Other books that might interest you

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  Mind Capture (Book 1) - How to...

  Tony Rubleski

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  The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! In Mind Capture, you will discover: 
   
  * How to generate more referral business* Secrets to capturing the attention of the 21st Century customer* 27 Ways to keep your customers coming back again and again* How to get FREE publicity for any product, service, or organization* Proven ways to stand out in the marketplace and drive your competition crazy* Powerful ways to increase the effectiveness of your direct marketing offers 
   
  In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect audiobook.

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  Being On Mission

  Mark McGregor

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  Based on Mark McGregor's '10 Principles of Leadership and Life', "Being on Mission" tells the story of Michael Weber, the typical, overworked manager, struck down in both his personal and professional life until he arrives at an all-time low. His ensuing transformation begins with the help of two mentors and a powerful leadership training workshop. Michael becomes aware of his situation, takes responsibility for his circumstances and his actions, and acquires the courage to change. Along his journey, he develops into a more effective leader and establishes clarity and purpose by defining his values, his vision and his mission. Thereby, Michael ultimately alters the way he approaches his work, prioritizes the things that really matter, and begins to lead a more meaningful and purposeful life. This is a story of inside-out transformation and leadership development, and with the lessons learned by Michael Weber along his journey, you, too, can transform yourself professionally and personally.

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  Multi-Family Millions - How...

  David Lindahl

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  Multi-Family Millions offers expert advice for investors who want to make the transition from single-family homes to more profitable multi-family units. Successful real estate investor David Lindahl shows you how to find troubled properties that are ripe for quick profits, how to fix or flip those properties, and how to re-sell at maximum value. With a proven step-by-step system for managing each stage of the process, this book shows you how to get started in moneymaking multi-family units—even while you work your day job.

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  Honorable Business - A Framework...

  James R. Otteson

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  Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either individuals or, more generally, ruthless markets and amoral commercial society.In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. Done correctly, honorable business can enable flourishing for individuals and prosperity for society.Otteson connects honorable business with the political, economic, and cultural institutions that contribute to a just and humane society. He builds on Aristotle's conception of human beings as purposive creatures who are capable of constructing a plan for their lives that gives them a chance of achieving the highest good for humanity, focusing on autonomy and accountability, as well as good moral judgment. This good judgment can enable us to answer the why of what we do, not just the how. Otteson offers a pragmatic Code of Business Ethics, linked to a specific conception of professionalism, and defends this Code on the basis of a moral mandate to use one's limited resources of time, talent, and treasure to provide value for oneself only by simultaneously providing value to others. The result is well-articulated parameters within which business can be an acceptable—perhaps even praiseworthy—activity.

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  100 Marketing Gimmicks that...

  Jack Pemberton

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  Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! 
   
  Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." 
   
  The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. 
   
  "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. 
   
  But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. 
   
  So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

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  Where the Money Is - How to Spot...

  Dr. Bob Froehlich

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  Markets go up; markets go down. Yet over the long haul, stocks still are better investments than bonds. If you're investing for retirement, your children's education, or simply for personal gain, the challenge is to become a long-term investor amid short-term market fluctuations. And the key to lasting success is identifying future trends today to maximize tomorrow's investment returns.Dr. Bob Froehlich, Vice Chairman and Chief Investment Strategist of Scudder Investments and one of the most trusted advisors in the financial community, shares his vast knowledge of the global economic landscape to provide you with a practical guide to finding tomorrow's financial opportunities today. According to Froehlich, spotting broad economic themes allows you to identify sectors that are poised for growth in the next decade and beyond. In Where the Money Is, he identifies five dominant global trends that will shape the long-term direction of the financial markets:Demographic trends around the worldThe globalization of economies and marketsThe technology revolution and higher productivityThe worldwide shift toward government downsizing and privatizationMergers and acquisitions and their effects on the size, shape, and form of companiesBy identifying themes that will drive the market and the specific industries likely to benefit as well as providing tools such as Sectornomics, a strategy of investing in sectors rather than individual companies, Where the Money Is gives investors every chance to conquer the uneven investment terrain. Froehlich gives you the vision to see what tomorrow will bring so that you can find where the money is today and where it will be in the future.

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