Junte-se a nós em uma viagem ao mundo dos livros!
Adicionar este livro à prateleira
Grey
Deixe um novo comentário Default profile 50px
Grey
Assine para ler o livro completo ou leia as primeiras páginas de graça!
All characters reduced
The Embracing Highway - Exploring the Fascinating World of Roadside Advertising - cover
LER

The Embracing Highway - Exploring the Fascinating World of Roadside Advertising

Pasquale De Marco

Editora: Publishdrive

  • 0
  • 0
  • 0

Sinopse

In a world saturated with visual stimuli, billboards stand as towering giants, commanding attention and shaping our perception of the world around us. This book delves into the captivating realm of roadside advertising in America, unveiling the stories behind the iconic images that have captivated travelers and transformed the landscape.

Journey through the golden age of roadside advertising, when larger-than-life billboards painted the nation's highways with vivid colors and bold messages. Discover the pioneers who revolutionized the industry, creating advertising campaigns that left an indelible mark on American culture. Witness the battles fought over billboards, as environmentalists and advocates for scenic beauty clashed with businesses and advertisers vying for dominance in a cluttered visual landscape.

Explore the billboard as a canvas for artistic expression, where street artists and commercial designers have transformed these roadside behemoths into canvases for their creativity. Delve into the psychology of billboard advertising, uncovering the hidden messages and persuasive techniques that influence our consumer behavior. Learn how billboards have shaped our sense of place, identity, and community, becoming symbols of American values and aspirations.

Navigate the ever-changing landscape of digital technology, where billboards have evolved into interactive and dynamic displays, blending seamlessly with the digital world. Consider the future of billboards in an increasingly connected society, where emerging technologies promise new possibilities for engagement and communication.

This book is a comprehensive exploration of the billboard's impact on American culture and society. It is a journey through history, art, psychology, and technology, revealing the profound influence of roadside advertising on our visual landscape, our consumer habits, and our collective imagination. Whether you're a marketing professional, a design enthusiast, a historian, or simply someone curious about the world around you, this book offers a fascinating and informative exploration of the billboard's enduring legacy in America.


If you like this book, write a review!
Disponível desde: 02/06/2025.
Comprimento de impressão: 166 páginas.

Outros livros que poderiam interessá-lo

  • Fever - The Complete History of Saturday Night Fever - cover

    Fever - The Complete History of...

    Margo Donohue

    • 0
    • 0
    • 0
    Saturday Night Fever made millions at the box office, earned an Oscar nomination for John Travolta, catapulted The Bee Gees' music career into the stratosphere with a record-breaking, Grammy-winning soundtrack album, and ignited a "disco inferno" that burns to this day. From Travolta's iconic white polyester suit and legendary dance moves, to the flashing lights and illuminated floor of the Odyssey disco in Brooklyn, Saturday Night Fever captured the era like no other film—and launched a phenomenon that changed the world forever. 
     
     
     
    Here, for the first time, is the complete history of Saturday Night Fever. From the New York magazine article that inspired the film—"Tribal Rites of the New Saturday Night" by Nik Cohn—to the on-and-off-set dramas of Travolta, director John Badham, and producer Robert Stigwood, this deep dive into the making of a movie classic also includes special interviews with actors Donna Pescow and Joseph Cali, among others. It explores the huge impact of the film on the industry—including a "Death to Disco" backlash—as well as on American culture itself. With modern-day insights into its 1970s-era portrayals of gender, sex, and race, this is a richly detailed, delightfully entertaining celebration as glittering and multi-faceted as a mirrored disco ball. It's a must-listen for every movie and music lover who's ever caught the Fever . . .
    Ver livro
  • All My Sons - cover

    All My Sons

    Arthur Miller

    • 0
    • 0
    • 0
    World War II is over and a family, mourning a son missing in action, plants a memorial tree and tries to go on with their lives. A storm blows down the tree and a devastating family secret is uprooted, setting the characters on a terrifying journey towards truth. Based upon a true story, All My Son is a classic drama by one of America’s greatest playwrights. 
     
    At the heart of All My Sons lies a scathing criticism of the American Dream. After its publication Arthur Miller was called to appear before the House Un-American Activities Committee, where he famously refused to give evidence against others. 
     
    Tony Award Winner for Best Author (1947) 
     
    AudioFile Magazine review: “One of the strengths of L.A. Theatre Works is their skill at selecting quality plays previously unavailable on audio. Arthur Miller’s 1947 breakthrough play is at once a postwar family drama, an indictment of false societal values and a searing tragedy. James Farentino plays businessman Joe Keller with a gruff bluster that sometimes masks a sacrificial love for his son Chris (Arye Gross), an idealist home from the war. Julie Harris, as the mother, Kate, is alternately needy, demanding, lovingly solicitous and willfully blind to the past. The live responses of the audience underscore the touches of humor that season the early acts of this landmark American drama.” 
     
    An L.A. Theatre Works full-cast performance featuring James Farentino, Arye Gross, Julie Harris, Mitchell Hebert, Naomi Jacobson, Barbara Klein, Paul Morella, Michaeleen O'Neil, Nathan Taylor and Jerry Whiddon.
    Ver livro
  • Tuning In - A Memoir of Transformation Through the Magic of Radio - cover

    Tuning In - A Memoir of...

