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Summary

The scope and core content of this book is on business strategy,  its application and lessons learned by the author as a practitioner  targeted primarily to the C level group (CEO, CFO, CMO, CIO, CSO,  etc.).  It begins with a quick history of business strategy  and then focuses on what the strategists role is today and  what key aspects are important.  The chapters are fun, but  educational.  The preponderance of the lessons learned come in  the middle five chapters that follow the form of, All I Ever  Needed To Learn About Business Strategy I Learned  At  the Movies, On the Farm, On Shark Tank, On Hells Kitchen,  and From the Bible.   Analogies and metaphors are used  repeatedly under the premise of using stories to make the content  stick in the readers mind.  The chapters also  end with a One, Two, Three Summary One chapter conclusion, Two Gold  Nuggets the reader is to write down and Three additional  resources/tools for more information. The conclusions and summary  in each chapter reiterate the top 10 components of successful  business strategy including the need for and how best to: Plan,  Communicate, and Listen to Customers.  They are described as  universal success factors regardless of industry, business maturity  or current business turbulence, but need to be applied differently  depending on those factors.

Duration: about 4 hours (03:53:36)
Publishing date: 2021-07-16; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Business & Economics