Outros livros que poderiam interessá-lo

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  AI - The Ultimate Marketing Game...

  Dr. Deepak Renganathan

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  The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers. As if all these were not enough, radically divergent views from industry stalwarts fuel a raging debate:  
  “AI will continue to get way more capable… People are using it to create amazing things. If we could see what each of us can do 10 or 20 years in the future, it would astonish us today.” 
  Sam Altman, Cofounder and CEO of OpenAI 
  I can't see a path that guarantees safety. We're entering a period of great uncertainty where we're dealing with things we've never dealt with before. And normally, the first time you deal with something totally novel, you get it wrong. 
  Geoffrey Hinton, 'The Godfather of AI'  
  This book is an attempt to evaluate both sides of the view and present a middle path, that of a cautious optimism. Dive into this essential guide to navigate the promises and complexities of AI to ensure you are not just a bystander but a leader in the next technological era. 
  Dr. Deepak Renganathan, a Doctorate in AI and an Advisory Board Certified Chair™, is a seasoned marketing professional with over 22 years of experience across industries such as automobile, luxury real estate, fashion, and 5-star hospitality. Deepak has delivered positive turnarounds for Fortune 500 companies across the Americas, China, EMEA, and APAC regions. His expertise lies in creating impactful, data-driven marketing strategies by leveraging AI, big data, and automation for business growth.

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  The Shocking Truth about Energy...

  Zoey Fraisers

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  Energy powers every aspect of modern life. From the moment we wake up and turn on the lights to the devices we use, the transportation we rely on, and the industries that fuel our economies, energy consumption is deeply embedded in our daily existence. However, few of us stop to consider the true cost of our energy habits—both visible and hidden. While energy provides convenience and economic growth, it also carries significant environmental, social, and economic consequences that often go unnoticed.  
  One of the most overlooked aspects of energy consumption is its environmental impact. The majority of the world's energy still comes from fossil fuels such as coal, oil, and natural gas. Burning these fuels releases greenhouse gases like carbon dioxide and methane, which contribute to climate change. Rising global temperatures lead to extreme weather events, rising sea levels, and disruptions to ecosystems. Additionally, extracting and transporting fossil fuels result in deforestation, oil spills, and water contamination, all of which further degrade the planet.  
  Beyond environmental concerns, energy consumption has a direct impact on human health. Air pollution from power plants, vehicle emissions, and industrial activities causes respiratory diseases, heart conditions, and premature deaths. Communities near coal mines or oil refineries suffer from higher rates of illness due to exposure to toxic chemicals. In developing countries, millions still rely on wood, charcoal, or kerosene for cooking and heating, leading to indoor air pollution that is responsible for millions of deaths each year. 

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  Literature for the People - How...

  Sarah Harkness

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  Read by the author, Sarah Harkness.From an impoverished childhood in the Scottish highlands to Victorian London, this is the inspiring story of brothers Daniel and Alexander Macmillan who built a publishing empire - and brought Alice in Wonderland to the world. Their remarkable achievements are revealed in this entertaining, superbly researched biography.Daniel and Alexander arrived in London in the 1830s at a crucial moment of social change. These two idealistic brothers, working-class sons of a Scottish crofter, went on to set up a publishing house that spread radical ideas on equality, science and education across the world. They also brought authors like Lewis Carroll, Thomas Hardy and Charles Kingsley, and poets like Matthew Arnold and Christina Rossetti, to a mass audience. No longer would books be just for the upper classes.In Literature for the People Sarah Harkness brings to life these two warm-hearted men. Daniel was driven by the knowledge that he was living on borrowed time, his body was ravaged by tuberculosis. Alexander took on responsibility for the company as well as Daniel’s family and turned a small business into an international powerhouse. He cultivated the literary greats of the time, weathered controversy and tragedy, and fostered a dynasty that would include future prime minister Harold Macmillan.Including fascinating insights about the great, the good and the sometimes wayward writers of the Victorian era, with feuds, friendships and passionate debate, this vibrant book is bursting with all the energy of that exciting period in history.

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  A New Way to Think - Your Guide...

  Roger L. Martin

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  Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. 
   
   
   
  Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it. 
   
   
   
  Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

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  Character - What Contemporary...

  Gerard Seijts, Kimberley Young...

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  Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead — whether in the public, private, not for profit, or education sectors — a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance.
  		 
  Character: What Contemporary Leaders Can Teach Us about Building a More Just, Prosperous, and Sustainable Future provides an exceptional opportunity to become a better leader by applying the extraordinary yet down-to-earth insights from the authors’ accessible scholarship and interviews with truly distinguished leaders whose lessons on building stronger societies through character-based leadership are moving, powerful, and evergreen.

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  List Building Advantage

  Sonny Brigham

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  List Building Advantage: The Expert Guide to Email Marketing. Learn How to Create Effective Mailing Lists on a BudgetBuilding a mailing list can be one of the most effective ways to increase your turnover and profits as an online business. That’s because each email on that list represents a potential customer to market to and to sell to. Depending on the value of your product, this can represent a lot of money. But it takes a lot of time and effort to build a big list. Most marketers also thought you need a considerable amount of money to create a huge list but that is no longer the issue. These days, it’s possible to create a big list without spending a single cent. IN this audiobook, you will learn how to create a big mailing list without breaking the bank.  Discover strategies that will allow you to build a highly targeted list that can increase the revenue of your business.This audiobook will cover the following topics:- Why a Mailing List?- Crucial Tools for Building Your Mailing List- Getting People to Sign Up- List Hygiene and Writing Emails That Get Opened- Getting People to Your Opt-In Form on the Cheap- List Building on a Budget- And many more!The goal is to build a highly engaged list of potential customers or clients, that you can monetize whenever you need to. If you want to learn more, scroll up and click “add to cart” now!

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