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Sinopse

Innovation is a major directive at companies worldwide. Everyone  wants to know how to get more out of their efforts, to make good  ideas cost less and last longer. But in these tough timesand  as the global business landscape becomes increasingly complex and  diverse we cant rely on the old formula that has  sustained innovation efforts for decades: a mix of top-down  policies, expensive RMittiCool, an  affordable fridge made entirely of clay that consumes no  electricity, is 100% biodegradable, and produces zero waste during  its lifetime. Or Dr Sathya Jeganathan, a pediatrician in a rural  hospital in southern India who teamed up with neonatal nurses and  local electricians to develop a low-cost incubator that uses  standard 100-watt light bulbs and is built with locally harvested  wood. The minimalist design and easy-to-maintain device has cut  infant mortality at her hospital in half.   The authors also  share stories of large corporations from around the  worldFacebook, 3M, Apple, Google, Best Buy, GE, IBM, Nokia,  Procter that are  actively practicing jugaad innovation.  A groundbreaking book, Jugaad Innovation shows leaders  everywhere why the time is right for jugaad to emerge as a  powerful business tool in the Westand how to bring  jugaad practices to their organizations.

Duração: aproximadamente 8 horas (08:13:53)
Data de publicação: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Negócios e Economia