Outros livros que poderiam interessá-lo

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  Work from Anywhere How to become...

  Alison Hill, Darren Hill

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  Work from Anywhere: The essential guide to becoming a world-class hybrid team delivers practical strategies and actionable guidance on how to develop a high performing team and business in a remote and distributed environment. Accomplished authors, behavioural experts, and fast-growth business leaders, Alison and Darren Hill, show you how to craft business and culture strategies to bring out the best in your hybrid and remote team members by focusing on both performance and people.You'll learn how to:Understand the unique psychology, methodology, and technology that makes hybrid teams excel Develop strategies for embedding high performance across your team, no matter where they're locatedCreate rhythms and rituals to keep your team highly motivated and on task, and avoid disengagement The ability to work from anywhere is no longer just a HR conversation, it is an Executive conversation. Perfect for business leaders working with hybrid teams, Work from Anywhere is also ideal for organisational development executives, cultural transition leaders, business leaders, and entrepreneurs who are responsible for ensuring that employees consistently perform at their best, regardless of location.

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  Instagram Power Second Edition -...

  Jason Miles

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  Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. 
  
   
  
  The essential guide to marketing and building your business on Instagram - today’s hottest social media platform 
  
   
  
  While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid. 
  
   
  
  Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. 
  
   
  
  You’ll discover how to: 
  
   
  
  
  Leverage Instagram to build and strengthen your business or personal brand
  
  Design an effective marketing plan for the platform
  
  Sell directly on Instagram with Shop-able posts
  
  Avoid common pitfalls, and much more
  
  
  
   
  If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.

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  Lead Right for Your Company's...

  William E. Schneider

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  From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad--and fail. They are treating the symptoms while ignoring the true problem. 
   
  Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout: 
   
  A small arts college destabilized by top-down rules designed for a predictable and dependable company A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low pricesA software giant brought to its knees by prioritizing profits over innovation 
  Insightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills--and stop them at their source.

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  Win the Game of Googleopoly -...

  Sean V. Bradley

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  Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.The Page One Domination strategy incorporates all the ways in which you can beef up your internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.

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  Successful Black Entrepreneurs -...

  Steven Rogers

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  Learn about the successes of Black entrepreneurs through a collection of unique case studies  Successful Black Entrepreneurs is an insightful collection of Harvard Business School case studies about Black entrepreneurs succeeding in a variety of industries and through different routes, including start-ups, franchising, and acquisitions. The book also recognizes and celebrates Black entrepreneurial excellence, as it takes the listener through the stages of entrepreneurship, including ideation, raising capital, growing the company, and taking it public. In addition to identifying the positive aspects of Black entrepreneurship, the book also uses data, research, and anecdotes to highlight the challenges faced by Black entrepreneurs, including:● An inability to access capital from traditional financial institutions like banks and private equity firms● The requirement to practice “racial concealment” in the company of White customers in order to achieve successPerfect for students, aspiring entrepreneurs, and established business leaders, Successful Black Entrepreneurs provides practical perspectives from Black entrepreneurs about what it takes to succeed in business.

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  The Corporation - The...

  Joel Bakan

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  Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. 
  In the most revolutionary assessment of the corporation as a legal and economic institution since Peter Drucker's early works, Bakan backs his premise with the following claims: 
  • the  corporation's legally defined mandate is to pursue, relentlessly and without exception, its own economic self-interest, regardless of the harmful consequences it might cause to others-a concept endorsed by no less a luminary than the Nobel Prize-winning economist Milton Friedman. 
  • the  corporation's unbridled self-interest victimizes individuals, society, and, when it goes awry, even shareholders and can cause corporations to self-destruct, as recent Wall Street scandals reveal. 
  • While corporate social responsibility in some instances does much good, it is often merely a token gesture, serving to mask the corporation's true character. 
  • Governments have abdicated much of their control over the corporation, despite its flawed character, by freeing it from legal constraints through deregulation and by granting it ever greater authority over society through privatization. 
  Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control. 
  Backed by extensive research, The Corporation draws on in-depth interviews with such wide-ranging figures as CEO Hank McKinnell of Pfizer, Nobel Prize-winner Milton Friedman, business guru Peter Drucker, and critic Noam Chomsky of MIT. 
  Published by Post Hypnotic Press Inc. Distrubited by Big Happy Family LLC.

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