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Summary

Today, there are still a large number of companies who, while  engaging in social media, dont have a strategic approach nor  have ever created an actual social media strategy document that can  be shared internally.  Furthermore, many companies dont  even calculate how effective they are at their social media, one of  the critical components of implementing any social media  strategy.  While companies spend more time, and money, in  their social media efforts, the need to create an internal plan (=  strategy) that everyone internally can understand gets greater by  the day.  Maximizing Social will be the practical book that will  allow any business, big or small, to create and maintain their own  social media strategy.  Period.  No more paying agencies  or hiring expensive consultants.  One read of this book and  any business will have a clear vision of what they need to do to  create  and execute upon  their social media for  business roadmap. As such, the organization of the content will be  very similar to the actual social media consulting strategies I  have written for clients.  The overall organization of the  book will look as follows:    How Far Social Media has Evolved and the Absolute Necessity for  Creating a Social Media Strategy  Preparing for the Creation of Your Social Media Strategy  Elements of a Profitable Social Media Strategy  Mechanics of a Profitable Social Media Strategy  Maintaining Your Social Media Strategy

Duration: about 7 hours (06:42:21)
Publishing date: 2021-01-03; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Business & Economics