Otros libros que te pueden interesar

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  Building Better Brands -...

  Elton Mayfield

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  Ever wish you could renovate your marketing strategy? Now you can. 
   
  In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. 
   
  In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. 
   
  With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy: 
   
  • Survey: What do people say about you? What do you want them to say about you? 
  • Blueprint: What do you need to have in place to deliver the brand you want? 
  • Build: How do you deliver the brand you promised and keep it up to code? 
   
  With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

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  History of Engineering

  Introbooks Team

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  The idea of engineering has been present since prehistoric times when humans started shaping important creations like lever, wheel and pulley. Every invention is reliable with the contemporary explanation of engineering manipulating basic principles of mechanics to develop useful tools and objects. 
  The word engineering has been derived from the term engineer and dates back to around recently 1325 and the word engineer in those times meant or denoted to someone who was the constructor of engines. The term engine has actually become obsolete now as it is now referred to a military machine or in a more detailed description it was a mechanical apparatus used in wars for eg: a catapult. Engine comes from an old word used in Latin ingenium which means intrinsic quality, particularly cerebral power, hereafter an ingenious creation. 
  As time passed more structures like houses, buildings and bridges which required technicalities the term what we know as civil engineering was introduced to differentiate among those who were experts in building military machines and was called military engineering. 
  The term engineering has much depth and the discipline is extremely broad and comprises a variety of more dedicated types of engineering, each with a more precise prominence on specific parts of technology, applied science and types of application.

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  Become a Successful First-Time...

  David Roche

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  Regardless of your expertise and experience, it's your people skills, political nous and ability to build key relationships that will ensure you survive and thrive. Packed with real-life examples and practical guidance, Become a Successful First-Time CEO is a roadmap to help you develop the confidence and master the strategies you need to be an inspirational corporate leader.
   
  Understand how to:
   
  
  - Create a dynamic, engaged and empowered senior leadership team
  - Manage upwards and impress your boss and the board
  - Maximise your position to exploit opportunities
  - Develop strong relationships with your most important clients, suppliers and partners
  - Become highly regarded and influential in your industry
   
  "I would have welcomed this book if it was available decades ago. It's about time it was written and there can be no better guide." - Richard Charkin, CEO Mensch Publishing, ex CEO of Macmillan and Exec Director of Oxford University Press and Bloomsbury, and President of the International Publishers Association and the United Kingdom's Publishers Association.

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  The Wealthy Peasant

  Shauna Madsen

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  She overcame hardships and redefined success! 
  The Wealthy Peasant is a captivating memoir chronicling Shauna Madsen's remarkable journey. From her tumultuous upbringing to achieving total independence at the age of 16, Madsen's story unfolds, revealing her challenges as a single mother and transformation into a flourishing entrepreneur. This inspiring narrative showcases the indomitable spirit of resilience and determination, exemplifying how one can forge triumph from past trials. 
  With wisdom and insight into the human condition, it provides a valuable lesson on developing inner wealth and understanding true abundance. The Wealthy Peasant is a powerful reminder that anything is possible if you dare to believe in yourself, even in the face of hardship. It is a creative exploration of resilience that will leave you feeling motivated, inspired, and ready for whatever challenges come your way. 
  What readers are saying: 
  "There are few books that I consider page-turners. From the time I picked up this book, I could not put it down because it is a global story of epic proportions…. I saw myself and humanity in every story and every precious nugget of wisdom. 
  Shauna gently and lovingly shares her own incredible life story and by doing so, allows us to create a path back to ourselves, back to true happiness and success. She never dictates one way as “the way", yet through her journey, we are inspired to glean the wisdom that whispers through every page to make the journey home back to our own true definition of wealth and joy." 
  Karen McGregor, International Speaker and author of the Wall Street Journal Bestseller, The Tao of Influence: Ancient Wisdom for Modern Leaders and Entrepreneurs

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  The Future of The Office - Work...

  Peter Cappelli

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  A GLOBE & MAIL BEST BUSINESS BOOK OF 2021The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of "new normal." Now comes the hard part.Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees working from home or hybrid approaches are not so obvious. What should both groups do?In a prescient new book, The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face, Wharton professor Peter Cappelli lays out the facts in an effort to provide both employees and employers with a vision of their futures. Cappelli unveils the surprising tradeoffs both may have to accept to get what they want.Cappelli illustrates the challenges we face by in drawing lessons from the pandemic and deciding what to do moving forward. Do we allow some workers to be permanently remote? Do we let others choose when to work from home? Do we get rid of their offices? What else has to change, depending on the approach we choose?His research reveals there is no consensus among business leaders. Even the most high-profile and forward-thinking companies are taking divergent approaches: Facebook, Twitter, and other tech companies say many employees can work remotely on a permanent basis.Goldman Sachs, JP Morgan, and others say it is important for everyone to come back to the office.Ford is redoing its office space so that most employees can work from home at least part of the time, andGM is planning to let local managers work out arrangements on an ad-hoc basis.As Cappelli examines, earlier research on other types of remote work, including telecommuting offers some guidance as to what to expect when some people will be in the office and others work at home, and also what happened when employers tried to take back offices. Neither worked as expected.In a call to action for both employers and employees, Cappelli explores how we should think about the choices going forward as well as who wins and who loses. As he implores, we have to choose soon.

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  Bitcoin is for Everyone - Why...

  Natalie Brunell

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  Read by the author, Natalie BrunellLet’s face it—we all sense something is wrong. People have lost faith in the future. They feel left behind as the cost of homes, university fees, and even groceries continue to skyrocket. While the rich grow exponentially richer, life for the average person has become increasingly unaffordable.Bitcoin Is for Everyone invites us to consider a jaw-dropping idea – that one problem lies at the root of all the others.Our money is broken. Nobody presents the subject quite like journalist Natalie Brunell. With Natalie’s guidance, exploring Bitcoin becomes a compelling and inspiring journey of discovery and insight. The book doesn’t just look squarely at the causes and consequences of “broken money.”It shows how Bitcoin fixes it.Bitcoin is for Everyone will help you understand why Bitcoin is among the top-performing assets in modern history. The book offers a bold vision for Bitcoin as the elegant solution to a problem we can no longer afford to ignore.A must-read for anyone who wants to reclaim freedom, economic empowerment, and hope in the digital age.

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