Otros libros que te pueden interesar

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  Beyond the Startup - Sparking...

  Ralf Specht

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  The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years. In the high interest topic of start-ups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage start up laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.

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  Russell Rules - 11 Lessons on...

  Bill Russell, David Falkner

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  More than any other sports figure of the modern era, Bill Russell combined sheer athletic dominance with a depth of character that truly set him apart, both on and off the basketball court. 
  In Russell Rules, the Boston Celtics legend shares his personal life lessons—11 essential steps that can empower anyone to become a winner in their professional and personal lives. Leadership and teamwork are the twin towers of Russell's personal philosophy, and in Russell Rules he talks about them not as abstract concepts, but as a day-to-day elements of a successful life. He speaks with authority of how the great Celtics teams of the 1960s not only nurtured the basketball skills of their individual players, but created an environment in which those skills could be best expressed—and of how the principles he learned have influenced him in every aspect of his life, from being a single father raising a daughter to becoming a successful coach and mentor to others. Filled with rousing personal and professional anecdotes and never-before-revealed stories of his glory days playing with the Celtics greats Bob Cousy, Tommy Heinsohn, and Sam Jones and their legendary coach Red Auerbach, Russell Rules is both a fascinating sports memoir and an inspiring testament to the power of teamwork, commitment, and personal integrity.

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  Insights on Guy Raz's How I...

  Swift Reads

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  Download now to get key insights from this book in 15 minutes. 
    
  Based on the highly acclaimed NPR podcast How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.  
  Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   
  Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-listen for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

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  The Marketing Attitude -...

  Marcia Yudkin

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  Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters.
  
  ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

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  Edge Strategy - A New Mindset...

  Alan Lewis, Dan McKone

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  Are you missing opportunities for growth that are right in front of you?  
  In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities.  
  The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers' views of the world and then provides three different lenses through which you can see and leverage value: - Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering - Journey edge. How to create and capture extra value by adjusting your role in supporting the customer's journey to and through your offering - Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different "edges" and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies.  
  Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.

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  Corporate Social Responsibility

  IntroBooks Team

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  The Corporate Social Responsibility is a voluntary commitment of an organization or corporate or a business setting to involve in corporative practices economic, social, environmental criteria and actions that are set apart from the legislative requirements and possess relation to a wider range of stakeholders who influence everyone through their activities.  
  The Corporate Social Responsibility has been provided with the duty of defining the specific roles and responsibilities for business-related activities which are entirely opposite to the fact that it vindicates business. The primary function of the CSR is to assign a definite role to business and has to take care of the fact that the businesses are functioning within the realistic edges like the involvement of business with activities that helps the business to expand their markets, increase their profits and so on.  
  A comprehensive Corporate Social Responsibility system in an organization covers all the elements like stakeholder analysis, comprehensive strategy design that includes a marketplace, societal, workplace and environmental dimensions; activation programs and measuring & reporting etc., all that is required for its methodical working. 
  It is important for the companies to possess an efficiently working Corporate Social Responsibility system. The area of concern for a company having a CSR is the tasks or the steps that a company is required to follow for yielding maximum business value. CSR is newer technology introduced in an organization or in an industry or a business setting and thus not many people are properly aware of proper methodologies or the steps that need to be followed for development of a strategical CSR. 
  There are many benefits that the company gets through the use of a strategical CSR which are discussed in detail furthermore. 

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