Otros libros que te pueden interesar

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  The Basics of Blockchain...

  Thomas Kain

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  An introduction to the basics of blockchain technology. 
  Are you confused by the blockchain? 
  Do you know what it is and how it works? 
  Do you want to know how it can change the world? 
  Then, you’ve chosen the right book. 
  Blockchain technology is not new. In fact, it was introduced in 2009 with the Bitcoin cryptocurrency, but since then, things have moved on at a significant pace. These days, many industries are developing their own blockchain-based solutions, looking to replace their existing database and record-keeping systems with one that works faster and is far more secure. 
  In this book, you will learn:What blockchain isHow blockchain works – a brief overview and a more technical lookThe history of blockchain technology and BitcoinThe advantages and disadvantages of blockchain technologyHow blockchain works with the financial industryHow it works with other industriesHow decentralized apps and smart contracts workWhat the proof-of-work concept is and how it worksThe current and future use cases for the blockchainWhat Ripple and the R3 consortium areAnd much more 
  The blockchain has already changed the world in so many ways, and most of us aren’t even aware that the systems we’ve used every day have changed. Not every blockchain is decentralized; some still have a centralized intermediary. Not every blockchain is open-source. Banks, governments, and financial institutions are all maintaining control but in a more open, secure way that is far less open to fraud than previous financial transaction systems. 
  If you want to learn more about the blockchain and how it might benefit you in the future, click the “Add to cart” button now and get started.

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  Authentic Inclusion™: Drives...

  Frances West

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  In a world where technology is deeply embedded in all of our lives, providing an individualized experience for every member of society has become a universal business imperative. To reach new markets and develop the innovations that will shape tomorrow’s business landscape, today’s most successful and innovative companies are operating with everyone in mind—not just the majority.  
  In Authentic Inclusion™ Drives Disruptive Innovation, thought leader, speaker, strategy advisor, and women-in-technology trailblazer Frances West proposes new ways that business leaders can affect sustainable and scalable change—and tap into tremendous opportunities—by viewing inclusion as strategic and by addressing diversity proactively.  
  In this essential blueprint, Frances reveals how putting humans first—and building inclusion into business strategies, technological infrastructure, and organizational processes—can enable companies to bring principle, purpose, and profit into a state of harmonious alignment for sustainable talent acquisition, market expansion, and business differentiation. 
  Throughout the book, Frances draws on her unique personal background and business experience in technology innovation—from her personal journey as a first-generation, non-English speaking immigrant to her professional path as a woman in tech and IBM’s first Chief Accessibility Officer—along with cutting-edge practices and solutions on accessibility technology and digital inclusion. The result is a candid and inspiring book that offers leaders the necessary guidance to achieve disruptive innovation and lasting success.

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  Eco Tech - Investing in...

  Trond Undheim

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  The book is a seminal contribution from a leading futurist who, over the past three decades, has explored each of the most disruptive forces shaping our world today. Eco Tech brings all this thinking together, fusing insight from thought leaders with the author's own considerable experience, to explore scenarios for 2050 and discuss eco-effectiveness as an established practice for governments, corporations, startups, and individuals. 
   
   
   
  Trond Arne Undheim begins by providing a brief history of sustainability and provides simple definitions for key terms. Undheim also explores the ambitions of regeneration and offers a new conceptual framework to facilitate future discussion around sustainable innovation. He applies this framework to green, ambitious startups and examines the way these ventures will lead the way towards an eco-effective society. Finally, the book takes a deep dive into emerging eco-innovations. The book contains clear directions on how to progress through adversity and avoid returning to the status quo. 
   
   
   
  The book will be an essential guide for executives, sustainability professionals, and energy tech investors who are concerned with the future and are prepared to both significantly invest in it and make behavioral changes. It will be a great resource for students and scholars of sustainable investing and innovation.

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  Understanding the Metaverse - A...

  Nick Rosa

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  In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. 
   
   
   
  In the book, you'll discover: how the technology is shaping human evolution and society; how game mechanics and experience design are key to unlock the full potential of the Metaverse, unlocking a new frontier for social interaction; how Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators, and communities; how Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse; the ethical implications of designing highly emotionally impactful immersive experiences; and the potential dangers derived by the misuse of biometric and personal data to exploit consumer behavior and for mass manipulation.

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  The Swipe-Right Customer...

  Sanna Eskelinen, Belinda Gerdt

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  The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way to meet the critical needs of your business. 
  More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction. It could be a meditative museum experience combining art with augmented reality, or an entertaining shopping experience at a mall with omnichannel support in a virtual fitting room. 
  The Swipe-Right Customer Experience shows how the best companies have transformed the customer experience beyond offering a technology add-on and built or rebuilt their infrastructure, processes, talent and culture around the customer experience. You will learn:How the world has changed since the global pandemic, the role of digitization, and why customer experience means everything.The secret to how top-performing companies in five different industries have rebuilt themselves around the experience they offer to customers.The internal components of organizations that must be transformed: culture, skills, processes and workflow, brand, and measuring.The new technology trends that are driving next-level customer experience.

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  Bottom of the Food Chain - A...

  LaPora Lindsey

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  It’s time we start looking at career success differently. 
  Perhaps you have heard the expression, “I’m at the bottom of the food chain.” This phrase is often used as reference to a person’s lack of power in the workplace or social group. And if you look at power and success in careers, the goal is typically to climb to the top and become a titan of the industry. 
  But does the top of the food chain hold all the power? Success? What if I told you that some of the most powerful people, right now, are at the bottom?  
  With a nature-based lens focused on careers, this book explores the power of lower-level positions in the workplace. For so long we’ve missed it.  
  You may not have “big wins” and all your career aspirations may not become your reality, but that doesn’t mean you are inadequate or that your value is reduced. Even the most seemingly minor actions, can contribute to something greater. 
  If you are exhausted from the efforts of trying to reach the top and feel like you failed because others around you have succeed in their careers in ways that you only dream of, take a break, and read this book. I’m not saying it's time to give up on your dreams, but it is time to see yourself for power that you have!

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