Otros libros que te pueden interesar

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  Sustainability is for Everyone -...

  Lael Giebel

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  Creating and implementing a new sustainability program can be daunting – where to start? 
  2023 FAPA PRESIDENT'S BOOK AWARD SILVER MEDALIST 
  This book is a roadmap for the ABCs of starting a sustainability program for your business. There’s no better time to start than now (no matter how long you’ve been in business). Designed to be a practical tool for any professional, this guide provides a hands-on approach to implementing programs and practices including referencing real-world examples. Whether your business is public, private, government, non-profit, etc., and regardless of its size, you can discover meaningful ways to make any business operations more sustainable. The intent is to create a holistic, integrated, sustainable ecosystem that is both impactful and inclusive. The ideas offered within this book include:How to outline practical stepsSuggestions to create a comprehensive programEngaging both senior executives and employees in your effortsBuilding momentum for your effortsCreating a sustainability mission statementDeveloping a waste management programMeasuring your carbon footprintFolding practices into your employee trainingUsing sustainability in your marketing and public relationsGreen facilities and ways to achieve thisHow to create green products and practicesThinking outside the box for events, daily consumables, and moreResources for further reading and development

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  The Rules of Persuasion - How...

  Carlos A. Alvarenga, James A....

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  Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message, story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends?The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle's Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations.

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  The Driver in the Driverless Car...

  Vivek Wadhwa, Alex Salkever

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  “[An] excellent and wide-ranging review of our responses to accelerating technological change” from the authors of Your Happiness Was Hacked (Financial Times).   Tech experts Vivek Wadhwa and Alex Salkever describe dozens of astonishing technological advances in this fascinating and thought-provoking book, which asks what kind of future lies ahead—Star Trek or Mad Max?   Breakthroughs such as personalized genomics, drones, self-driving vehicles, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, the same technologies raise the specter of a frightening future—eugenics, a jobless economy, a complete loss of privacy, and ever-worsening economic inequality.   Wadhwa says that we need to ask three questions about every emerging technology: Does it have the potential to benefit everyone equally? What are the risks and the rewards? And does it promote autonomy or dependence? This edition is updated throughout and includes a new chapter on quantum computing, which promises vastly increased processing times—and vastly increased security risks. In the end, our future is up to us; our hands may not be on the wheel, but we will decide the driverless car’s destination.  “Vivek raises one of the most important issues of our time—the use of technology to uplift rather than displace humans. His book provides an invaluable guide for assessing the benefits and risks of future technologies.” —Satya Nadella, CEO, Microsoft  “Exponential technologies are about to transform every aspect of our lives . . . Vivek provides you a clear and authoritative blueprint for assessing their benefits and risks.” —Peter H. Diamandis, MD, New York Times-bestselling author of Bold

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  Retirement Income for Life -...

  Frederick Vettese

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  Canada’s #1 bestselling retirement income book is now completely revised and updated. Vettese will show you how to mitigate risk and secure your financial future in these unpredictable times.
  		 
  As COVID-19 rocks the economy in an unprecedented black swan event, retirees and those who are preparing to retire need answers to pressing questions about their financial futures. Originally published in 2018, the second edition of Retirement Income for Life, has been completely revised and updated, and now includes:
  		
  		New chapters on early retirement, retiring single, what to do when one spouse dies young, and more.
  		Three strategies for mitigating your personal financial risk in the current downturn in equities and other investment products.
  		Advice on how to plan for (and even benefit from) a possible bear market, resulting from COVID-19, which could create unprecedented equity buying opportunities.
  		Information on the impact of unbearably low interest rates on annuities and fixed income investments and what to do if you hold them.
  		The reasons retirees should be deferring CPP until age 70 and why the case for this is stronger than ever.
  		
  		 
  Author Frederick Vettese demystifies a complex and often frightening subject and provides practical, actionable advice based on five enhancements the reader can make to mitigate risk and secure their financial future. With over one thousand Canadians turning 65 every day, the cultivation of good decumulation practices — the way in which you draw down assets in retirement, ideally to have a secure income for the rest of your life — has become an urgent matter that no one can afford to ignore.

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  Forex Trading - A Beginner's...

  Armani Murphy

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  Are you ready to find out new and exciting ways to make a significant amount of money online? Would your life benefit from an income-related change for the better? Do you want to rearrange your work priorities in order to get the most bang for your literal buck? 
  If the answer to any of these questions is yes — and of course it is — then you’re ready to start learning about the mile-a-minute income-heavy world of Forex trading. 
  The foreign exchange market allows for a plethora of ways to build a variable income by trading foreign currencies. This is not your grandfather’s day trading! 
  Regardless of how much you have to invest — even as little as ten dollars! — there’s tremendous potential for return on your investment. The key is to know what you’re doing before you start investing. 
  In Forex Trading: A Beginner's Guide to Make Money Online & Day Trade for a Living With Proven Money-Making Strategies you will learn all-important tips, how-tos, and key factors such as:How to set up forex trading, even as a brand new beginnerWhat to watch for in the marketHow much trading capital is recommended at the outsetHow the psychology of both the market and the traders can influence forex tradingThe differences between different types of trading transactions, such as spots, NDFs, futures, swaps, and currency carry tradeHow to automate your tradingDetailed risk vs. benefits analysis for beginners 
  Forex trading is not for everyone. It requires alertness, intelligence, and calmness. As in any type of trading, there is always an element of risk — the trick is to make the rewards outweigh the possible detriments.

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  The Innovator's Dilemma with a...

  Clayton Christensen, Marc Benioff

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  The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen.His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership.Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

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