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  The E-Commerce Book - About a...

  Alexander Graf, Holger Schneider

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  This book is designed for people who want to understand e-commerce – and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.
  Look forward to 150 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries.
  
  This book offers a unique review of the e-commerce industry and the major changes it has seen, notably what key players have done to keep up with evolving technology and heightened consumer expectations. The authors give a solid look at what any retail or brand decision maker should know about the industry's history and future.
  
  Stephan Schambach, Founder of Founder of Intershop, Demandware, and Newstore
  
  More than ever, understanding the issues impacting the digital retail market as a whole will be critical to success in the years ahead. Alexander Graf and Holger Schneider deliver exactly the information to help you refine your perspective across markets and retail industries. 
  
  Hans-Otto Schrader, CEO Otto Group

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  I Wonder… - The Science of...

  J. D. Rhodes

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  I Wonder… explores imagination and its leadership of thought. Creative and unexpected, it is designed to inspire more widespread usage, placing imagination on an equal footing with knowledge, judgment and the feelings that can overwhelm both.
  
  
  
  J D Rhodes identifies the paradox that this highly admired skill is too often seen as remote or merely peripheral, leading to tragic waste or lost opportunity. Through years of action research, encouraging creativity within the more agile organisations, Rhodes found more of it than they made use of. Yet our success depends on growing talent and harnessing bright ideas; not just in inventing something new but thinking up objectives, foreseeing the possible causes of disaster, all risks outside the obvious, and not least how to deal with them.
  
  
  
  I Wonder… traces the birth of ideas, revealing how they emerge from imagery, from our memories as well as our present experiences. By engineering thinking with unusual mental approaches we can learn how to reach exceptional ideas on demand.
  
  
  
  While ingenuity drives most invention, it is when we open up to wonder that sublime envisioning breaks through, with all its awe and mystery. This total freedom allows intuition without evidence, natural pretending as of a child, and feats of astonishing connection.

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  The Mythology of Science

  R. J. Rushdoony

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  The "mythology" of science is its religious devotion to the myth of evolution. In evolution, man is the highest expression of intelligence and reason, and such thinking will not yield itself to submission to a God it views as a human cultural creation, useful, if at all, only in a cultural context. 
  Views of origins are dependent on faith, and one's position speaks much as to one's religious tenets. Evolutionary faith, however, cannot tolerate any view of the natural world or science that places it under another faith, such as the Christian belief in a sovereign causative God. Darwin gave an ostensibly scientific justification for man's rebellion against God. He put men at the top of the evolutionary ladder, allowing them to believe they had realized Satan's lure to Adam and Eve and become "as gods, knowing [determining] good and evil" (Genesis 3:5).

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  Practical Matter - Newton's...

  Larry Stewart, Margaret C. Jacob

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  “A highly ambitious and provocative survey of the cultural history of science and industry” from the seventeenth to the nineteenth centuries (Journal of Modern History). In 1687, the publication of Isaac Newton’s Principia Mathematica sparked a profound transformation in the world. From that event in the late-seventeenth century to the Crystal Palace Exhibition of 1851, science gradually moved to the center Western thought and economic development. In Practical Matter, Margaret Jacob and Larry Stewart chronicle this dramatic, epochal shift. Despite powerful opposition on the Continent, a Newtonian understanding gained broad-based acceptance and practical application. By the mid-eighteenth century, the race was on to apply Newtonian mechanics to industry and manufacturing. The ascendancy of the new science culminated in the creating of the Crystal Palace Exhibition, London’s temple to scientific and technological progress. With fascinating insight into the changing culture of industry and higher learning, Jacob and Stewart show that there was nothing inevitable about the Scientific Revolution. “It is easy to forget that science might have been stillborn, or remained the esoteric knowledge of court elites. Instead, for better and for worse, science became a centerpiece of Western culture.”

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  Storms of My Grandchildren - The...

  James Hansen

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  In Storms of My Grandchildren, James Hansen-the nation's leading scientist on climate issues-speaks out for the first time with the full truth about global warming: the planet is hurtling even more rapidly than previously acknowledged to a climatic point of no return. Although Hansen was Al Gore's science adviser for the 2006 documentary An Inconvenient Truth, his recent data shows that our situation is even more dire today. But politicians haven't made the connection between the policy and the science. Hansen shows why Gore's solution-cap and trade-won't work, why we must phase out all coal, and why 350 ppm of carbon is a goal we must achieve in the next two decades if our children and grandchildren are to avoid global meltdown and the storms of the book's title. This urgent manifesto bucks conventional wisdom (including the Kyoto Protocol) and is sure to stir controversy, but Hansen-whose climate predictions have come to pass again and again, beginning in the 1980s when he first warned Congress about global warming-is the single most credible voice on the subject worldwide.Hansen paints a devastating but all-too-realistic picture of what will happen in the near future, mere years and decades from now, if we follow the course we're on. But he is also an optimist, showing that there is still time to do what we need to save the planet. Urgent, strong action is needed, and this book, released just before the Copenhagen Conference in December 2009, will be key in setting the agenda going forward to create a groundswell, a tipping point, to save humanity from a dire fate more imminent than we had supposed.

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  Cyber Warfare in 2022+

  Michael A Goedeker MSc.

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  It’s 2022. Do you know if your online information is safe?According to a study by the University of Maryland, hackers attack internet-connected computers every 39 seconds.The same technology that’s made information sharing easier has put our privacy at risk more than ever.But it doesn’t stop there.International warfare is now waged on the digital stage, changing how countries influence global conflicts' outcomes.We live in an era of computers, data, and digital connections.Suppose you’ve ever wanted to learn how internet criminals breakthrough company defenses. In that case, you can find it here how hackers spy on personal computers or cyber espionage agents could influence national voting results.Inside Cyberwarfare in 2022, you’ll learn:    How cyberwarfare impacts you on a national and individual level.    The history and evolution of cybercrime and digital espionage.    Common cybercrime techniques and how they work.    Solutions for protecting your data and personal information.And many other secrets that cybercriminals don’t want you to know!You don’t have to be caught unawares. Whether you are the CEO of a Fortune 500 company or a brand new private cryptocurrency investor, the content in this book will give you a better understanding of the current threats and solutions from the world of cyber warfare.Order this book now to learn about the threats to your data security and what you can do about them.

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