus®
  
   
  “Mike and Ben have translated what therapists have known for years into a business solution-utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.” 
  
  -Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC
  
   
  About the Book:
  
   
  This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
  
   
  Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.
  
   
  The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework-helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to:
  
   Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged
  
  Use the power of story to influence buyers to change
  
  Make your ideas, beliefs, and experiences “storiable” using a proven story structure
  
  Build a personal inventory of stories to use throughout your sales cycle
  
  Tell your stories with authenticity and real passion
  
  Use empathic listening to get others to reveal themselves
  
  Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers
  
  
  
   
  Breakthroughs in neuroscience have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.

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  The Performance Curve - Maximize...

  Laura Watkins, Vanessa Dietzel

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  Many of us are striving to reach our full potential at work and beyond—to achieve our goals, rise to challenges, and connect well with others. But how can we actively develop our performance, while also taking care of our well-being and life satisfaction? The Performance Curve is a bold new holistic guide that effectively tackles this challenge, providing practical insights into how you can develop and sustain a productive and fulfilling life.Crucially, this book explores not only how you can improve individual performance, but also how to build relationships and environments that bring out the best in others. By interweaving the individual and the collective, this unique approach produces the most effective and sustainable results across the board.The Performance Curve is a powerful combination of neuroscience, psychological research, and practical guidance. These concepts are then brought to life through the stories of remarkable individuals from different sectors, including business, the arts, academia, and non-for-profits. Laura Watkins and Vanessa Dietzel draw upon their vast experience and research as consultants and leadership coaches to deliver a groundbreaking guide to enhancing your performance in your life and career.

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  Summary of Jab Jab Jab Right...

  Abbey Beathan

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  Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk - Book Summary - Abbey Beathan 
  (Disclaimer: This is NOT the original book. 
  Learn how to connect with your customers and beat the competition. 
  Bestselling author and social media expert Gary Vaynerchuk comes back again to introduce you to the world of social media marketing and what's the best approach to it. In order to beat the competition, you must use social media platforms or you'll be invisible to your customers. But how do we use this tool in the best way? How can we create a stronger bond with our clients and knock out the competition? Vaynerchuk through years of experience and blood, sweat and tears has finally come up with the answer. 
  (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) 
  Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Gary Vaynerchuk. 
  In Jab, Jab, Jab, Right Hook Vaynerchuk shows how the majority of companies are doing it wrong. He shows us the importance of context and why it's more important than ever. You are also going to learn how to perfectly adapt your content into the most important social media platforms of the time which are: Tumblr, Pinterest, Facebook, Twitter and Instagram. There is much to find out and little time to do it! Get the upper hand on your competition before they take the first step. 
  Gary Vaynerchuk will change your point of view regarding social media and teach you how to use their numerous features to your favor.

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  Happily Insured - Your Guide to...

  Kapil Mehta

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  The only book on insurance you'll ever need! 
   
  We face risks without realising their enormity - death, accidents, ill-health, burglaries, earthquakes, riots, fires and storms. Additional risks, such as the Coronavirus, come about with alarming irregularity to disrupt our lives. Look around and you will see many examples of the deep impact these risks can have. A wage earner's premature death can put paid to their children's education; Chemotherapy can eat up your life's savings; an illness when overseas can leave you confused about how to get treated; heavy rains can flood your home; and an accident can cause litigation.  
  Happily Insured provides an easy-to-understand, thoughtful approach to addressing those. The book is comprehensive, covering all your insurance needs (including those that you never imagined); practical and easy to understand. Insuring yourself carefully will give you the security and confidence needed to face the future. The confidence which is the secret to a happily insured life.   
  Happily Insured is a must-read for anyone looking to secure their financial future through comprehensive insurance coverage. 
  With practical advice and easy-to-understand explanations, this book is the perfect guide to protect you and your loved ones from life's unexpected events. 
  HarperCollins 2024

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  Essays on Economics and Economists

  R. H. Coase

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  Reflections on two centuries of economic history from a Nobel Prize winner in the field: “An accessible collection by a renowned economist.”—Library Journal   How do economists decide what questions to address and how to choose their theories? How do they tackle the problems of the economic system and give advice on public policy? With these broad questions, Nobel laureate R. H. Coase, widely recognized for his seminal work on transaction costs, reflects on some of the most fundamental concerns of economists over the past two centuries.   In fifteen essays, Coase evaluates the contributions of a number of outstanding figures, including Adam Smith, Alfred Marshall, Arnold Plant, Duncan Black, and George Stigler, as well as economists at the London School of Economics in the 1930s.   “Are you looking for a book by an economist who can really write and has insight after insight on free markets vs. government regulation? Would you like it even better if you could get some good laughs from his clever way of putting things? Then Ronald H. Coase’s Essays on Economics and Economists is the book for you.”—Reason

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