Otros libros que te pueden interesar

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  The Dust Bowl - America's Great...

  Nova Ashford

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  The Dust Bowl was one of the most devastating environmental disasters in American history, affecting the Great Plains during the 1930s. A combination of severe drought, poor agricultural practices, and economic hardship led to massive dust storms, which wiped out crops, destroyed farmland, and caused widespread suffering. The impact of the Dust Bowl was felt not only in the affected regions but throughout the nation, as it brought attention to the fragile relationship between human activity and the environment. 
  The Great Plains, which stretches across parts of Oklahoma, Texas, Kansas, Nebraska, and Colorado, was once a region of rich soil and expansive farmland. As settlers moved westward in the late 19th and early 20th centuries, the area became a major agricultural hub, known for wheat production. However, the rapid expansion of farming techniques, including over-plowing and monoculture farming, had unintended consequences. The deep-rooted grasses that once protected the soil from erosion were removed, leaving the land vulnerable to the forces of nature. 
  In the early 1930s, the region experienced a prolonged drought, which exacerbated the situation. Without the natural protection of grasslands, the dry, cracked soil was easily swept up by strong winds, creating massive dust storms that could last for days. These "black blizzards" blotted out the sun and coated everything in a thick layer of dust, suffocating both people and animals. The economic hardships of the Great Depression, which had already affected the nation, further intensified the crisis, leaving farmers struggling to survive.

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  Establish Brand Recognition...

  Mike Hamill, Jan Carl Stevens

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  Establish Brand Recognition Bundle, 2 in 1 Bundle: Digital Branding and Designing Brand IdentityBranding is all about the image of your business. The concept doesn't only include style, emblems and logos, but also the image of perceived quality. The perceived image may be of total quality, reliability, and more. Branding is also about your business and how it's different from your competitors. The purpose of a brand is to distinguish yourselffrom your competitors. Once you make a distinguishing impact then your promotion and advertising campaigns will be much more effective. An important step in the process of developing a personal brand is deciding who it is you want to be. This doesn't mean who you want to be as a brand. When branding, it is always the better choice to be yourself. After all, there is only one you. What better brand could there be?In this bundle, you will learn all about branding and different branding strategies that will help your business. You will learn the secrets on what it takes to create a successful personal brand. You will learn tips on how to make it easier to brand yourself, your products and services and make it easier to earn the trust of your customers This 2 in 1 bundle includes the following audiobooks:1. Digital Branding: Learn All the Successful and Effective Methods of Branding That Will Propel Your Business to Success!1. Designing Brand Identity: The Essential Guide on Personal Branding. Discover What Branding is and What it Takes to Establish a Successful Brand. If you want to learn more, download your copy of Establish Brand Recognition 2 in 1 Bundle today!

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  Product Marketing Misunderstood

  Richard King, Bryony Pearce

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  Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

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  Joyosity - How to Cultivate...

  Jenn Whitmer

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  Bring Joy Back to Leadership—And Watch Your Team Thrive. 
  Burnout is rampant. Employee disengagement is at an all-time high. Leaders are stuck between driving productivity and maintaining well-being—but what if the missing ingredient is joy? 
  In Joyosity, leadership expert Jenn Whitmer presents a groundbreaking approach to workplace culture that prioritizes joy as a strategic advantage. Through her Joyosity Compass, a practical framework grounded in leadership principles, the Enneagram, and the science of human connection, she helps leaders cultivate curiosity, connection, and culture to create thriving, innovative teams. 
  Packed with personal stories, real-world case studies, and actionable strategies, this book offers a refreshing alternative to conventional leadership models—one that fosters engagement, fuels creativity, and enhances both personal and organizational success. Whether you're leading a small team or a global company, Joyosity will help you build a workplace where people don’t just work—they flourish. 
  For business leaders, HR professionals, and entrepreneurs ready to redefine leadership and unlock the power of joy.

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  The Chronicles of Leadershit

  Sally ElAkkad

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  You might be sitting there, coffee in hand, thinking: “Oh great! Yet another book on leadership as if we don’t have enough al-ready!” Well, before you jump to conclusions and toss this one into the pile, hold on a minute! This isn’t your typical leadership book. No, this is the oddball cousin, the black sheep of the fam-ily – this is about when leadership goes awry; when it ceases to be “leadership” and becomes...,well, “leadershit”. 
  If you’re feeling a chuckle bubbling up, good! We’re here to learn, yes! But we’re also here to laugh. Because let’s be honest, sometimes the situation is so bad that you’ve got no choice but to laugh, cry, or shake your head in disbelief. And believe us, there will be plenty of head-shaking moments as we delve into some of the most notorious “leadershit” moments in business history. 
  But here’s the twist: we want to hear from you too! You heard that right, we’re sure you’ve had your fair share of (“Oh, crap! This is definitely not leadership!” moments). And we’re all ears! Because we know that every one of you out there has a #leader-shit_moment to share, and these real, raw experiences are gold mines of learning. 
  So, as you read, laugh, and probably groan your way through these pages, we hope you’ll also reflect on your journey.

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  Pharma Customer Experience - 20...

  Sean McDade

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  Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric—building long-term, reliable customer relationships—pharma must learn to treat patients and healthcare professionals the way hotels treat their guests.Discover how pharma companies can differentiate themselves through exceptional customer experience—helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more.In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.

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