    Sandy Miranda

    • 0
    • 0
    • 0
    "Tuning In is an affirmation of facing and conquering life’s challenges through the power of connection, creativity, and glorious music." — Michele Flannery, KPFA music director emerita 
    This is an inspiring memoir about a young woman who, abandoned by her father and then her mother, must become an adult at a very young age and deal with her teenage pregnancy. Growing up shy and poor in wealthy Palo Alto, her strength comes from the precious time she spends with her Irish grandmother who follows the old ways in the deep southwest. 
    Follow Sandy’s journey of self-discovery as she puts herself thorough college, finds work at a nascent Apple Computer in Silicon Valley, and then has a life-changing experience at Esalen at age 43. 
    Going on to become a beloved international public radio broadcaster, she embodies courage, imagination, and self-invention, never giving up on her vision of creating a better life for herself and those around her. An honest, moving story of loss, grief, endurance, joy, and creativity, told with an undeniably contagious sense of humor and hope. This down-to-earth and extraordinary journey to wholeness shines a light for struggling artists and creative seekers of all backgrounds.
    Ver livro
  • It Happened One Night - Adapted from the screenplay & performed for radio by the original film stars - cover

    It Happened One Night - Adapted...

    Mr Punch

    • 0
    • 0
    • 0
    Mr Punch Presents: IT HAPPENED ONE NIGHT, the winner of five Oscar’s including Best Picture in 1934, is Frank Capra’s classic romantic comedy, telling the story of a runaway heiress (Claudette Colbert) who falls in love with a cynical reporter (Clark Gable) on a cross-country bus trip across America. Clark Gable and Claudette Colbert recreate their roles in this special radio production. 
      
    This high-quality audiobook has been re-mastered and re-edited from the original radio broadcast. 
      
    Also available as part of the Hollywood Playhouse BOX SET, a collection of 14 Oscar winning ear-movies, adapted from the original screenplays & performed for the radio by many of the original film stars in front of a live studio audience. 
      
    These radio dramas were….to become as popular as the movies themselves. Hollywood Movie Memories 
      
    This is an excellent audio product that will appeal to the majority of audiobook listeners. Talking Business 
      
    A lovely series to add to any film, audio or crime lovers’ collection. Audio World
    Ver livro
  • In the Footsteps of the East London Group - cover

    In the Footsteps of the East...

    Gallery The Nunnery,...

    • 0
    • 0
    • 0
    Based on an exhibition at the Nunnery Gallery held in autumn 2024, In the Footsteps of the East London Group brings together 35 original paintings by members of the East London Group, paired with 22 new interpretations and responses from contemporary painters including David Hepher, Doreen Fletcher and Tim Craven.
    The East London Group were a group of artists who created paintings in the 1920s and 30s of buildings, streets, and London life. They were mostly working class, realist painters whose formal education had often stopped at an early age. The group developed from an art club at the Bethnal Green Men's Institute to a group of painters who exhibited alongside prominent artists of the day and attracted enormous press coverage and support. They were taught by Walter Sickert, John Albert Cooper, Phyllis Bray, and others.
    Curated by the Urban Contemporaries Group, a London-based collective who are interested in exploring the urban experience, the exhibition features 35 original paintings by members of the East London Group alongside 22 contemporary paintings inspired by them, from leading artists working in the urban landscape tradition, including Timothy Hyman, Philippa Beale, Nicole Poh and Marc Gooderham. Each artist selected for the show has a respect and curiosity for the history of the area and for these paintings made on the streets of Bow a hundred years ago, and which open a window onto the past life of east London and an earlier period in British art.
    This fascinating book brings together all the images from the exhibition in print, showcasing surprising pairings of paintings from a group of artists that are steadily growing in popularity and reputation with fresh interpretations from a new generation of painters.
    Ver livro
  • Pop Song Piracy - Disobedient Music Distribution since 1929 - cover

    Pop Song Piracy - Disobedient...

    Barry Kernfeld

    • 0
    • 0
    • 0
    The music industry’s ongoing battle against digital piracy is just the latest skirmish in a long conflict over who has the right to distribute music. Starting with music publishers’ efforts to stamp out bootleg compilations of lyric sheets in 1929, Barry Kernfeld’s Pop Song Piracy details nearly a century of disobedient music distribution from song sheets to MP3s. 
      
    In the 1940s and ’50s, Kernfeld reveals, song sheets were succeeded by fake books, unofficial volumes of melodies and lyrics for popular songs that were a key tool for musicians. Music publishers attempted to wipe out fake books, but after their efforts proved unsuccessful they published their own. Pop Song Piracy shows that this pattern of disobedience, prohibition, and assimilation recurred in each conflict over unauthorized music distribution, from European pirate radio stations to bootlegged live shows. Beneath this pattern, Kernfeld argues, there exists a complex give and take between distribution methods that merely copy existing songs (such as counterfeit CDs) and ones that transform songs into new products (such as file sharing). Ultimately, he contends, it was the music industry’s persistent lagging behind in creating innovative products that led to the very piracy it sought to eliminate.
    Ver livro