Otros libros que te pueden interesar

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  From Impressed to Obsessed - 12...

  Jon Picoult

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  If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. 
   
   
   
  That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. 
   
   
   
  Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. 
   
     
   
  Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people's perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. 
   
   
   
  Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: 
   
   
   
  ● Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people's minds, by creating greater experiential peaks and fewer experiential valleys. 
   
   
   
  ● Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. 
   
   
   
  ● Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today's demand for simplicity and convenience. 
   
   
   
  ● Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. 
   
   
   
  No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult's message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. 
   
   
   
  From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow. 
   
   
   
  "From Impressed to Obsessed is an enlightening read. Excellence is never an accident, and Jon Picoult brilliantly pulls the curtain back to reveal how great companies inspire customer loyalty. If you endeavor to be the rare business that customers find magnetic or even magical, then this is the book for you." —Horst Schulze, cofounder and former President and CEO, The Ritz-Carlton Hotel Company 
   
   
   
  "What a great, insightful, practical book! With his 12 Principles, Jon Picoult gives us an incredibly thoughtful and actionable guide to delivering lifelong fans, which is the dream of any business." —Hubert Joly, former Chairman and CEO, Best Buy

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  Project Management Professional...

  Peter Spencer

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  Ace Your PMP® Certification Exam—Effortlessly and On-the-Go! 
  Are you ready to elevate your career, stand out in a competitive market, and command higher salaries in the project management world? This PMP® Prep 2025–2026 audiobook is your ultimate all-in-one audio companion, meticulously designed for busy professionals who want to pass the PMP® exam with confidence—without having to pause their life. 
  This high-impact, PMBOK® 7-aligned PMP® study guide brings you expert-level insights, practical examples, and realistic exam-style questions with detailed answers and explanations. Whether you're commuting, walking your dog, hitting the gym, or folding laundry—you're actively learning and preparing for the PMP® like a pro. No boring lectures, no textbook fatigue—just focused, actionable learning anytime, anywhere. 
  Why This book Is a Must-Have for PMP® Candidates: 
  ✅ Fully updated for the 2025–2026 PMP® Exam format and PMBOK® Guide 7th Edition 
  ✅ Realistic PMP® practice questions with clear, expert-crafted explanations 
  ✅ Easy-to-understand breakdowns of Agile, Waterfall, and Hybrid methodologies 
  ✅ Engaging storytelling and real-world scenarios to help concepts stick 
  ✅ Study hacks, exam strategies, and motivational coaching to keep you on track 
  ✅ Perfect for multitaskers—designed to turn your downtime into study time 
  Who Is This For? 
  If you're a new project manager, an experienced team leader, a military professional transitioning to the corporate world, or a tech-savvy achiever looking to level up—this PMP® audiobook will give you the clarity, confidence, and credibility you need. 
  Join the thousands of PMP® aspirants who have turned their commute into a career-changing experience. This is not just a study guide. It’s your PMP® success system.

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  How To Make Money: An honest...

  Nafisa Bakkar

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  How do I start a business on a budget?How do I find my first 100 customers and make my first £100k?How do I build a network and get my business noticed?  
  Whether you want to transform a fledgling side-hustle into a full-time endeavour or simply have an idea that’s keeping you up at night, this is the ultimate blueprint for building your own business.  
  With no network, no capital and no previous experience, Nafisa built her business from scratch and has helped hundreds of founders to do the same. Now, she wants to share her honest, game-changing advice. From how to nail sales and branding to understanding how to build a network, Nafisa lifts the lid on business culture – and questions everything you think you know about the business world. 
  In How to Make Money, Nafisa Bakkar shares her personal journey of entrepreneurship, offering valuable insights into finance, growth, and success. This book is a testament to her self-esteem and ethics, making it a must-read for aspiring entrepreneurs. 
  For fans of Aliyah Umm Raiyaan (The Power of Du'a), Chris Guillebeau (Gonzo Capitalism), Tahl Raz (Million Dollar Weekend), Alex Hormozi ($100M Leads Summary & Workbook), and Ryan Moran (12 Months to $1 Million). 
  HarperCollins 2023

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  Niche Please

  Gerard Hall

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  Niche, Please: The Expert Guide to Niche Marketing. Get Advanced Tips on How to Find Explosive Niches That Will Make More Money in Less Time!Many online marketers attempt niche marketing but are not successful with it. Your success in niche marketing heavily depends on the amount of preparation that you do. A lot of online marketers are lazy and expect instant success from anything that they do. But we know that it doesn’t work like that and you have to put in the necessary time and effort so that you stand every chance of succeeding.In this audiobook, you will get a guide on how to become successful in niche marketing. You will discover tips that will help you get the maximum chance of being successful with your niche marketing website. This audiobook will cover the following topics:- Steps for Successful Niche Marketing- Explosive Niches- The Golden Nuggets- Finding Profitable Niche Markets- Swipe File of Desperate Markets- Niche Marketing Resources- And many more!If you approach niche marketing the right way, you can actually make more money in less time than with any of the larger markets because when there's less competition, it's far easier to penetrate markets and target your customer base. If you learn more, scroll up and click “add to cart” now!

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  Financial Freedom Through Side...

  Liam Carter

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  For those who are interested in obtaining financial independence by utilizing flexible income options, Financial Freedom Through Side Hustles: A Complete Beginner's Guide is a comprehensive guide that will walk you through the process step by step. The purpose of this article is to assist you in exploring and establishing side hustles that are compatible with your lifestyle, whether your goal is to supplement your existing income, pay off debt, or simply enjoy greater adaptability. 
  This book eliminates the need for you to make educated guesses in order to locate the type of side hustle that is most suitable for you. Everything from evaluating your abilities and interests to launching your first hustle and scaling it for a larger income, as well as managing your time and avoiding burnout, is covered in this guide. You will learn about real-life case studies of successful side hustlers and acquire vital ideas on how to manage typical hurdles throughout the course of the course. 
  This book is more than just a compilation of ideas for side hustles; it also places an emphasis on the significance of financial planning and provides tactics for effective management, growth, and diversification of your revenue streams throughout the course of time. Your ability to take charge of your financial situation and unlock a life of freedom, flexibility, and financial security is made possible by the book Financial Freedom Through Side Hustles, which is packed with actionable information and suggestions that you can put into practice. This is the beginning of your path toward achieving financial independence!

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  The False Hope of Global...

  Michael Ross

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  In this audiobook, Michael Ross explains why Global Diversification doesn’t perform well, laying out step by step what financial advisors should be doing instead to protect their clients’ assets. Learn how to grow your clients’ wealth using a diversified portfolio of primarily US-based companies and US company bonds. Improve portfolio performance, reduce costs, and raise client satisfaction to new heights. Along the way, Ross offers pragmatic real-world examples for presenting the system to clients in ways they will understand and appreciate (and even be excited about) boosting client confidence through good markets and bad for their long-term success.

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