Other books that might interest you

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  Sales Management That Works -...

  Frank V. Cespedes

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  In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.In this book, Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: hire the right talent—not just stars; pay and properly incentivize your sales force; improve ROI from your training programs; create a comprehensive sales model that aligns with your strategy; set the right prices; and build and manage a multichannel approach. Chock-full of examples, research, guidelines, and diagnostics, Sales Management That Works is the book you need to build a great sales team, create an optimal strategy, and steer clear of hype and fads.

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  The First National Bank of Dad -...

  David Owen

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  Most parents do more harm than good when they try to teach their children about money. They make saving seem like a punishment, and force their children to view reckless spending as their only rational choice. To most kids, a savings account is just a black hole that swallows birthday checks.  David Owen, a New Yorker staff writer and the father of two children, has devised a revolutionary new way to teach kids about money. In The First National Bank of Dad, he explains how he helped his own son and daughter become eager savers and rational spenders. He started by setting up a bank of his own at home and offering his young children an attractively high rate of return on any amount they chose to save. "If you hang on to some of your wealth instead of spending it immediately," he told them, "in a little while, you'll be able to double or even triple your allowance." A few years later, he started his own stock market and money-market fund for them.  Most children already have a pretty good idea of how money works, Owen believes; that's why they are seldom interested in punitive savings schemes mandated by their parents. The first step in making children financially responsible, he writes, is to take advantage of human nature rather than ignoring it or futilely trying to change it.  "My children are often quite irresponsible with my money, and why shouldn't they be?" he writes. "But they are extremely careful with their own." The First National Bank of Dad also explains how to give children real experience with all kinds of investments, how to foster their charitable instincts, how to make them more helpful around the house, how to set their allowances, and how to help them acquire a sense of value that goes far beyond money. He also describes at length what he feels is the best investment any parent can make for a child -- an idea that will surprise most readers.

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  Designing Brand Identity

  Jan Carl Stevens

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  Designing Brand Identity: The Essential Guide on Personal Branding. Discover What Branding is and What it Takes to Establish a Successful Brand. An important step in the process of developing a personal brand is deciding who it is you want to be. This doesn't mean who you want to be as a brand. When branding, it is always the better choice to be yourself. After all, there is only one you. What better brand could there be?In this audiobook, you will learn the secrets on what it takes to create a successful personal brand. You will learn tips on how to make it easier to brand yourself, your products and services and make it easier to earn the trust of your customers This audiobook will cover the following topics:- Get The Help You Need In Building Your Brand- Build Up Your Strengths And Watch Your Brand Grow- Be Yourself, Because You Are Your Brand- Who is Your Audience- What is Personal Branding and Why Should I Care?- Selling Yourself in the Age of Communication- Let Your Content Reflect Your Brand and Vice Versa- And many more!When your customers trust you, they also trust your brand. To learn more, scroll up and click “add to cart” now!

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  Transform People into Clients -...

  Ryan Serhant

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  One of the biggest questions among salespeople and business professionals is, how do I get more clients?One of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant Ryan Serhant suggests that the secret to getting more clients is to make more friends. But how do you transform a stranger into a customer? Ryan Serhant teaches you how to master the art of the sixty second friend.

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  The Ethics of Influence -...

  Cass R. Sunstein

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  In recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty and increase national security. 
  In this audio book, Cass R. Sunstein, the eminent legal scholar and best-selling coauthor of Nudge (2008), breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state.  
  Complementing the ethical discussion, The Ethics of Influence: Government in the Age of Behavioral Science contains a wealth of new data on people's attitudes towards a broad range of nudges, choice architecture and mandates.

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  Full Steam Ahead! - Unleash the...

  Ken Blanchard, Jesse Lyn Stoner

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  Discover how to create a clear, compelling & successful vision for yourself or your organization with this engaging parable by two bestselling authors. In Full Steam Ahead! you’ll learn: • How to use the power of vision to get focused, get energized, and get great results • How to create a vision that motivates and inspires everyone in your organization • How to create a vision for your own life that provides meaning and direction This new edition is thoroughly revised, with a new chapter on sustaining your vision, updated examples, more information on creating vision for teams, and a new section that includes a vision assessment and a game plan for creating a shared vision.“This story provides a wonderful road map through the very important territory of vision that can move into action. I found myself recalling many details of the journey well after I put the book down—it stayed vividly in my memory. A powerful, simple guide for a journey we all need to take.” —Margaret J. Wheatley, author of Leadership and the New Science andco-author of Walk Out Walk On“So many of the lessons I share with my teams revolve around attaining goals by having a clear vision of where we are headed as a group and also individually. Full Steam Ahead! emphasizes the ways in which those visions can not only help you reach greatness but also maintain it for you and your team. In the past I’ve shared this book with friends and coaching peers alike and continue to do so in order to share the wisdom and effective guidance that Ken and Jesse provide on each and every page.” —John Calipari, Head Coach, University of Kentucky Basketball, two-time National Coach of the Year, and author of the national bestseller Bounce Back

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