Outros livros que poderiam interessá-lo

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  Summary of Robert B Cialdini's...

  Swift Reads

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  Buy now to get the insights from Robert B. Cialdini's Influence. 
    
  Sample Insights: 
  1) People like to say yes. It makes them feel good. And if you want to get them to say yes, you should ask them in a way that makes them feel good about saying yes. 
  2) The study of persuasion, compliance, and change can help us better understand how influence works and how it can help us achieve our goals.

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  Ask & Deliver - Discover the...

  Mary Ann O'Brien

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  Mary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketing.” Now she’s sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers. In the book, O’Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth. 
  The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O’Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O’Brien quickly learned that the insights gleaned from the survey data—customer data—were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did. It explains how O’Brien refined and added to the survey as she worked with clients across different sectors, growing her business while helping them achieve their dreams. And finally, it explores what happened when O’Brien subjected her own company to her methodology, and the unexpected changes that followed. It’s a fascinating education in a new and exciting marketing methodology, as well as an exploration of how one woman guided her business through the Great Recession and the Covid crisis in order to change the way marketing is done.

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  Late Victorian Holocausts - El...

  Mike Davis

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  Examining a series of El Niño–induced droughts and the famines that they spawned around the globe in the last third of the nineteenth century, Mike Davis discloses the intimate, baleful relationship between imperial arrogance and natural incident that combined to produce some of the worst tragedies in human history. Late Victorian Holocausts focuses on three zones of drought and subsequent famine: India, Northern China, and Northeastern Brazil. All were affected by the same global climatic factors that caused massive crop failures, and all experienced brutal famines that decimated local populations. But the effects of drought were magnified in each case because of singularly destructive policies promulgated by different ruling elites. Davis argues that the seeds of underdevelopment in what later became known as the Third World were sown in this era of High Imperialism, as the price for capitalist modernization was paid in the currency of millions of peasants' lives.

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  From Tension to Transformation -...

  Janet M. Harvey

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  How do we embrace being generative to sustain excellence in the workplace? 
  The modern working world doesn't leave much time for reflection. Leaders in particular are encouraged to speed ahead, make quick decisions, and seek swift solutions to any problem that may arise. However, the full-speed-ahead approach can backfire. By taking time to pause and reflect, it’s possible to notice new pathways and develop innovative solutions that allow for impactful results. 
  Executive coach Janet M. Harvey has worked with leaders and teams around the world to explore the common tensions that arise in the workplace. Her conclusion? Tension in the workplace is inevitable. It’s how you navigate it that determines whether you will sustain excellence—or flame out. 
  In this book, Janet explores the vehicle of generative change as one way to navigate tension in the workplace. Using real-life case studies and personal anecdotes, she compiles decades of her work as a coach to introduce readers to the vehicle of generative change. Each chapter includes activities and reflection exercises, making this an actionable guide that anyone can use to explore the value of generative change for themselves.

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  Leader by Choice - 7 Decisions...

  Andres Valdes

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  Do you want to learn how to:-IGNITE the leader you were meant to be.-LEVERAGE your strengths, weaknesses, and passions.-CHOOSE a winning attitude regardless of your circumstances.-FIND your personal mission.-CLOSE the gap keeping you from getting closer to your potential. 
  I suspect you do. 
  But let me ask:Are you living and leading by choice or by chance? 
  A proud graduate from the prestigious School of Hard Knocks, Andres draws on personal setbacks, failures, and tragedies to show YOU the power of self-leadership and how to apply it in real life. 
  In Leader by Choice, you'll learn the 7 specific decisions, which can take you from living by CHANCE to living by CHOICE. 
  You don't need special talents, a new job, or more student loans to live and lead by choice. You can make an impact right now wherever you are. 
  You don't have to be a leadership guru like John Maxwell, Michael Hyatt, or Simon Sinek. You have your own leadership style that's just waiting for you to develop it. 
  Time to become the leader you're looking for.

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  Power and the Professional -...

  Gordon W.F. Young

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  No matter who you are or what you aim to achieve, power determines whether you succeed or fail. But while power dynamics permeate every interaction in the workplace, the concept is very poorly understood or managed in practice. Everyone has influence over some people and is under the influence of others, and must choose how to deal with these realities in daily interactions. This book offers a comprehensive and applied understanding of power in a professional scenario: where it comes from, how it moves and what that means in practice for how professionals work together. 
  Drawing on numerous recent case studies, this book offers a toolbox that anyone can apply, including explanations of the different forms of power, the two ways power can move between parties, the perils of power, how to create accountability, the intersection of power and ethics, and tools for maintaining power relationships with both superiors and subordinates. It provides employers and employees alike the means to understand, manage, and exert the power necessary to control their own circumstances.

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