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Editora: Village Books
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Business IS a people-driven engine. You hire people and manage people who you expect to innovate new ideas. You then send out people to market those ideas to other people who will pay for them, so that you can grow and hire more people, and make a board full of other people happy. Until you understand people, you don’t understand your customers, your employees, your bosses, your board, your team dynamics, your shareholders, or in short - your business. Your employees, customers and managers in every country, in every moment, are experiencing one of eleven distinct mindsets. Your understanding of these stages is a powerful tool in your business arsenal that lets you better understand your employees, leaders, and customers on a deeper level. In this book, Kathryn Colleen, PhD RMT details each of the eleven stages, the research behind them, and how to use them to optimize your branding, hiring, management, marketing, and sales. ABOUT THE AUTHOR Kathryn Colleen, PhD RMT is an American-born author, composer and artist better known for her foundational work: Purna Asatti, a process and practice that uses connection to self, others and every aspect of your life for managing challenges and accelerating self development. She has published many books, hundreds of articles and papers, dozens of unique art pieces and released multiple music albums. She is known for taking only four students each year but influences and leads thousands around the world in more than 70 countries through speaking, writing, music, art and podcasts. She is a Reiki Master Practitioner/Teacher and is travel-proficient in nine languages which she is learning simultaneously while living out her dream of traveling the world, speaking at pop up events and aggregating insight on life, the universe and being human. See KathrynColleen.com for more information, books, articles, music, podcasts, and resources.Ver livro
“Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot” (Tim Harford, author of The Undercover Economist). Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information—or misinformation—flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. “Her observations on how both risk-taking and conformism contributed to Donald Trump’s election, and on how social media affects ‘copycats,’ make for a well-timed and valuable study.” —Publishers Weekly “This might well become the defining book, for this decade and more, on the topic of herding and social influence.” —Cass Sunstein, co-author of NudgeVer livro
WHAT KIND OF WORLD DO WE WANT TO LIVE IN?Envisage a world where inequality is shrinking, where natural resources are regenerated, and people can benefit from shared prosperity. In IMPACT, Sir Ronald Cohen proposes a new theory about how the Impact Revolution will enable us to achieve systemic social and environmental improvement. Impact investing is about creating a chain reaction. One that brings innovation to the stakeholders whose engagement is crucial to tackling massive social and environmental challenges at scale. One that changes the mindset and behavior of investors, philanthropists, entrepreneurs, social organizations, big business, governments and the general public and places impact at the center of our decision-making.The Impact Revolution is already transforming the way we think about social responsibility, business models and investment. It is beginning to change our economies, turning them into powerful engines that drive capital to achieve impact alongside profit. We can already see it marking the twenty-first century as much as the tech revolution marked the twentieth.Billions of people’s lives depend on the success of the Impact Revolution. There has never been a more tangible opportunity.Ver livro
“An original American story of a tough, embattled media player with uncanny gifts for giving the public what they want.” —Publishers Weekly In The Godfather of Tabloid, Jack Vitek explores the life and remarkable career of Generoso Pope Jr. and the founding of the most famous tabloid of all—the National Enquirer. Upon graduating from MIT, Pope worked briefly for the CIA until he purchased the New York Enquirer with dubious financial help from mob boss Frank Costello. Working tirelessly and cultivating a mix of American journalists (some of whom, surprisingly, were Pulitzer Prize winners) and buccaneering Brits from Fleet Street who would do anything to get a story, Pope changed the name, format, and content of the modest weekly newspaper until it resembled nothing America had ever seen before. Pope was a man of contradictions: he would fire someone for merely disagreeing with him in a meeting (once firing an editor in the middle of his birthday party), and yet he spent upwards of a million dollars a year to bring the world’s tallest Christmas tree to the Enquirer offices in Lantana, Florida, for the enjoyment of the local citizens. Driven, tyrannical, and ruthless in his pursuit of creating an empire, Pope changed the look and content of supermarket tabloid media, and the industry still bears his stamp. Grounded in interviews with many of Pope’s supporters, detractors, and associates, The Godfather of Tabloid is the first comprehensive biography of the man who created a genre and changed the world of publishing forever. “An engaging saga of one man’s obsessive devotion to creating an entertaining alternative universe.” —The Wall Street JournalVer livro
Finally available, the manual to know everything, but really everything, about how to find the job you've always wanted! You've finally found the book you've been looking for: You'll be able to embark on a path that will guide you, step by step, to the choice of your career, and how to reach it and climb it! In this book, you will get to know and understand the following topics:How to plan your careerWhen to change jobsHow to write a winning resumeHow to write an effective cover letterHow to find the job you loveThe best resources for finding a jobHow to negotiate your salary Buy the manual now! What are you waiting for? Don't you want to finally stop sending out lots of resumes and never finding the job you deserve? Get a copy of the book, and learn everything you need to know about how to never be unemployed and have a successful career!Ver livro
Pearls from The LITTLE BOOK OF BUSINESS WISDOM"The man who starts out simply with the idea of getting rich won't succeed; you must have a larger ambition."-JOHN D. ROCKEFELLER"Think about the customer, not the competition: Competitors represent your industry's past, as, over the years, collective habits become ingrained. Customers are your future, representing new opportunities, ideas, and avenues for growth."-MICHAEL S. DELL"You've got to be out in front of crowds, repeating yourself over and over again, never changing your message no matter how much it bores you." -JACK WELCH"Always break orders to save owners. There never was a great character who did not sometimes smash the routine regulations and make new ones for himself." -ANDREW CARNEGIE"Don't speak up at a meeting until you have something meaningful to contribute. Talking to attract attention may call attention to your blank spots." -JO FOXWORTH"Make 'em feel guilty when they do nothing. One thing I can't stand is people who don't act on a situation. I'd rather that people make mistakes than sit around and not do something."-DAVE THOMASVer livro
