Outros livros que poderiam interessá-lo

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  Driven - How Human Nature Shapes...

  Paul R. Lawrence, Nitin Nohria

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  In this highly provocative book, two Harvard Business School  professors synthesize 200 years of thought from the biological and  social sciences to formulate a new theory of human nature.  Comparable to Daniel Goleman's Emotional Intelligence,  Lawrence and Nohria's work examines the four drives that influence  the choices people make. These innate and often conflicting drives  are the drive to acquire, the drive to bond, the drive to learn and  the drive to defend.    The authors have studied the way people behave in the most  fascinating setting of human behavior: the workplace. They have  considerable training in all the human behavioral sciences and  choose the best each has to offer while avoiding entrenched biases.  As a result, they have started to bridge the gap between the latest  findings from evolutionary biology and insights about humanity  derived from the social sciences. In doing so, they have in essence  laid a foundation for a unified understanding of human behavior.     Not only does this book illuminate the mystery of human behavior,  it also predicts that just as advances in information technology  spurred the new economy at the end of the 20th Century, the current  advances being made in biology will be the key to understanding  humans and organizations in the 21st.

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  Forged in War - How a Century of...

  R. David Lankes

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  Many of what we think of as Information Age tools and media—computers, cell phones, the Internet, encryption, and more—evolved directly out of modern warfare. These tools started with World War I, accelerated through World War II and the Cold War, and now play a center role in both declared and non-declared conflicts like election interference and cyberbattles.We buy phones and smart speakers because they are new and unlock great potential. Voice assistants like Siri and Alexa help us do our work and answer that one piece of trivia that bugs us. Yet these devices are data gatherers. They collect, repackage, and monetize our questions, purchases, photographs, web surfing to form a data industry now larger than the oil industry.Well over 100 years ago the data industry put in place a business model that trades our attention for news and entertainment. That model has evolved into a complex art and science of message targeting and content ownership that has splintered communities while simultaneously concentrating media ownership to a few massive corporations. Forged in War takes a critical look at the systems we use and how we ended up in a society that values data over personal liberty and commerce over the public good.

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  The Breakthrough Challenge - 10...

  Richard Branson, John Elkington,...

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  Businesses today need to balance the pursuit of profit with the  needs of growing numbers of people on a planet under pressure.  While sustainability programs, government action, and nonprofits  are all parts of the solution, a growing contingent of  forward-looking leaders recognizes the real challenge: a  fundamental shift in the nature of commerce. CEOs and other leaders  must focus the practice of business on social, environmental, and  economic benefitnot only because it will make the world a  better place, but because it will ensure lasting profitability and  success in the business climate of tomorrow.  The Breakthrough Challenge is an inspiring call-to-action  and guide for this transformation, based on the work of the B Team,  a major initiative uniting leaders in sustainability. As founding  members of the B Team, John Elkington and Jochen Zeitz map out  their agenda for change. The most important goal for businesses  must be redefining the bottom line to account for true long-term  costs throughout the supply chain. To achieve this, leaders must  rethink everything: what counts on balance sheets, how to incentive  performance, who does what in the C-suite, and even what inspires  us. The Breakthrough Challenge draws on over 100 exclusive  interviews to show this shift in action, sharing the pioneering  work of leaders such as Paul Polman, CEO of Unilever; Arianna  Huffington, founder and CEO of The Huffington Post; Peter  Brabeck-Letmathe, chairman of the Nestle Group; Linda Fisher,  pioneering Chief Sustainability Officer at DuPont; among many  others.    Change-as-usual strategies are not enough to move business from  breakdowns to breakthroughs. The Breakthrough Challenge  shows leaders how to achieve a true transformation and refocus the  definition of profitability on the lasting wellbeing of people and  planetfor the lasting success of their business.

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  A Nation of Small Shareholders -...

  Janice M. Traflet

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  The little-known story of Wall Street’s effort to court individual investors during the Cold War in order to build a bulwark against communism. 
   
  Immediately after the frightening Great Crash of 1929, many Americans swore they would never—or never again—become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring Twenties. A Nation of Small Shareholders explores how marketers at the New York Stock Exchange during the mid-twentieth century deliberately cultivated new individual shareholders. 
   
  Janice M. Traflet examines the energy with which NYSE leaders tried to expand the country’s retail investor base, particularly as the Cold War emerged and then intensified. From the early 1950s until the 1970s, Exchange executives engaged in an ambitious and sometimes controversial marketing program known as “Own Your Share of America,” which aimed to broaden the country’s shareholder base. The architects of the marketing program ardently believed that widespread share ownership would strengthen “democratic capitalism”—which, in turn, would serve as an effective barrier to the potential allure of communism here in the United States. 
   
  Based on extensive primary source research, A Nation of Small Shareholders illustrates the missionary zeal with which Big Board leaders during the Cold War endeavored to convince factions within the Exchange, as well as the public, of the practical and ideological importance of building a true shareholder nation.

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  The Power of Value Selling - The...

  Juliet Thomas

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  Build strong connections to accelerate sales resultsIn The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.This actionable guide to improved business conversations—ones that build trust and human-to-human connections—enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You'll also find: strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts, and generating consistent renewal sales; methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars; ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework; and actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.

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  The Website Investor - The Guide...

  Jeff Hunt

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  Some 543,000 small businesses are started from scratch each month. The Website Investor explains how to buy existing website businesses and bypass the start-from-scratch process. The little known but massive marketplace for websites is unveiled along with a detailed guide to finding, evaluating, and acquiring profitable online businesses

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