Outros livros que poderiam interessá-lo

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  The Theory of Corporate Mind -...

  PRATEEK TANDON

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  **12 Hidden Psychological Biases Working Against Your Career Goals in Your Office** 
  This is not a book about Racial or Gender bias. This is about something more.. 12 Hidden Psychological Biases, right at your workplace, right in front of you.. day-in & day-out! 
  Corporates spend millions of dollars every year to train their managers against biases prevalent in their workplaces. But as a new entrant or a mid-senior level employee you cannot simply hope for these trainings to instill a better sense in your colleagues and managers. For the sake of your own careers be aware of all the hidden psychological aspects that may be working against your career goals in office. 
  A Corporate office is full of psychological biases, many not even as prominent or evident as racial or gender bias. Often, we don't even realize that we are a victim of these psychological biases from our managers, until it’s too late. By then, we have either lost out on an interview or have received not-so-great annual performance rating. Awareness is the best cure to navigate through these psychologically complex situations and achieve career success. 
  The 'Theory of Corporate Mind' originates from a well-known psychological concept called 'Theory of Mind'. Theory of Mind defines the basic ability of human brain to understand and mirror others' perspective. Although this ability originates at a very young age, the adult workforce entering the corporate world doesn't seem to be utilizing this cognitive ability to its advantage. 
  Do not underestimate the power of these 12 hidden biases. They may have already costed you a lot in your career. Be Aware!

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  Perform Under Pressure: The...

  Ceri Evans

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  *Radically change the way you think about pressure* 
   
  'Whatever it is you want to improve in your own life, this book will help you do it.' 
  RICHIE McCAW, former All Blacks captain 
    
  'A revelation' 
  MEG MASON 
   
  Perform Under Pressure will help you not only survive but thrive in situations that up until now have been holding you back. Targeting the moments when you are most stressed and uncomfortable, Dr Ceri Evans' red-blue mind model converts his clinical insights into a simple approach that will help you gain emotional control when you need it most. 
  If you want to be better at what you do, pressure is unavoidable. This book will help you feel comfortable being uncomfortable, overcome mental obstacles and unlock your true potential. 
  'We all feel pressure. Ceri just makes it easy to understand so you can deal with it.' 
  STEVE HANSEN, All Blacks coach 
  'Performing under pressure is the platform for a successful career. Ceri helped me clear my mind, focus on decisive matters and strengthen my vision for the team.' 
  ARSENE WENGER, manager, Arsenal FC, 1996-2018 
  'No book has done more for my professional life and personal wellbeing than Perform Under Pressure. It's so much more than self-help or sports psychology. No matter your field, it will change the way you think about what you do, why you do it, and how you practise, day to day. I've given it to every writer, artist and creative I know. Everyone in the arts should read it.' 
  MEG MASON, author and journalist 
  'Working with Ceri has helped us shape our ethos, strengthen the resilience of our internal culture and unlock greater performance from the team.' 
  TOTO WOLFF, Team Principal and CEO, Mercedes-AMG Petronas Motorsport Petronas Motorsport

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  Marketplace Dignity -...

  Cait Lamberton, Neela A....

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  Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. 
   
   
   
  In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. 
   
   
   
  In this book, you will discover how to: 
   
   
   
  ● Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase; 
   
   
   
  ● Design and deliver products, services, and experiences that respect your customers' dignity and value as human beings; 
   
   
   
  ● Improve your performance using the Marketplace Dignity Framework; and 
   
   
   
  ● Create a competitive edge and a positive social impact with marketplace dignity.

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  Street Pricing - A Pricing...

  Marcos Rivera

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  Shift Your Pricing Strategy from Guesswork to FrameworkThere are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail.
  Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into the pages of this book. What he found out is that pricing, like great music, is all about finding what works for you. You'll learn how to:
  
  Lay the groundwork for value-based pricing Learn the right (and the wrong) way to monetize Understand why most pricing efforts fail Master the art of packagingGet better at pricing over time
  Paired with interviews with experienced SaaS veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that's unparalleled even in a crowded market. It's the only pricing playlist you'll ever need.

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  Communication for Project Managers

  Tom Henricksen

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  Communication is a powerful skill that Project Managers must master. Whether gathering information from the team or updating your key stakeholders we must be clear. In this short ebook, we cover three basics that can enhance your communication skills.It all starts with connection, being your authentic self, and building strong bonds.Listen to your team and tune into what they are saying.Speak clearly, be succinct, and be empathetic. 
  Along with key takeaways on how to build your communication, this ebook gives you only what you need to be effective in your communication.

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  CEO Communication Skills -...

  Made for Success

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  If you want to influence, persuade, or inspire your team, clients, or a room of colleagues, you need to be a skilled speaker. Are your communications skills up to par? Can you think on your feet and deliver a compelling message at any moment? Learn how to deliver presentations, lead meetings, and communicate the company vision with ease and confidence, speaking in a compelling manner that arrests attention and makes people want to follow you. 
  Use the time-tested strategies in this audio collection from America's leading communicators and bestselling authors to learn and practice your skills. Your words matter, as does how you carry yourself when you speak. When you communicate your vision with passion and fire, you will move people into action. 
  Some people say communication skills are essential to your business success, but advanced skills are rarely taught in schools and universities. Now you can learn at your own pace at a time that's convenient for you, while you commute or workout. Understand how you can become a "leader manager" and advance your position in the workplace.

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