Otros libros que te pueden interesar

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  AI Content Explosion The: How...

  Hugh Line

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  In the future, artificial intelligence will create virtually all of the content we consume. This book reviews how AI is already helping create written content, images, video, and music. It then explains how AI will be a valuable tool for content creators in the short-term. Finally, it discusses the risks and benefits of AI-created content.

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  The Revelation Conversation -...

  Steve Curtin

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  Discover a breakthrough way to link employees' daily job duties to the organization's purpose, and watch employee engagement, productivity, and customer satisfaction soar! 
   
   
  Leaders and managers-especially those with customer-facing employees-want engaged, positive employees who are filled with purpose. The problem is they falsely assume that simply regurgitating the corporate mission statement at meetings and performance reviews is enough, that employees will make the connection between those high ideals and their daily tasks. But most of the time, they don't. Instead, they give lip service to purpose, and initiatives go nowhere. 
   
  The solution is the Revelation Conversation. In these one-on-one meetings, executives work with employees to take those words off the wall and into their day-to-day work lives. Revelation Conversations make purpose tangible, help employees see how the sometimes mundane functions they carry out not only connect to an inspiring collective purpose but can reflect their personal goals and aspirations as well. 
   
  Steve Curtin shows how leaders at all levels and in any industry can conduct energizing, motivating Revelation Conversations with their direct reports. When purpose becomes personal, the result is greater enthusiasm, creativity, and satisfaction for employees and leaders alike.

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  Inc Yourself - How to Profit by...

  Judith H. McQuown

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  More than two decades ago, when former Wall Street portfolio analyst Judith H. McQuown first sat down to write the inaugural edition of Inc. Yourself, the incorporation of a small company was a fairly simple procedure undertaken by relatively few refugees from the then-burgeoning safe haven of big-time corporate America. But while the appeal and the underlying need for striking out on one's own have increased markedly in the interim, the continual passage of major tax-law changes has ensured that incorporation is no longer such an uncomplicated process.  Accordingly, in her bestselling primer, McQuown outlines the core information necessary to turn any enterprise into a separate legal entity replete with all of the rights, privileges, and liabilities that such a move entails. But she also updates those suggestions for today's small businesses whenever appropriate, and bolsters them with important details on newly available options for pension plans, organizing the venture, and sheltering its income from taxation.

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  Going on Offense - A Leader’s...

  Benham Tabrizi

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  How do the most innovative and agile companies develop a winning mindset that runs throughout the entire organization?  
  Going on Offense is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and consumers and interviews with several dozen current and former employees of most of the 26 firms. 
  Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their struggles. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers a practical playbook for companies and individuals looking to transform into a winning mindset. 
  Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

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  Positioning - The Battle For...

  Jack Trout, Al Reis

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  The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market—and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one. 
   
   
   
  Positioning also shows you how to use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your position to its best advantage; choose the best name for your product; determine when—and why—less is more; and analyze recent trends that affect your positioning. 
   
   
   
  Ries and Trout provide valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments since its original publication, Positioning is a must-listen for anyone in business today.

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  The Real Estate Rehab Investing...

  Paul Esajian

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  This book teaches, shares, and outlines how anyone can get into  flipping and rehabbing residential real estate. Residential real  estate is the most resilient sector of the real estate industry and  the easiest sector for everyday people to enter in with no  experience and no money and make the equivalent to their annual  salary on one deal. The book offers tips on    How to estimate repairs in 15 minutes or less  How to use other peoples money to buy  How to learn the contractor Marketing and Interview system to  get A+ contractors at wholesale pricing, saving you 30-50% on every  quote youll ever get.  How to analyze comparable properties to price your property to  sell  How to keep more of the money you make using the IRS guidelines  and rules    The book focuses on learning and leveraging the principals of  rehabbing and real estate so you DO NOT do the work yourself.

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